How to Optimize YouTube Videos

When you’re ready to make a YouTube video, you’ll need to know how to optimize it for the best results. This will help you maximize views and increase your chances of making sales.


When it comes to optimizing YouTube videos, thumbnails are an important part of the process. They can affect a video’s ranking and viewers’ engagement.

You can optimize your thumbnails using a variety of techniques. A great thumbnail can improve a video’s ranking, increase the chances of a video getting a click through and drive more views.

Thumbnails are like movie posters in that they are designed to attract and engage viewers. To do this, you must create a compelling image that is eye-catching and arouses curiosity.

Thumbnails can be used to represent the video itself or the entire theme of the video. It’s important to be consistent when designing your thumbnails. This can include the size, color scheme, layout, and font style. Consistency is also important because it keeps the audience engaged.

A great video thumbnail can be the difference between a video’s success and its failure. Using a bright, colorful background is one way to draw viewers’ attention. However, it’s best to avoid a sterile, white background.

You can also use clip art and other images to enhance your thumbnail. For example, you could make food videos more appealing by adding a contrasting color to your thumbnail.

Having a close-up face on your YouTube thumbnail is a good idea. Not only does this make the video more visually appealing, it also allows the viewer to relate to the video.

Lastly, keep in mind that your YouTube thumbnail should be a clickable image. If the thumbnail doesn’t work with the video, people will click off. Ensure that the thumbnail is compatible with all devices.

Optimizing your YouTube videos with thumbnails is one of the easiest ways to increase the reach of your content. But before you start, you need to consider what’s best for your audience.


Writing a great YouTube video title isn’t easy. But with some simple steps, you can create a title that is sure to attract viewers and boost your video’s SEO ranking.

First, you should use the vidIQ keyword research tool to identify what people are actually searching for on YouTube. In doing so, you’ll be able to get a sense of the best words to use in your title.

Next, you need to write a video description that is as compelling as the title. This description should contain a summary of the video, a couple of mentions of the target keyword, and links that lead to more information.

The video description is the second most weighted metadata aspect of your video. You’ll be able to use up to 800 words.

Your video description should include the best keywords for your video, as well as links to subscribe and learn more. Using hashtags in your title can also be helpful, as they give viewers the opportunity to find similar content.

Aside from your video, your video thumbnail is another important aspect of your YouTube optimization strategy. Use clear, eye-catching images to catch viewers’ attention. Also, make sure the image is easy to read, even when the video is large.

Finally, you should be sure to include a YouTube subscribe link in your video’s description. Subscribers are a strong signal for the search algorithm, and videos that have a high number of subscribers receive a higher rank in the recommended videos section of the homepage.

While these tips should help you optimize your YouTube video, you should also remember that YouTube doesn’t always work the way you think it does. Keep in mind that your video’s search algorithm is constantly evolving, and you need to continue to make tweaks to your video to keep it fresh.


If you want to get your video noticed and viewed by users, you need to optimize YouTube descriptions. YouTube provides a video description field that’s 5,000 characters long. The more specific your description is, the better it will be at attracting your target audience. Here are some tips to help you create an effective video description.

Using relevant keywords is crucial. It helps search engines understand what your video is about and how to display it. For example, if your video is about health and fitness, you should include keywords like “healthy lifestyle,” “fitness,” and “fitness exercises.” When incorporating a keyword into your video description, it’s important to do so naturally. This means that you should incorporate your target keywords in sentences, rather than in list form.

You can optimize your YouTube descriptions by using tags, too. Tags are short, descriptive keywords that are used to categorize content. A good tag can be as simple as the name of a site, or it can be as complex as a video about a specific topic.

As you optimize your YouTube videos, remember to include a link to your website in the description. This helps improve accessibility for viewers who are unable to hear your sound or see the images. Links can also boost engagement. However, keep in mind that incorrect tags can hurt your SEO.

Also, be sure to credit the original source of your video in the description. It adds credibility to your content.

Video descriptions should be written in a clear, legible style. In addition, they should include all the key words you’ve used in your title. Ideally, you should use a mix of common and long-tail keywords.


Tags are a great way to optimize YouTube videos. Not only do tags make it easier for users to find your content, they can also improve your ranking with search engines.

The best tags are the ones that are relevant to your video. For example, if you’re a fan of tea, your tea themed videos could benefit from a tag like “tea”.

Although you should not include all the possible tags in your video, you should use a few. You can use a tag generator to help you find the most relevant tags.

YouTube allows you to choose from more than 500 tags to optimize your videos. You can use tags to organize your channel and to create related content. This can increase your reach, especially if you are targeting a specific audience.

The YouTube algorithm uses your tags to determine which videos to display in your suggested video sidebar. It even displays the most relevant ones first.

The video title is a popular place to begin. You can add a keyword to your title for better SEO, but keep in mind that YouTube only shows the first three lines of your description. So it is important to include the main points first.

You should also be aware that the YouTube search bar penalizes videos with irrelevant keywords. Therefore, you should also write a detailed description of your video. If you’re using a description generator, be sure to add in relevant keywords, as well as a link to your website.

Finally, you should test the quality of your thumbnail with a zoom out. A clear image is better than a fuzzy one. Also, consider using a font that is easy to read on a super small screen.

Closed captioning

When optimizing YouTube videos, it’s important to include captions. Not only does it help viewers who are deaf or hard of hearing, it’s also beneficial for search engines.

Captions can be used to describe what’s on screen and to capture dialogue. They can also contain other information, such as links or sound effects.

When creating a YouTube video, make sure you include a keyword that’s relevant to the topic. Use the target keyword in the title and description of your video.

It’s also a good idea to add captions to the foreign language version of your video. This will extend your reach and improve your SEO. However, you need to ensure that the subtitles are accurate.

You can edit your captions by going to the Subtitles section of your YouTube channel. In there, you can change the font, color, and size. Once you have your captions, you can auto-sync them with the video.

You can also create your own closed captions. You can either manually type them out or use YouTube’s automatic transcription feature.

Google’s own AI can generate your captions. They’re based on speech recognition technology. But the quality of the transcript depends on the quality of the audio. The higher the audio, the better the AI-generated transcription.

Closed captions can increase the number of views your video gets, and boost user engagement. Additionally, they’re a training tool for people who are deaf or hard of hearing.

Using the automatic transcription option on your YouTube videos can make it easier to optimize them for closed captioning. Videos with automatic transcriptions are less likely to be deemed spam.

While it might seem time-consuming to optimize your videos for closed captioning, it’s well worth it. Optimizing your YouTube videos is a good way to engage with your audience and improve your search engine rankings.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.