Why You Should Invest in Video Marketing in 2021 and Beyond

Introduction to Video Marketing

Video marketing is a powerful tool that businesses can use to reach their target audience and increase engagement. With the rise of social media platforms, video content has become more popular than ever before. In fact, according to Cisco, by 2021, online videos will make up over 85% of all internet traffic. This means that if you’re not investing in video marketing now, then you are missing out on a huge opportunity for growth.

Importance of Video Marketing in 2021 and Beyond

There are several reasons why video marketing is so important today:

Visual Content Is More Engaging Than Textual Content: People tend to retain visual information better than textual information. According to research conducted by MIT, people only remember about 10% of what they read but around 65% of what they see. Therefore, using video content allows your brand to stand out from competitors who rely solely on written content.

Videos Are Shareable: Social media users love sharing videos with their followers. In fact, Facebook reports that videos get shared three times more often than any other type of post. By creating shareable videos, you can expand your reach beyond your current following and attract new customers.

Videos Can Boost SEO Rankings: Google considers video content as an essential factor when ranking websites. Websites that have high-quality video content rank higher on search engine results pages (SERPs). Additionally, YouTube is owned by Google, which makes it even easier for videos to appear at the top of SERPs.

Types of Videos You Can Create for Your Business

Depending on your industry and goals, there are different types of videos you can create for your business:

Explainer Videos: These videos explain complex ideas or products through simple animations or live action footage. They are ideal for introducing new services or features to potential clients.

Testimonial Videos: These videos feature satisfied customers talking about their experience with your product or service. They help build trust among prospects and encourage them to take action.

Product Demonstration Videos: These videos showcase how your product works and its benefits. They provide valuable information to potential buyers and give them a reason to choose your brand over others.

Behind-the-Scenes Videos: These videos offer a glimpse into your company culture, values, and mission. They humanize your brand and allow viewers to connect emotionally with your story.

How to Make Effective Video Content

To create effective video content, consider these tips:

Know Your Audience: Understand who your target audience is and what they want to know about your brand. Use this knowledge to guide the creation of your video content.

Keep It Short and Sweet: Attention spans are short, especially online. Keep your videos under two minutes long to keep viewers engaged.

Focus On Quality: Whether you hire professionals or do it yourself, focus on producing quality video content. Poor production value can turn off potential customers.

Add Captions and Transcripts: Not everyone may be able to hear audio content, so adding captions and transcripts ensures that no one misses out on your message.

Best Practices for Promoting Your Videos

Once you have created great video content, here are some best practices for promoting it:

Post on Social Media Platforms: Share your videos on social media channels where your target audience hangs out. Consider paid advertising options to extend your reach further.

Email Blasts: Send email blasts featuring your latest video content to subscribers and customers. Encourage them to share the content with friends and family.

Host on YouTube: YouTube is the second largest search engine after Google. Upload your videos to your channel and optimize them for SEO.

Collaborate with Other Brands: Partner with complementary brands to cross-promote each other’s video content. This helps expand both parties’ audiences while building relationships within the industry.

Examples of Successful Video Campaigns

Here are some examples of successful video campaigns across various industries:

Dollar Shave Club: The company launched a humorous viral video ad that went viral and helped generate millions of dollars in sales.

Old Spice “The Man Your Man Could Smell Like”: The classic men’s grooming brand revamped its image with a funny and memorable TV commercial that became an instant hit.

Nike “Just Do It” Campaign: Nike used inspiring stories of athletes to promote its slogan “Just Do It.” The campaign resonated with consumers and made Nike a household name.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.