One of the content trends in 2020 that will become increasingly important for marketers is writing effectiveness. Ineffective titles and meta descriptions make it very difficult for potential readers to find your content. Hence, your audience may not care about the content if they cannot find it. To be effective, you need to stay focused on the effectiveness of your writing. For more information about content trends, check out the following articles. Listed below are some of the most important trends that will affect your marketing efforts in 2020.
Video is preferred medium of content
A new infographic shows that 50% of online consumers search for videos before making a purchase. That’s big news for brands looking to increase their online traffic. But how can you maximize video’s potential? Here are some tips to make the most of video for marketing. First, understand the differences between social media platforms. If you’re not using video yet, you’ll want to start doing so. It’s important to make your content as user-friendly as possible.
Today’s consumers want to see more actionable brands and businesses. That’s why 87 percent of marketers are using video to increase their audience engagement. In fact, nearly eighty percent of marketing professionals are incorporating video into their plans and investing more money in this medium. As a result, the video industry is worth $135 billion. Here are a few examples of the top reasons why video is the preferred medium for content.
One example of a business using video as its primary content format is KPMG. The global tax advisory and auditing company uses videos to showcase the work environment and culture at its website. High-quality corporate videos are an excellent way to show off the company’s achievements and convey information that’s hard to explain in words. According to the Vidyard report, 73% of video viewers watch two minutes or less. Then, only 2% view videos of ten minutes or longer.
While television continues to be the top content format for many Americans, video subscription services are gaining momentum. The global average for SVOD subscriptions will rise to one and a half by 2020. The United States will have the highest proportion of subscribers, followed by Japan, the U.S., and Indonesia. Among the most popular categories of content for online video viewing, user-generated content is also growing. Videos are the preferred medium for communication, learning, and socialization.
Videos can also explain complex technical processes that are difficult to describe. This makes them an ideal medium for high-tech companies. Studies also show that videos are most likely to be watched in the morning. While most people view videos during the day, video production companies are doubling their investments in this area. Some are upskilling current employees while others are hiring experts in the field. In the end, it is the audience that makes a video a successful medium for content marketing.
Structured data will become more prevalent
Google likes structured data, and if your website doesn’t have it, you may be missing out on a lot of traffic. Structured data can help you improve your SEO ranking by categorizing your content so that users can find it easily. Using structured data is also helpful for your website when it comes to content snippets and FAQs. Experts recommend marking up your content with various types of structured data by 2020.
For example, structured data offers rich results for healthcare organizations, such as frequently asked questions and articles about local businesses. It can also be used for job postings and expert blogs. The possibilities are nearly limitless. As more content becomes structured, more search engines will start to use it in their search results. This is especially helpful for websites that host videos. Further, structured data will be more common in content trends 2020.
Organizations today view data as a strategic asset. In fact, it has been called their competitive advantage and strategic weapon. Its significance cannot be overstated. Without structured data, legal teams are unable to tell a complete story. For this reason, structured data is an important component of most legal cases. It is also important to have a good understanding of how structured data works and how it is created.
Adding structured data to your content can improve your digital strategy and future-proof it. When properly used, structured data can provide insights into your content strategy, improve the user experience, and provide your business with more relevant search results. For example, structured data can help you get more qualified applicants for your open positions. You can use structured data to display a logo and job description on your website. This will help you stand out in the search results, which is important for any company.
While unstructured data is more challenging to manage, it’s still valuable for businesses today. It offers more flexibility than unstructured data, and its easy configuration allows even small and medium-sized enterprises to leverage big data with greater ease. By making your content structured, you’ll have the competitive edge over your competitors. You’ll be able to scale up your content with greater ease and accuracy.
Voice search will increase
According to research by Comscore and Gartner, voice searches will account for half of all internet searches by 2020. Businesses should prepare for this change and alter their marketing plans accordingly. As of January 2020, 3.25 billion people were using voice search. By 2023, research organizations predict that there will be eight billion systems. But how will businesses prepare? Here are some tips. For a successful voice search strategy:
Start by optimising your website for voice search. Currently, only 27% of internet users use voice search. However, this figure is expected to rise to more than 40% by 2020. Businesses that optimize their websites for voice search will see higher traffic and visibility. But how will voice search affect the search engine optimization process? This article explores the ways in which businesses can prepare and leverage this technology to gain more traffic and profit. And remember: the sooner you can optimize your website for voice search, the better.
The first two assistants are Google Assistant and Siri. While both of them have a great user base, these two are leading the pack in the US. In fact, 36 percent of US consumers have used Google Assistant to conduct voice searches. Second and third place goes to Amazon’s Alexa and Microsoft’s Cortana. Smartphones are the most popular voice search devices, with 90% of users using the feature. Smart speakers, in-car voice assistants, and smart speakers also play a major role in voice searches.
To succeed in voice search, businesses should embrace both text and voice search optimization. While textual search will never die, voice search will only become more prevalent. Pandemic-related demand will increase voice search. This change will change the landscape of digital marketing. So, it’s vital to prepare for it now. But it will take a while to become ubiquitous. However, the benefits are sure to make voice search the most popular way to find something.
In addition to improving the experience of voice search, businesses should consider the future of their customers. Using the power of conversational AI, voice search will become an integral part of customer journeys. Its development will improve the way consumers conduct everyday activities, including shopping and finding products. The core technology behind voice search is natural language processing (NLP), but most major tech firms have yet to master NLP. In 2020, it’s expected to make up 50 percent of all searches.
