The best Instagram videos are usually short, simple, and engaging. They are usually fast-forwardable so that Instagram users do not have to watch the whole video before continuing with their day. Users tend to watch tutorial videos because they know it will not take much time. In addition, they can learn more about new features of Instagram.
Short
It is important to keep your Instagram videos brief and to the point. If you are trying to attract the attention of potential followers, try to keep them under 90 seconds. This way, your reels will be watched only by your followers. Make sure that your first five seconds are attractive and compelling. In addition, you should avoid using repetitive content.
Instagram is expanding its video offerings, with Instagram Reels and Instagram Video. The app has seen 80% growth in video usage. Short videos have also seen an increase in reach and engagement. With the help of Reels, users can create short videos that are up to 60 seconds long. These videos allow people and brands to express themselves in a unique way. However, the company does not yet have a precise length limit for Reels, and they may not be the right format for some users.
Creating a good short Instagram video requires good content, good distribution, and tracking results. Similar to Vine, you can also use Instagram video to showcase a new product or service. In order to generate content, you need to engage customers and encourage them to create videos about their experiences with the brand. To do this, include a video corner in your booth and make it fun for customers. If you have experiential offerings, ask them to film the experience or participate in a contest.
While short videos can attract attention, they do not provide the same impact as long-form videos. Long-form videos can be more comprehensive, dive into a topic relevant to your brand, and create a community. These are great for interviews, series episodes, and discussions. You can even create an Instagram series around something fun, such as singing karaoke in the car or cooking a dish from a famous movie. It all depends on the kind of content you’re hoping to create and your plan for posting the videos.
Engaging
If you’re interested in gaining more followers on Instagram, you might want to try making engaging Instagram videos. Videos can be short and snappy, but they need to get straight to the meat of the matter. You can make them more interesting by researching your competitors and influential people in your niche. You can also take the comments that people leave on your posts and turn them into a video. Your video’s first three seconds should grab the viewer’s attention.
To make your videos more interesting, you can add a preview. If you have an interesting story to tell, it will be more engaging if your viewers can see the entire story. Another great way to make your videos engaging is to use themes. For example, if your niche is fashion, make videos about fashion, which will be more interesting to viewers. If you’re selling a product, make sure your video is relevant to the product or service.
If you’re using Instagram videos to promote a brand, you should focus on brand recall. To increase brand recall, try to create a series of videos with the same theme. This will encourage your audience to associate your brand with the theme, which will create a loyal audience.
Tools to use
If you want to produce the best Instagram videos possible, there are a few tools you should consider using. These tools can make the whole process a lot easier. One of the most important is video scheduling software. With this, you can schedule your videos directly to Instagram. This way, you can publish them at the peak times. It also helps you to save branded hashtags.
Another tool is video resizing software. This program comes with a number of templates that are perfect for Instagram videos. It also has a number of handy features such as stickers, emojis, and text. You can even import videos from other platforms and resize them using this tool.
YouCut allows you to add text, voiceovers, and music. It makes creating and editing videos a breeze. Lightroom is another app that is great for editing photos. It allows you to add filters and transitions and has a large library of presets. It’s free to download and can edit Instagram videos directly on your phone.
Magisto is one of the most popular Instagram video creation tools, though it has a few drawbacks. It has limited bulk-up features and is not suited for large businesses. It is best for individuals looking to create more than basic Instagram videos. Magisto also allows you to add more than one scene to a video. Its AI can also recognize landscapes, sound, and facial features.
File size limit
When you want to post the best Instagram videos, you should follow a few rules. First, you must make sure that your video is in the right format. For example, if you are uploading a short video, it should be in the MP4 format. It should also have a minimum frame rate of 30 FPS and a minimum resolution of 720 pixels. Then, you should make sure that the video is no longer than 10 minutes.
In order to upload an Instagram video, you should keep its file size to a minimum. Generally, the maximum file size for short videos is 650MB, while videos with 60 minutes or longer must be 3.6GB. Also, it’s recommended to use the aspect ratio of 9:16, which means the video should be at least nine units wide by sixteen units high.
You should also ensure that the video aspect ratio is the right size for Instagram. The best aspect ratio for Instagram videos is 1080×1920 pixels. You can also use GIFs, but they need to be converted to video format. You should also keep in mind that digital files lose some fidelity when converted to mp4 format, so it’s best to save the original video in.mp4 format, which is compatible with most phones.
While the maximum file size for your Instagram videos can’t be 24 hours long, you should aim to make them as short as possible. Besides, the format shouldn’t be too large or too small. As long as your videos are within these limits, they should be able to reach Gen Z and millennial audiences.
