There are many social media content ideas that you can use to help boost your brand’s exposure. This can be done by creating categories for your posts, repurposing and resharing content, and working with another brand.
Team up with another brand
There is a plethora of tools out there to help you plan, schedule and implement social media collaborations. This includes apps like Later and Collabosaurus, as well as platforms such as Instagram and Twitter. Whether you’re a seasoned pro or a social media novice, utilizing these tools can be an easy way to take your business to the next level.
The social media marketing world is littered with content aggregators, but one way to stand out from the crowd is to collaborate with others. You can gain access to their audiences and their followers by offering to share your content or host a co-branded event. Likewise, you can increase sales by doubling your reach.
The best way to go about it is to get onboard with other companies that have complementary or even complimentary audiences. This may include a rival company or a group of like-minded entrepreneurs. In some cases, it might be a matter of timing, with some companies having limited time to spend on social networking. Similarly, you might not be able to attend a handful of social media conferences per year, so it makes sense to partner with a company that shares similar values. As with any marketing effort, you’ll need to determine which approach will pay off the most. It’s important to remember that a collaboration is a win-win proposition, and a mutually beneficial deal is often the sweet spot in the relationship.
The secret to a successful collaboration is to have a clear idea of what to share and how you plan to share it. That might include using a tool like Later to map out your content calendar. And if you’re looking for a high-level overview of the industry, consider attending a social media conference.
Repurpose content
Repurposing social media content ideas can be an effective way to boost your SEO efforts. It also can improve your audience engagement and expand your reach. However, you should first identify your top performing content to repurpose.
One example is using your old blog posts to create new, more visual content. You can turn your blog post into a YouTube video, Twitter thread, or a carousel on Instagram. Use the images and takeaways from the original post to make it more appealing to your audience.
Another option is creating an infographic or podcast. These formats are great for calls to action. A podcast episode can be made from a series of blog posts. The resulting podcast can be shared on social media to drive traffic to your website.
If you’re a company that offers product updates, repurposing content can help you promote your products to your audience. In fact, LeadSquared, a sales execution CRM, uses repurposed content to share product updates on LinkedIn and other social media platforms.
Using old content to create new content can be a time-saver and adds creative flair. For example, Misfits Market, an online community of entrepreneurs, uses old blog posts to highlight Covid-19 vaccines, the world opening, and other timely events.
The best type of content to repurpose is curated statistics and reports. You can then use these to generate a variety of other materials. Your audience will appreciate the fact that you took the time to research and collect relevant information.
When you create different types of media, you’ll need a different team of people and a different amount of time to work on them. For example, you may need to find an extra pair of hands to design an infographic, shoot a video, or produce a podcast. Make sure you schedule your work with your team members.
Optimize social sharing thumbnails
When you post video content to social media, you want to optimize it to increase its exposure and engagement. This means you need to focus on your video’s thumbnail. The best way to do this is to utilize AI-backed visuals. These images can help you engage your audience on every channel. And if you don’t have the time or resources to do this, you can use a service that automates the process.
One service you might want to look into is Bannerbear, which is a startup that helps marketers create custom social media imagery. You can plug in a template and let the service do the work for you. It’s a great way to save time and make sure your images are consistent across all of your channels. There are even features that allow you to automatically test and optimize your social media images to ensure they’re reaching your target audience.
Did you miss our previous article…
https://yourwebenterprise.com/video-marketing/social-media-campaign-examples-to-get-your-business-noticed/
