Promoting Your Brand Through Native Videos

When it comes to promoting your business, native videos are one of the best ways to do it. They are fast, inexpensive, and easy to create. And they help you spread your brand through social media. Here’s a look at the best places to post them, including Facebook, LinkedIn, TikTok, and Biteable.


Native videos are original videos that are directly uploaded to Facebook. They automatically save to a media library, so you don’t have to worry about them getting lost in your posts.

Using video has become a key component to any marketing campaign. Videos offer the opportunity to deliver more information, and to engage users on a more personal level. If done right, your videos can drive more conversions.

One way to do this is to make the most of the new Video tab that was launched in December. This tab allows you to upload and embed videos in the same way that you would post a photo.

In addition to the video, you can also add a caption. These can be added in the same way that you would an image or text post, and they can be edited for optimal results.

The most obvious tidbit here is that you can also add auto-captions, although they don’t work for every language. To see the auto-captions in action, click on the Video options button and then click Add Captions.

You’ll find that you can also add a custom-made thumbnail to your video, which is a nice little touch. BuzzFeed, for instance, uploads a custom-made thumbnail that immediately grabs the attention of viewers.

Facebook’s Power Editor tool can also be used to add video ads. While these aren’t quite as feature-rich as YouTube‘s, they can be used to drive more video views.

Adding a video to your Facebook page is a relatively simple process. As long as you have a fast, reliable Internet connection, you should be fine. Just be sure to post your videos frequently, and to use the appropriate video format.


TikTok native videos are an effective way for your brand to engage with your target audience. In addition, TikTok offers a user-friendly interface with a variety of features that make editing your content simple.

Using the text overlay feature, you can add a bit of context to your video. This makes your video feel more authentic. You can also use text-to-speech content to provide added content. If your video is in a foreign language, you can make it more accessible for viewers who have disabilities.

You can customize your TikTok video by adding effects, titles, captions, and motion. You can also add music.

TikTok native content is unique in that it uses platform-specific elements to create a compelling video. It’s high-energy, entertaining, and visually interesting.

TikTok users prefer short, engaging video content. That’s why it’s important to produce content that will hold their attention. The best way to achieve this is to focus on entertainment. Keeping the content relatable will increase your chance of going viral.

TikTok’s algorithm is designed to analyze user interactions with your video. It also focuses on your video’s settings, sound, and hashtags. To create a successful campaign, it’s helpful to have a professional ad agency help you design your content.

TikTok native videos are a great way for your brand to reach a younger audience. But, you need to make sure your ads have the right format and music license.

For example, if you’re targeting women, you can’t simply post your own video. You need to work with an ad agency to ensure your campaign has a good mix of content, music, and branding.

TikTok’s unique audio environment will boost your marketing efforts. You can use sounds from pop culture gems or iconic TV dialogue.


LinkedIn native videos are one of the best ways to engage and connect with your audience. They are a great way to introduce your brand and highlight special moments. You can also use them to create awareness around your company and boost conversion rates. Using a native video on LinkedIn can help you expand your audience and reach new career opportunities.

Luckily, it’s not as hard to make a LinkedIn video as it looks. There are three simple steps. First, you’ll want to decide who your target audience is. Next, you’ll choose the type of content you want to share. Finally, you’ll upload the video.

For the most part, you’ll want to keep it short and sweet. Ideally, you’ll have a video that’s at least a minute long. If you’re able to go longer, you may be able to get more engagement.

The LinkedIn platform allows for a number of different video file formats. These include MP4, WMV, and AVI. Depending on what you’re trying to accomplish, you’ll need to consider the size and resolution of your video.

A few other things to keep in mind when putting together a LinkedIn video are the framing of the video, the resolution, and the frame rate. Lastly, you’ll want to have a good camera angle.

While you’re at it, you’ll want to have the proper lighting. This is especially important if you’re doing a video with a lot of action. In addition, you’ll want to ensure that the audio is clear and audible.

To really get the most out of a LinkedIn native video, you’ll need to have a good camera, sound, and a little creativity.


Biteable is a web-based video editor that allows users to create and customize videos. The application features a variety of professionally-designed animated styles and effects. You can also add your own footage, text, and images.

There are plenty of pre-made scenes and templates for different social media platforms. These make it easy to create videos that will engage viewers. Alternatively, you can use a customized template to match your business’s goals.

Biteable offers a library of over 1.8 million stock clips and images. In addition, users can upload their own photos and music. You can also use the Biteable music library to find royalty-free tracks.

With a Biteable account, you can create your own video and share it directly to Facebook or Twitter. It also includes tips and tricks for making social media videos.

Aside from the videos themselves, you can add your own voice over and add a trackable CTA button. To finish your video, you can resize the image and add effects, text, and animation. Lastly, you can add your own logo.

Depending on the plan you choose, you can even upload your own music. This makes Biteable ideal for brands with limited budgets. However, the service’s biggest flaw is its sluggishness.

To help you start, you can try the trial version of Biteable. The trial allows you to create a 10-minute video using a library of visual assets. If you are not satisfied, you can cancel your subscription before the end of the trial period.

When you are ready to start creating your own video, you can download the app. After logging into your account, you can start using the app.

Spin Creative

A video game console isn’t the only way to entertain yourself for hours on end. There is no shortage of eteporiums in the digital age. The biggest challenge is identifying which ones are the most reputable. One such establishment is Spin Creative, a San Francisco-based company with a slew of marketing specialists, whose client list includes the likes of a former NSA espionage officer. They have a proprietary video conferencing platform that is surprisingly robust. To boot, the company boasts a top-notch digital media department. It is this group that presides over the company’s best-selling digital magazine, an online portal to its print magazine and a nifty onsite event room. And, if you happen to be in the area on a weekend, there is plenty of free libations to go around. For a modest fee, you’ll get access to a slew of industry experts who know a thing or two. This is a good way to ensure that you and your customers will not only be able to engage with each other, but also with the latest tech. In the process, you’ll be able to assemble a winning team. So, if you’re on the lookout for a new digital media manager, look no further than Spin Creative.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.