How to Choose the Best Instagram Marketing Platform for Your Company

If you are thinking about investing in Instagram marketing, you may wonder where to start. Luckily, there are a number of different social media platforms out there, each with their own unique benefits and downsides. But, how do you choose the best one for your company?

Hootsuite Impact

The Hootsuite Impact application for iOS and Android is designed to analyze social media results and determine the ROI for your company. You can also learn about what’s working with your social content and get tips on how to improve it.

In addition to analyzing performance, this tool provides a deeper understanding of your audience. It shows you what’s trending, what’s driving traffic, and the top performers on your networks. These insights can help you better manage your social media marketing efforts.

The Hootsuite app is free for businesses with fewer than five employees. If you need more, you can sign up for the Pro plan. With Pro, you’ll get 50 points a month.

There’s also an option for an enterprise license, which is for organizations with at least ten people working on social media. This allows you to share your learnings with your organization.

Hootsuite offers a streamlined interface, which makes it easy to navigate. A user can schedule messages in advance, edit posts, and monitor comments. And when they need assistance, the company has great technical support.

For businesses that don’t need as much reporting, there are entry-level packages. They’re priced reasonably and provide an effective platform for social media content. But they don’t offer all of the advanced features, so you’ll want to assess your requirements before signing up.

One of the most useful tools on the Hootsuite dashboard is the “Streams” feature. Users can view posts from a specific account, or all posts related to a certain hashtag. By default, the Streams interface refreshes every fifteen minutes.

The Streams feature is great for agencies with a large number of clients. With it, you can view what’s happening on your social networks in real time.


There is no shortage of Instagram marketing software on the market. Fortunately, you only need to take a few clicks to find the one that best suits your needs. One such example is Later. In addition to providing social media management and content curation, it provides a range of useful tools and features. For instance, it can automatically sync your photos and videos with your Dropbox and Google Drive accounts, and you can also upload multiple images to your account. Alternatively, you can go for a paid plan to suit your budget.

Similarly, a company called Biteable provides a free version of its popular video editing app. As such, you can take advantage of their video widgets and animated sequences, including the aforementioned swoon worthy flings. In addition, they provide a free library of movie templates to boot. On top of that, they have a free music app, oh and by oh, yippee! Of course, you may already have these in-house, but if you’re looking for a new avenue for entertainment, they have you covered. The name of the game here is to provide the best experience for your customers.

One thing you should keep in mind is that later will only let you publish a single photo per day. This is actually a nice feature if you are a power user who appreciates a well crafted snappy snappy.

Sprout Social

Sprout Social is a social media management tool that can help you make the most of your social media campaigns. It offers a wide array of features, as well as an easy-to-use interface. You can access the software through the web or the mobile app.

Sprout Social allows you to track the performance of your campaigns and measure engagement. In addition, it lets you schedule posts.

Sprout Social has an easy-to-use interface that works across desktop and mobile. The help center is organized around clear topics. A search bar makes it easy to find information. And it includes a comprehensive list of reports.

Sprout Social has a Smart Inbox feature, which concatenates all your messages from various social networks into one feed. This makes it easy to follow your accounts and find conversations that are relevant. Another useful feature is its analytics, which helps you determine the best time to post content.

Sprout Social also has a social listening tool. It gives you access to hundreds of metrics, including hashtags, top competitors, and more. Additionally, it has filters for language, image, and video. By assessing the sentiment of your audience, Sprout can reveal trends before they become a trend.

In addition, Sprout Social has a mobile app that works with a number of different social networks. For example, you can schedule Facebook, Twitter, and Instagram posts from your phone. But there’s one major drawback to the app: Sprout doesn’t allow you to add personal LinkedIn accounts.

However, it does offer a free 30-day trial. If you decide to cancel your account, Sprout will give you a refund.

Sprout Social is a great way to increase your brand’s visibility and drive growth online. With all of the data you get from Sprout Social, you can analyze your strategy, identify trends, and make more informed decisions.


Orangetheory is an innovative fitness center that combines high-intensity interval training with real-time performance tracking. Since its founding in 2010, Orangetheory has expanded into more than 800 locations worldwide. It is also ranked as one of the fastest growing franchise brands.

To make the most of its marketing budget, Orangetheory has been experimenting with a two-part strategy. It uses both user-generated content and social media marketing tactics to create awareness and engagement. Using both methods, the company hopes to create more of a synergistic effect between its national and local advertising efforts.

Orangetheory’s Instagram account uses a hashtag campaign to encourage users to post photos and videos that feature their experiences in the gym. The hashtag – which stands for “#Orangetheory” – is used to share stories about their fitness journeys, including how they managed to overcome a tough workout or their physical transformation.

In addition to posting its own original content, Orangetheory uses reposts of other posts with the #Orangetheory hashtag to gain further traction. Reposts are more eye-catching if the image and text are consistent with the brand’s messaging.

Another tactic is listening, a time-saving and effective strategy that allows Orangetheory to reach users and position itself as a key part of their lives. Specifically, the Orangetheory team wanted to know which aspects of its service would be of interest to its target market.

As a result, they hired social media marketing firm Social Vantage. Using an extensive Facebook advertising strategy, Social Vantage captured high-quality leads for Orangetheory Fitness. They also managed to capture more leads through email campaigns. Although their ad budget was limited, they achieved their goals.

Finally, Orangetheory’s chief brand officer, Kevin Keith, will speak at the Brand Masters conference, presented by Twitter, on Monday, February 18. His session is titled “It’s Personal: Using Data to Make Fitness Fun.” He’ll also discuss data-driven marketing strategies.


HubSpot is an all-in-one social media marketing and business automation tool. It allows users to post to all major social networks and monitor their results. In addition, HubSpot also provides analytic charts and reports.

HubSpot allows users to connect multiple accounts and create custom campaigns. These allow for flexible scheduling and custom content creation. You can set up a schedule to publish posts on Twitter, Facebook, Instagram, and other social channels. Additionally, HubSpot’s “Monitor” feature allows you to track activity and respond to comments on your posts.

HubSpot’s analytics chart shows statistics for web sessions, likes, clicks, and other metrics. This helps you understand the success of your posts. Moreover, you can use the analytics charts to see how many people interact with your posts, such as clicking on links and reading your meta description.

To access the “Monitor” feature, you should select the account you would like to monitor. When you do, you can choose to receive email notifications, or hide tweets from these accounts.

If you would like to connect your Facebook page to your HubSpot account, you must first authorize the account. For a Facebook page, you must enter your full name, not the username.

For Instagram, you must be a business. HubSpot will only connect your Instagram account if you have an authorized Facebook page. The platform will also no longer allow you to post to your personal Facebook account.

You can bulk upload up to 200 posts in an Excel or CSV file. Moreover, you can attach any HubSpot-hosted content to your posts.

HubSpot’s “Campaigns” tool will help you measure the effectiveness of your social media marketing efforts. You can create a new campaign by clicking the Create new campaign button.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.