As we enter the new year, it’s time to take a look at what video marketing trends are hot, what’s not, and what you need to know now. Video is becoming increasingly important for businesses looking to reach their audience online, with more than half of all internet traffic being attributed to videos. Here are some key trends that will shape the world of video marketing in 2021.
Introduction to Video Marketing Trends in 2021
The first thing you need to know about video marketing in 2021 is that it’s going to be big. Really big. In fact, according to Cisco, by 2023, over three-quarters of all mobile data traffic will be from video content. With this explosive growth comes opportunities for businesses to connect with their audiences like never before. But how do you navigate through the noise? That’s where these top seven trends come into play.
The Rise of Vertical Videos and IGTV
Vertical videos have been around for a while now, but they’re finally starting to gain mainstream acceptance. This is largely due to the rise of Instagram TV (IGTV), which has become an incredibly popular platform for short-form vertical video content. According to recent studies, nearly two-thirds of all social media users prefer watching vertically oriented videos on their smartphones. If your brand isn’t already creating vertical videos, now might be the time to start.
TikTok: The New Kid on the Block
Another major player in the world of video marketing is TikTok. While many older generations may not be familiar with this app, it’s quickly becoming one of the most popular social media platforms among Gen Z and Millennials. With its focus on short-form, highly engaging videos, TikTok offers a unique opportunity for brands to connect with younger audiences in creative ways. Whether you choose to create sponsored posts or partner with influencers, there’s no denying that TikTok is a force to be reckoned with in the world of video marketing.
Interactive Videos and Personalized Content
One of the biggest trends in video marketing right now is interactive videos. These types of videos allow viewers to interact with them in various ways, such as clicking on different elements within the video or making choices that affect the outcome of the story. Interactive videos can help increase viewer engagement and retention rates, leading to higher conversion rates down the line. Additionally, personalized content is also becoming increasingly popular, allowing brands to tailor their messaging to specific segments of their audience.
The Power of Live Streaming and Influencer Collaborations
Live streaming has been around for several years now, but it continues to grow in popularity. Platforms like Facebook Live, YouTube Live, and Periscope offer businesses the ability to connect with their audiences in real-time, providing a level of authenticity and transparency that other forms of content simply cannot match. Additionally, collaborating with influencers who have large followings on these platforms can help expose your brand to wider audiences. Just make sure to carefully vet any potential partners to ensure they align with your values and target demographic.
Short-Form vs Long-Form Videos: Which is Better
While long-form videos were once the norm, shorter videos are rapidly gaining traction. Studies show that attention spans are decreasing, and people are less likely to watch longer videos unless they’re extremely compelling. Short-form videos tend to be easier to consume on mobile devices and can often convey just as much information in a fraction of the time. However, that doesn’t mean long-form videos don’t still have value – especially when it comes to product demonstrations or tutorials. Ultimately, the best approach depends on your specific goals and target audience.
The Importance of Authenticity and Brand Storytelling
Finally, perhaps the most important trend in video marketing today is the importance of authenticity and brand storytelling. Consumers want to see the real faces behind the companies they support, and they crave stories that resonate emotionally. By using video to tell your brand’s story in an honest and transparent way, you can build trust and loyalty with your audience. And remember, above all else, quality matters. Make sure your videos are well produced and visually appealing to maximize their impact.
Conclusion: What You Need to Know About Video Marketing in 2021
In conclusion, if you’re serious about reaching your audience online, video marketing needs to be part of your strategy. From TikTok to IGTV, live streaming to short-form videos, there are countless opportunities for businesses to connect with their audiences in meaningful ways. Remember to stay authentic, tell your brand’s story, and always prioritize quality. Good luck!