Why You Should Invest in Video Advertising Today


Video marketing has become an essential part of digital advertising in recent years. With the rise of social media platforms and video-sharing websites, it’s no surprise that businesses are investing more in creating engaging videos to reach their target audience. In this blog post, we will discuss why you should consider investing in video advertising today.

Importance of Video Advertising:

1. High Engagement Rates: Videos have a higher engagement rate compared to other types of content such as text or images. According to research by Hubspot, 54% of consumers want to see more video content from brands they support. This means that if your brand creates high-quality videos, there is a good chance that people will watch them and engage with your brand.

2. Better Brand Awareness: Videos can help improve brand awareness for your company. By creating compelling videos that tell your brand story, you can attract new customers who may not be familiar with your products or services. Additionally, sharing these videos on social media channels can increase visibility and drive traffic back to your website.

3. Improved Conversion Rates: Research shows that including videos in landing pages can lead to increased conversion rates. For example, companies like Mailchimp saw a significant increase in signups after adding a video to their homepage.

Types of Videos to Create:

There are several types of videos that you can create depending on your goals and budget. Here are some examples:

1. Explainer Videos – These type of videos explain complex ideas or processes in simple terms. They are often used to introduce new products or services.

2. Product Demonstration Videos – Showcasing how your product works through a demonstration video can be very effective. It allows potential customers to understand what benefits they would get from using your product.

3. Testimonial Videos – Using customer testimonials in your videos can build trust and credibility among viewers.

Target Audience:

To ensure that your video reaches the right audience, you need to identify your target demographic first. Consider factors such as age, gender, location, interests, and behaviors when creating your video. You also need to think about where your ideal viewer spends most of their time online so that you can distribute your video accordingly.

Measuring Success:

Tracking the success of your video campaign is crucial to determine its effectiveness. Use metrics such as views, engagement rate, click-through rate, and conversions to measure the impact of your video ads. Analyzing this data can help you make informed decisions about future video creation strategies.


In conclusion, investing in video advertising can bring numerous benefits to your business. From improved engagement rates to better brand awareness and increased conversion rates, videos can help take your marketing efforts to the next level. However, before creating any video, it’s important to define your target audience, choose the appropriate type of video to create, and track your results to optimize your strategy over time.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.