There are plenty of strategies to engage your followers, and one of them is through Instagram stories. Stories can help you build a rapport with your customers, and they can give you the chance to share a more personal side of your brand. They also can provide you with the opportunity to create a series, and even promote your other social media channels.
Add a call to action
One of the easiest ways to engage your Instagram audience is to add a call to action. These calls-to-action are designed to encourage followers to take a specific action. You should consider the objectives of your business to choose the right type of call-to-action.
A call to action should be well-placed in your Instagram feed. It should also contain powerful words. It should lead people to the desired destination. In addition, it should include a quick recap of the product(s) and remind them of the benefits of purchasing it.
If your goal is to sell a physical product, you need to demonstrate why it is worth buying. Using stickers and other visuals can make the message more tangible and increase engagement.
One fun way to get your followers involved is with a poll. An example is the Deadpool DVD release campaign. Instead of using a traditional “buy now” call-to-action, the company used a vaguely inappropriate joke to encourage users to click on a link.
Other options to increase engagement are adding emojis and doodles. Adding visuals like arrows and dots can draw attention and create urgency.
Use your Instagram feed to show your audience that there is more to your brand than just your products. You can share a behind-the-scenes look at an event at your office or record a short video of a customer’s experience.
Instagram Stories is another way to engage your audience. This format offers an immersive two-way conversation. You can experiment with interactive elements to see which ones work.
Show the people working behind your brand
Instagram Stories is a great way to show the people behind your brand. This can help increase your brand awareness, get your followers engaged, and turn them into customers.
A great way to engage your followers is by asking them questions. These questions can be related to your brand, your services, or your product. Asking fans to share their favorite types of sales or content can also be effective.
You can also use hashtags to track conversations. Hashtags can take up a lot of space, so be sure to use them only when necessary.
Another popular method of reaching your audience is through the Instagram poll sticker. It allows you to ask your followers a question and encourage them to give you a response. Polls also allow you to collect valuable insights about your audience.
If you want to bring your audience on a trip, you can create an Instagram story to share a tour of your business. Use this feature to build hype about an upcoming event or new product launch.
One of the best ways to grow your Instagram following is by networking with other creators. Whether you are a food blogger or clothing company, networking with other creators is a great way to boost your reach.
In addition to showing the people behind your brand, you can use Instagram stories to showcase your team. Showing off the individuals who are working on your project can help to humanize your brand and show how easy it is to contact you if you have any questions.
Share behind-the-scenes content
Using Instagram to share behind-the-scenes content is a great way to engage with your fans. It’s also a fun way to introduce your audience to your brand’s personality. You can use it to highlight your best customers, promote a new product or service, or just show off your best work.
The most successful stories use Instagram Stories as a means to tell a compelling story. While there are many ways to do this, using hashtags is a good start. Getting the right mix of hashtags for each segment is key. For example, you may want to promote your most active employees in the morning before your most enthusiastic followers arrive in the afternoon.
The most effective stories are those that use a combination of visuals, videos, and text. If you have the time to devote to a multi-media story, it’s worth the effort. A great example is NASA’s behind the scenes tour. This could be a video of a secret space mission or a series of photo shots. Whatever the case, it’s a win-win for all involved.
There’s no denying that the most important part of any social media campaign is consistency. By doing a little planning in advance, you’ll be able to produce more effective content in a fraction of the time. Plus, your followers will appreciate that you’re a human being who cares about them.
Create a weekly series
If you’re looking to grow your audience and increase engagement on Instagram, creating a weekly series of engaging Instagram stories can be a great way to do so. You can also use these stories to drive traffic to your blog or website.
Visual brain teasers are a great way to capture your audience’s attention. This is especially helpful if you’re promoting a product or service. By sharing “before and after” photos, you can demonstrate the quality of your product or service.
Another way to encourage engagement on Stories is to create games or other fun activities. For example, you could ask your followers to guess what’s in the picture. Then show them the right answer. In this way, you can gather important audience insights.
In addition to these ideas, you can also try using hashtags. The hashtag takes up a lot of space on your story, so make sure you only include it when you have something relevant to share.
To make it easier to come up with ideas for your stories, you can start with a template. For example, if you are a fashion brand, you might want to create a series of stories that show your latest looks. Or, if you’re a yoga instructor, you could show a few different yoga poses to help your audience become more flexible.
Creating a series of tutorials is another great way to engage with your audience. Tutorials demonstrate your expertise and add real value to your audience.
Add doodles, stickers and text
If you want to add doodles, stickers and text to engage your followers, there’s no shortage of ways to do so. There are also a number of templates available to help you along. However, there are some tricks to making sure you get the most out of your efforts.
First, choose the type of content you want to share. For example, you could do something as simple as sharing a drool-worthy picture of your favorite meal, or you could create an interactive tutorial on how to use a new feature in your app. In either case, you should be careful not to overload your audience with too many gimmicky or over-the-top posts.
Second, do a bit of research on your topic. This is a great way to gain authority in your field and showcase your knowledge. You can do this by delivering industry-related content to your audience, whether through video, a blog post, or even a branded wallpaper.
Third, consider using Instagram’s new features to your advantage. Some of these include geotagging and location stickers, which are helpful tools for attracting users to your brand. Using hashtags can also be a good idea, as they can increase the chances of discovery.
Finally, remember to be smart about the use of your hashtags. Using the wrong one can make your story unfindable. On the other hand, using a smart hashtag can also help your business find its niche in a saturated market.
Promote your stories across other channels
Instagram Stories are a great way to engage and entertain your followers. They are a fast and fun way to show off your products and services. It can also help you get real-time feedback from your customers.
To use the app effectively, you should keep in mind how you want to use it and what kind of content will attract your followers. The best strategy is to create a steady presence and rely on visual content to build a strong connection with your followers.
In addition to sharing your own experiences, you can promote your business by offering giveaways. For example, you can give away a $100 Amazon gift card. This will encourage people to share their testimonials and promote your brand. You can use a hashtag to increase your chances of discovery.
Another option is to use live videos. Live video posts allow you to record a video and interact with your followers in real time. Also, Instagram Stories let you see how many views your post has received.
Other interactive features include Boomerangs, stickers and polls. These tools will help you build relationships and create more effective marketing campaigns. Use Instagram stories to ask your followers what they think about your latest product.
Getting the most out of your Stories is easier than you may think. Use a mix of text, photos, and videos. You can also add location to your Stories.
Did you miss our previous article…