Video Metrics for Social Media

If you want to track your videos’ performance on social media, you’ll need to understand a few metrics. These include Ad recall lift, Views, Conversion rate, and Social shares.


One of the most basic ways to measure video success is by counting the views. Depending on the platform, the number can vary. If you’re using YouTube, the number can be as little as one, though a ten-million-view count on YouTube could take months to achieve.

Facebook and Twitter, two of the most popular social networks, are not as straightforward when it comes to defining “views”. The WSJ reported that ad buyers were likely to make a poor decision, and that Facebook should have released metrics that were more sophisticated and accurate.

Using statistics, Facebook commissioned a study from the Nielsen company. It found that Facebook’s “average view time” was artificially inflated. A three-second cutoff point was also a major source of contention last year. Nonetheless, new metrics will be unveiled in the coming weeks, including the average video duration and the unique video views.

In a similar vein, Twitter tested an autoplay feature and found that it was 2.5 times more popular than the traditional method. This is not to say that the autoplay feature is the best way to watch a video. However, if you want to find the most effective way to engage your audience, it’s a good idea to consider the autoplay option.

Another way to determine the number of views is by looking at the number of views in the “views, reloaded” and “views, watched” categories. Unlike Facebook, YouTube does not publish this information. As a result, it’s wise to check the official documentation of any provider before you attempt to make sense of this metric.

Click-through rate

It’s important to know how many views your video gets. This will help you drive more sales and qualify more leads. While YouTube’s click-through rate is one of the best metrics out there, it’s not the only way to measure video performance.

A high video click-through rate indicates that your viewers liked your content. Keeping your audience engaged all the way through will help you boost your CTR. However, a low one may indicate that you need to re-work your text and call-to-action.

Video ads can be highly engaging, but they also require a lot of effort to create. To ensure that your video is successful, it’s worth tracking its performance with the following video metrics.

There are many different types of metrics, and it’s important to select ones that are relevant to your brand. Some of the metrics available include subscriber growth, video completion rate, and video engagement. Each one provides qualitative and quantitative data that can be useful in revealing the reception of your marketing efforts.

Video metrics can be a bit overwhelming. They can vary from platform to platform, and there are numerous factors to consider. As you learn more about each metric, you’ll find that you’ll be able to make better and more informed decisions about your video’s success.

The most common metrics are video view count, video click-through rate, and video completion rate. In addition to those three, you may want to include viewer engagement, comments, and subscriber growth.

Engagement rate

For marketers, a high video engagement rate means that their viewers have shown an interest in their content. In turn, they are more likely to take action after watching. This is known as a conversion. Using analytics to determine your video engagement can help you drive increased ad revenue and increase video engagement.

Engagement rates vary across different video metrics. For example, YouTube videos can be measured by views, subscribers, and comments. These metrics can be tracked and reported in an analytics report.

Facebook videos can be measured by views, reach, unique viewers, and peak live viewers. Similarly, Instagram videos can be tracked by views, likes, and subsequent visits to the creator profile.

A high engagement rate can also indicate that your audience is genuinely interested in your video. If your viewers aren’t engaged with your content, it might be time to rethink your video strategy.

While video length is important, short and engaging videos tend to perform better than long ones. This is because people are more likely to watch them all the way through. Videos that are between two and four minutes perform best.

Another great metric for videos is subscriber growth. Subscribers show that your video is reaching new audiences. It’s important to grow your subscriptions consistently. By tracking subscriber growth, you can determine the type of audience your video is reaching and the types of people who are interested in your products.

Conversion rate

The conversion rate is an important video marketing metric that marketers want to track. It’s calculated by dividing the number of completed actions (video plays, clicks, or purchases) by the total amount of video views. A good rule of thumb is to use a 2% conversion rate.

Another metric to look at is the engagement rate. This metric is a bit more complicated. It measures how engaged the viewer is with the video. Having a high engagement rate is a good indication that the video is resonating with the audience.

However, you can also get a more qualitative response by looking at the comments made by your viewers. These can provide a wealth of information about the video, including its effectiveness.

Another metric to look at is subscriber growth. Subscriber growth means that more people are coming to your video, which is a great sign.

Also, metrics such as the view rate and the play rate can give you a better idea of how your video is performing. Increasing your video embed size, or choosing a more engaging thumbnail, can boost your play rate.

Similarly, the click-through rate is a great way to gauge the effectiveness of your CTA. If you’re not getting a lot of clicks, it’s likely that your CTA is not positioned well, or your video isn’t relevant.

While these videos may seem to be the only metrics you should be focusing on, it’s worth looking at the plethora of metrics available to you. Use the metrics to understand your audience, and create content that will keep them engaged.

Ad recall lift

An ad recall lift is a metric that provides advertisers with a sense of the number of people who have recalled the ad they saw. These numbers are useful when marketers are trying to optimize their content, narrow their target audience, and compare tactics. It is also helpful when marketers are trying to measure the effectiveness of brand awareness campaigns.

Ad recall is a marketing metric that helps advertisers evaluate the effectiveness of social media ads. This metric shows how many people have recalled the ads they’ve seen in a short period of time. Compared to impressions, this metric offers a more accurate measure of how memorable the ad is to viewers.

Ad recall lift varies by platform. Some, like Facebook, use surveys that measure ad recall. Others, like Google Analytics, ask questions about brand consideration. Whether an ad is memorable depends on how engaging it is.

If your campaign is not producing many click-throughs, it probably isn’t working. However, there is no single metric that can definitively measure ad success. Using a combination of metrics will give you a more accurate picture of the overall impact your campaign has had.

One metric that will help you measure the impact of your social media video campaigns is the ad recall lift. Estimated ad recall lifts are currently available on Facebook and YouTube. They are based on consumer research. But other platforms do not offer this metric.

Social shares

When creating videos for social sharing, you need to track a variety of metrics. These will tell you how your video is performing and help you optimize your content. But not all of these metrics are created equal. In order to get the most out of your video, you need to know what metrics matter to you and your business.

One of the most important video marketing metrics is engagement. This measure includes comments, likes and video views. Engagement can be a good indicator of whether your video is a hit or a miss. It can also tell you what type of audience you are reaching.

Another metric to monitor is watch time. Watch time measures how much time viewers spend watching your video. A longer watch time indicates an audience that is enjoying your video.

Another great metric is subscriber growth. Subscriber growth shows how your video is getting exposure and attracting new audiences. Follower growth can also help you identify the types of audience you are targeting.

If you have a video advertisement with a call-to-action, you’ll want to track your click-through rate. This measurement indicates how many people clicked on the link in your ad and completed the action.

If you’re trying to get your videos to go viral, you’ll want to measure social shares. Social shares are a great way to increase your video’s reach and credibility. They will tell you who is interested in your brand and what they value.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.