One type of content marketing that works very well is case studies. Case studies are articles that discuss facts and interview an expert. Customers also enjoy reading case studies written by a brand because they demonstrate that they have knowledge and value. So, how do you make case studies work for your brand? Here are some tips:
Infographics
One of the best ways to increase brand awareness and create traffic is with infographics. The infographic format provides a quick and easy way to share information while keeping your brand name and logo prominent. When used correctly, infographics can also include your logo, website address, and email address. In addition to the visual appeal, infographics are easy to read and understand, making them an excellent choice for content marketing.
Before creating an infographic, it’s vital to outline its content. This means laying out key facts and the context around them. The following example shows a poor infographic that lacks context and key takeaways. This example was created by Digital Marketing Philippines and published by HubSpot. A well-done infographic will be easily digestible, using vibrant colors and attractive iconographic schemes to draw the reader’s eye.
The primary goal of an infographic is to present data and direct viewers to take action. It should include the call-to-action (CTA) and the most relevant information around it. This way, the CTA element is more significant than the keywords. This will direct viewers to take practical action and read more information. A good infographic will encourage sharing and social media activity. Therefore, it’s crucial to choose a CTA that is elegant and eye-catching.
While infographics can be a valuable resource for content marketing, they should be created in a professional manner. It should be visually appealing and use lots of white space. It should have clear fonts and descriptive titles. It should also contain a logo, as this will help prevent copying. And remember: Infographics can also complement webinars and other types of content marketing. They are a great way to promote your business!
Case studies
A content marketing case study is a great way to show your readers how your products and services have helped others. It can help prospects put themselves in the protagonist’s shoes, which will ultimately increase brand visibility and link accrual. Here are five reasons why case studies should be a part of your marketing arsenal. 1. They drive traffic and sales
Case studies can be written, video, slideshow, or a long social media post. A case study needs to tell a story about a real-world application. It should be written in chronological order and explain the problems the customer encountered and how the company solved those problems. It should also include tangible results. Using case studies allows you to demonstrate your technical product in action while creating impact through a detailed description of how the product solved the client’s problem.
One of the benefits of case studies is that they’re easily digestible. Case studies can be as brief as 500 words. It’s important to avoid being verbose for the sake of brevity, however. Using case studies to highlight your solutions can make your content more valuable, and help you get the word out to your audience. Also, case studies can be valuable tools for employee training. When used properly, case studies can be a valuable business asset.
Customer quotes are not absolutely necessary for a case study, but they are extremely useful. Positive quotes from happy customers are essentially a recommendation of your company or solution. They help establish your credibility and authority. It’s also helpful to ask your customers for a quote if they agree to give their views. When a customer agrees to a quote, they may also provide a direct reference. That way, you can be sure that your content marketing strategy is effective.
Blog posts
One of the most effective ways to increase engagement with your target audience is through blog posts. Blogs are an excellent tool for sharing information with your target audience and can be both educational and product-related. When done correctly, blog posts can link to social media pages, other posts, and your own product line. Blog posts are also one of the best ways to boost SEO, resulting in higher rankings in search engines. Besides, they are great tools to build brand awareness and increase brand awareness, as they also have a higher chance of being displayed on the first page of SERPs.
Besides industry news, you can also write about current events. People are interested in current events and will naturally search for it. Write about events or stories that are unique and stand out in the crowd. For example, you could write about the recent deaths of two famous people, or how the rise of a new star on the Internet has changed the way people read the news. Depending on the topic, your audience may also have questions about the data points you’ve compiled.
The body of a blog post should be informative. It should answer a question or provide an answer to that question. Why posts are excellent for rants, opinion pieces, or factual explanations. You can use these as a starting point to brainstorm ideas for blog posts. If you’re not sure how to go about it, try asking a friend or colleague who’s already written something about the topic.
Videos
One of the best ways to market your business is to produce a video. Video content is a great way to share insights about a product or service. It helps to show real life situations, as well as showcase your personality, culture, and values. These videos are a great way to establish brand loyalty and trust. There are many benefits to creating a video, so let’s explore some of them. Video testimonials are also a great way to showcase the results of your product or service.
One of the best ways to promote a video is by publishing it across your owned channels. Owned channels include your website, PDFs or digital documents, ecommerce pages, apps, and email lists. These are the primary information sources about your company. Use these channels wisely to spread brand awareness and convert users at all stages of the marketing funnel. You can use Answer the Public to find a list of relevant keywords.
Adding videos to your website can increase your click-through rate and engage your audience. If done correctly, videos can boost your SEO. Make sure to embed them on relevant pages of your website. For example, product videos should be embedded on product pages and homepages. FAQ pages about products should also contain video content. Adding videos to your website can increase your bounce rate and improve your Google rankings. A good video can even be shared on social media.
While video is often associated with YouTube, videos can also be embedded on third-party sites. This kind of video content embeds into a website without disrupting the user’s experience. A bakery commercial, for instance, would naturally be embedded on a food-related website. It is slightly more expensive than social ads, but returns are high due to relevance. The Washington Post regularly posts fun videos on their YouTube channel.
Live events
Most organisations understand that having a strong online presence is essential. While increasing amounts of money are spent on online marketing, live events can also leave a strong impression on visitors. The live event can be the start of a content marketing campaign or the finale. To be effective, it must be promoted through social media, blog posts and email campaigns. But how can you make live events work for your brand? Here are some tips for creating engaging live events.
Organize live events that help your potential clients solve their problems. This will naturally motivate attendees to enroll in your coaching program. Promote the event using all marketing channels, and promote it as if it was a new product launch. It requires the same dedication as a product launch, and it’s vital to create buzz and excitement about the event. You can record the event and use the recordings as newsletter content or social media posts.
Before organizing a live event, gather information about your current customer base. Which of your marketing efforts is performing best? How can you improve your marketing strategy? With the help of marketing analytics tools. You can use data gathered from the event to make your digital campaigns better. Whether it’s webinars, video broadcasts, live events, or a combination of several marketing tactics, these events can help your business grow.
To maximize the content value of a live event, create a social media community. This way, you can track which followers are most engaged with the content. It’s also important to record the entire event. The best moments can be used as video trailers. Besides, a team member can also record short video clips or take photos to post on social media. When posting content on social media, use hashtags to promote the event.
