One way to boost your real estate business is to create a video. It’s a powerful way to market your business, and it’s an easy way to repurpose data you already have to create an informative and educational video that will help you grow your business. Here’s how to do it.
Client testimonial videos
Testimonials are a great way to boost your conversion rates. However, it is important to remember that the testimonials you give your clients should be as honest and authentic as possible. So make sure you do your research before you begin.
Real estate video testimonials are a great way to tell prospective clients why they should hire you. You want to be as personal as possible with your testimonials, and to do this you need to ask the right questions.
Before you start interviewing your clients, be sure to get their permission to use their information. If they allow you to, be sure to include their name in the testimonial. This will give your video a more natural feel.
In addition, be sure to ask your client to submit a review. This will help you to build up your reputation and create social proof. Use the link to the review submit page in your email signature, on your website, and in your marketing materials.
The testimonials you create should be interesting. A good way to do this is to ask your clients about their fears and concerns. Ideally, you’ll be able to ask each of them about two or three different problems.
You can also get a lot of information by asking clients to fill out a survey. These surveys can be customized and include links to your website and a call to action. Be sure to ask the right questions, and the results should be detailed.
Ultimately, your real estate video testimonials should be a fun and compelling experience for the client. This will make them more likely to share their story. They will also be less nervous in front of the camera, and they’ll stay with you on the message.
It is important to be a little creative when creating a video testimonial. Using a unique and interesting theme, you can make your video stand out. For example, you can feature the listing of a property that was sold by your client, or you can show your clients working at your office.
Call to action (CTA) link
One of the most important aspects of your website is the call to action (CTA). A call to action is a word or phrase that tells the viewer what to do next. The CTA can be a link or a banner. Both can be used to promote conversions. Having a call to action on your webpage can be a great way to drive traffic to your website and increase your chances of making a sale.
There are a few basic guidelines you can follow when crafting an effective CTA. It should be simple, clear, and direct. Your CTA should include a value proposition and a reason for the action.
Calls to action can vary depending on the type of campaign you are running. If you are trying to get email subscribers, you may want to use a form submission. On the other hand, if you’re looking to promote a free ebook, you may want to use a button. Choosing the right CTA for your marketing campaign can help you attract the right kind of clients.
One of the most effective ways to achieve this is to create a video. Videos can be very engaging and memorable. You should use a narrator who can establish rapport with your viewers. Test several different CTAs and see which works best.
Another option for creating an effective video CTA is to give a brief overview of what you’re offering. For example, if you are selling a new house, you could tell the viewer how the property would fit their needs. Afterward, you can give them a link to your video and invite them to check it out.
You should also create a sense of urgency. For example, if you are offering a home for a three-day sale, people are apt to take action.
Lastly, you should offer some type of special promotion. These may include limited stock notices or discounts. People hate missing out on something. Offers that make them feel like they are getting a bargain can really move them.
By following these seven steps, you can be well on your way to creating an excellent call to action.
Neighborhood/community highlight videos
Whether you’re trying to sell a single property or a whole neighborhood, neighborhood/community highlight videos are an important way to attract qualified buyers. Not only do they demonstrate your knowledge of the local market, but they can also help you build a reputation in your community.
Creating a library of neighborhood/community highlight videos can help you connect with potential clients. A good video should highlight the area’s most appealing features, such as schools, restaurants, parks, and other attractions.
Creating and sharing videos on social media is a great way to get your name out in your community. It’s also a great way to connect with other local businesses, which can boost your referrals and build brand awareness.
Neighborhood/community videos are the most watched type of real estate video on the web. In fact, 86% of home shoppers watch them. They’re also the most effective. Depending on the neighborhood and market, you can approach them differently.
For example, California-based Gregory Real Estate Group uses video to give a local perspective. One of their neighborhood/community videos shows Richard Silver talking about the unique strengths of each community.
Another popular type of real estate video shows an aerial drone footage of a property. Aerial shots show the surroundings, and can give prospective buyers a better understanding of the area.
Adding community and neighborhood videos to your real estate website can be a powerful marketing tool. Not only do they showcase your neighborhood’s unique features, but they can also serve as a platform for sharing information and events. HomeJab has an extensive selection of neighborhoods, and their videos are cinematic and dynamic.
Finally, if you’re in a rural or coastal neighborhood, you might consider highlighting its beaches, parks, or local shops. These are areas where residents meet, celebrate, and socialize. Local shop owners have long been a vital part of communities. You can get involved by volunteering or joining a local club.
If you’re ready to take the leap, consider incorporating neighborhood/community highlight videos into your real estate marketing. Doing so will allow you to become known as a neighborhood expert.