How to Make a Promotional Video

A promotional video is a good way to advertise your business and promote a product or service. Whether you’re promoting your new product or service, it’s important to make sure your target audience can easily find it. You can use a call-to-action video to drive traffic to your website, product page, or email list. These videos can also increase subscribers and sales. These videos are effective on all platforms, so they’re known as multi-platform videos.


If you’ve ever tried creating a promotional video, you’ve probably heard of storyboarding. In this process, you can create a rough draft that helps you visualize your video’s flow. Then, you can make changes to your plan as needed. There are two main types of storyboards: traditional and digital. A traditional storyboard involves a series of pencil sketches that help you visualize your ideas and make changes quickly. This technique is common in movies and TV, and it’s often used by smaller teams. Unlike digital storyboards, however, traditional storyboarding doesn’t require details or text.

A storyboard should contain a number of scenarios and events. In addition to putting your ideas into motion, you should also include key transitions and a timeline. Storyboarding your video can help you capture the creative energies of your team. To create an effective storyboard, ask your team members to brainstorm different video content, and be sure to include a timeline and important transitions.

When storyboarding a promotional video, you need to keep in mind your target audience. While a short commercial video doesn’t need a complex plot, you still need to be creative and satisfy your audience’s needs. To do this, you can use storyboard software or get a storyboard template online. You should set aside some space for notes and sketches. Then, you can start sketching out the action of your comic video frame by frame. You’ll find that storyboarding is the fastest way to get an idea out of your head.

Storyboarding your promotional video will save time and money in the long run. Creating a storyboard before you begin production will help you see your video in a new light and reveal any weaknesses you may have overlooked. A storyboard can also help you get buy-in from your executive team and stakeholders.


If you’re not comfortable writing your own script, consider hiring a scriptwriter to write your promotional video. An experienced scriptwriter can write a compelling script with a call to action. This is a great way to trigger an emotional response in your viewers. They can also create an engaging video that’s easy to understand.

Before writing your script, you’ll need to understand your target audience. Knowing your target audience will help you determine the tone and humour of your video. Knowing who your audience is will also give you a clear direction for your script. It will also help you determine if you should include CTAs and the lesson viewers should take away.

The length of your video is also important. A promotional video should not be longer than 2 minutes. Shorter promotional videos are more likely to be watched all the way through. There are two sweet spots for promotional videos – 0-2 minutes and 6-12 minutes. Anything longer than this falls into the “red zone.” A standard voice over script will have about 130 words per minute of video to accommodate for pauses and minor sound effects.

Before writing a script for your promotional video, it’s important to consider the purpose of your video. Remember that you’re making a video for a purpose, and you want to be as direct as possible. A good script will help you achieve this. It will also help you keep your message simple, but effective.

When creating your promotional video, you should have a clear idea of your target audience. You can combine text messaging and visual elements to make your video more effective. A good script won’t be long and complicated, and it should be aimed at the audience you’re trying to reach. Your script should be written in a conversational style and fit your brand.

Choosing a production company

There are several factors to consider when choosing a production company to make a promotional or business video. First, you’ll need to determine what your budget is. This will help you narrow down the list of companies and choose one that fits your budget. Second, you should be clear about your video’s quality. High-quality videos can be expensive to produce, so choosing a company that provides excellent quality at an affordable price is essential.

Lastly, be sure to discuss your vision with the production team so they can make the best possible video. This will streamline the process of working together. A video briefing is very different from a script or storyboard, but it should clearly state your objectives and desired outcome of the video.

The best production companies will have a thorough knowledge of your needs and vision for your video. They’ll be able to understand your business and your target audience. They’ll also know how to capture the essence of your company’s brand in video content. This ensures that your video will be engaging and will get a higher ROI.

Another consideration is culture fit. When hiring a production company, make sure you get someone who shares the same values as your business. You should build a relationship based on mutual goals and successes. If you feel pressured or rushed, go with a company that puts you at ease.

While budget is always an important consideration, you should not choose a production company solely based on price. A poorly executed video can do your business more harm than good, so look for a company with a complete package of services and a good culture fit.


There are a few factors to consider when choosing the length of a promotional video. First, you need to determine your target audience. If the video is not geared to meet their needs, it will not be a success. Secondly, consider what stage of the marketing funnel you are aiming to reach with the video. Ideally, a video should not be more than two minutes in length.

The length of your promotional video should be long enough to provide your key messages. For example, if you’re planning to post it on YouTube, the optimal duration is around 90 seconds. In addition, it should be clear, straight to the point, and address the pain points of your target audience.

If you’re planning to upload a promotional video to YouTube, keep in mind that you can upload a video for up to 12 hours. However, if you’re trying to reach prospects in the middle or later stages of the sales cycle, it is better to limit the length of your video to 30 seconds. Likewise, if you’re planning to post a video on Twitter, make sure the length of the video is not longer than two minutes.

Video length is important because most people won’t want to sit through an hour-long video. Even though people do tend to walk away after two minutes, the vast majority of your audience will stick around for at least six minutes. And if they’re able to stay for that long, they’ll be more likely to stay for longer.

The length of a promotional video depends on a variety of factors, including the channel you’re using and the audience. A marketing video that focuses on one channel should be less than two minutes long, while a sales video that’s focused on multiple platforms may be a few minutes longer. The best practice is to test the length of your video on different audiences to determine the optimal length.


One of the most important aspects of a promotional video is the call to action (CTA). A CTA can be text-based or auditory. However, the most popular style is CTA buttons. These buttons are bold and direct viewers to subscribe to the YouTube channel of a particular company. Alternatively, you can use text-based CTAs, which appear and disappear throughout the video. YouTube users call these annotations.

A CTA in a promotional video should be obvious to the viewer and match the goal of the video. For example, a video promoting a new Kickstarter campaign might have a CTA button for those who would like to contribute to the campaign. Another good example is a CTA on a website that asks viewers to subscribe to a newsletter. This way, they can get exclusive promo codes or updates on the product.

The CTA copy should reflect the destination page. For example, if the video is about your company’s products or services, your CTA copy might say, “Learn more about our products here,” or “View our client testimonials here.” In any case, giving hints about what the viewer will find on the other side of the website will entice them to take action. In addition, a CTA placed near the beginning of a video’s script will capture the viewer’s attention. This is important because few people actually watch videos all the way through.

Although text-based CTAs are less common in mobile videos, they are still important. The CTA should be placed in bold text and entice the viewer to buy your product or service. The CTA should also include the name of the product or service to be purchased. It should remain visible for at least seven seconds to give viewers time to review and verify the information.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.