Why You Should Invest in Video Marketing in 2021

Video marketing has become an essential part of digital marketing strategies. With the rise of social media platforms and video-sharing websites, it is no surprise that businesses are investing more in creating engaging videos to promote their products or services. In this blog post, we will discuss why you should consider investing in video marketing in 2021 and how to create effective videos for your business.


In today’s world, consumers prefer visual content over textual information. According to a study by Hubspot, 54% of users want to see more video content from brands they support. This means that if you aren’t already using video marketing as a part of your strategy, now might be the time to start considering it.

Importance of Video Marketing in 2021:

There are several reasons why investing in video marketing can benefit your business. Here are some key points:

1. Improved Engagement: Videos have been shown to increase user engagement compared to other types of content such as images or text. Users tend to spend more time watching videos than reading through long articles.

2. Higher Conversion Rates: Studies show that including a video on a landing page can increase conversion rates by up to 80%. This could mean higher sales or signups for your business.

3. Better Brand Awareness: By creating high-quality videos, you can improve brand awareness and establish yourself as an authority in your industry.

Types of Videos to Create for Your Business:

Now that we know the importance of video marketing, let’s talk about what type of videos you should create for your business. Here are some ideas:

1. Explainer Videos: These types of videos explain complex concepts or features of your product/service in a simple way. They are great for explaining how something works or showing off new features.

2. Product Demonstration Videos: If you sell physical products, demonstrating them in action can help potential customers understand how they work and make informed purchasing decisions.

3. Testimonial Videos: Customer testimonials are powerful because they come straight from real people who have used your product or service. Showcasing positive reviews can boost customer confidence and encourage others to try out your offerings.

Best Practices for Creating Effective Videos:

Creating effective videos requires careful planning and execution. Here are some best practices to follow when making videos for your business:

1. Keep It Short & Simple: People have short attention spans these days, so keep your videos under two minutes. Make sure your message is clear and concise.

2. Use Quality Visuals: Good quality footage and graphics can enhance the impact of your video. Ensure that the lighting, sound, and framing are all top notch.

3. Add Music & Voiceover: Adding music and voiceovers can add emotion and depth to your video. However, avoid cheesy stock music and ensure that the audio quality is good enough.

Tips on Optimizing your Videos for SEO:

Search Engine Optimization (SEO) plays a crucial role in getting your videos discovered online. Here are some tips to optimize your videos for search engines:

1. Choose the Right Keywords: Research keywords related to your niche and include them in your titles, descriptions, and tags.

2. Use YouTube Tags: Using relevant tags on YouTube can help your video appear in searches related to those topics.

3. Encourage Shares & Comments: Social signals like shares and comments can signal to Google that your video is valuable and worth ranking.

Measuring the Success of Your Video Campaigns:

To measure the success of your video campaigns, track important metrics such as views, engagement rate, click-through rate, and conversions. Analyzing this data can help you determine which videos are performing well and where you need to adjust your approach.


In conclusion, investing in video marketing can bring numerous benefits to your business. By creating high-quality videos that resonate with your target audience, you can improve engagement, conversion rates, brand awareness, and ultimately drive growth for your company. Follow the best practices mentioned above and use analytics tools to measure your progress.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.