Free Marketing Tools For Small Businesses

There are plenty of free marketing tools to choose from. These tools can help you analyze your website’s performance, create an eye-catching website, and perform research and writing. MailChimp, Canva, and Google My Business are just a few of them. Try them all to see what works best for your business.


Canva is a free marketing tool with a great user interface that makes it easy to create professional marketing assets. It offers over 1 million high-quality stock photos and graphics, and drag-and-drop functionality to add text, images, filters, and effects. It has templates for Instagram posts, Facebook covers, and blog posts. It also offers customizable social media templates for Facebook Live videos and Instagram Stories.

If you don’t want to use the free version of Canva, you can upgrade to the pro version, which isn’t a big deal. This way, you can unlock more design elements, animations, and team collaboration tools. Another great feature is one-click resizing for social media sites. This means you don’t have to resize the image every time you post it on social media, saving you valuable time.

Canva is easy to use, so it’s a good choice for small business owners. It can cut the time it takes to create quality social media graphics and can make the process a lot more enjoyable. Moreover, it’s free to use, which means that even people who don’t have graphic design skills can create high-quality marketing materials with a few clicks.


Mailchimp is a free marketing tool that allows you to create and send email campaigns. It helps you segment your audience based on demographics, location, and interests. You can create as many as 500 contacts per day and send up to 2,500 messages each month. This tool also allows you to track and analyze performance data.

Mailchimp has a Free marketing plan and a Standard plan. The Free marketing plan gives you basic functionality, while the Standard plan comes with more features and tools. The Basic plan includes a database of 500 contacts. As your list grows, you can upgrade to a more expensive plan, which includes more advanced tools.

The free version of Mailchimp is designed to help small businesses get started. It also has a lot of support and resources. Whether you need help creating your marketing list or you need help with a specific aspect of the platform, Mailchimp has a plan to fit your needs.

Google Trends

Google Trends is a powerful tool for content marketers. It allows them to use search volume data to plan their content calendar. They can also use it to find keyword ideas. The data is easily accessible and can be filtered by keyword and location. They can also use the related queries feature to find new niches and market research.

You can also use Google Trends to research specific industries. The first step is to enter generic keywords related to the brand or industry. Use broad search terms to search for trending terms in your industry. Then, look for the trends over the last 12 months. Once you’ve gathered information, you can move to the next step: researching specific search terms.

If you’re a business owner, you should conduct market research to learn about your customers’ needs and wants. There are many methods of doing this, but many of them are time-consuming and expensive. But, thanks to the rise of the internet, these methods have become more accessible. For instance, you can use Google Trends to determine what your competitors are doing to attract new customers. This tool also allows you to see which keywords are popular in particular regions.

Google My Business

If you’re a small business owner, you can use Google My Business to promote your business for free. Your posts will be displayed to users who are searching for your services, and you can read reviews to determine whether your business is reputable. You can also experiment with different post types to increase your overall clickthrough rate and website traffic. Remember, however, that your posts will only be visible for seven days.

Your listing will appear for relevant search terms between Google Ads spots and the first organic results, as well as on Google Maps. This free marketing tool will make your business more accessible and can help drive more sales. However, you must make sure that you’ve verified your business address. Having a physical address will increase your credibility with customers.

Once you’ve verified your business, you should fill out your Google My Business profile. This means adding your business profile photo, area served, hours, attributes, and day and year of opening. You should also include your website URL and public phone number.


You can take advantage of Yelp’s free marketing options in several ways. For example, you can use Yelp receipts to prompt customers to leave reviews. Consumers love to receive receipts that confirm the price of a product or service, and you can embed the Yelp badge on digital receipts to encourage consumers to leave comments. You can also use Yelp deals to offer discounts or other direct incentives to customers. These deals can help drive orders, even on slow days.

Yelp full-service advertisers receive additional benefits. For example, they are not required to pay for competitor ads, and they get access to a personal account manager. This person can help them manage the Yelp page, and can offer advice and bounce ideas off of them. However, self-service advertisers don’t get this benefit.

You can also upgrade your listing to make it stand out in the listings. Some of these features include an editable slideshow, CTA buttons, and highlight bar. These features make your listing stand out, but they don’t guarantee you increased traffic.


There are a few good reasons why SEMrush is free marketing software. The main one is that it can help you analyze competitor’s traffic strategy. You can analyze their paid keywords, ad copy, and site position. It can also help you find profitable keywords. However, there are limitations with the free plan.

Another reason SEMrush is free is that it includes a free trial period. With the trial, you can try it for 14 days and see if it’s worth it. The software works in all major search engines. You can improve your website’s ranking and organic traffic using SEMrush. Its seven significant toolkits can help you with keyword research, competitive analysis, and keyword management. The SEO toolkit will give you an insight into your competitors and help you plan your SEO campaigns.

The Pro version of SEMrush offers many features, including market research, keyword research, and content marketing. The free version is limited to 10 searches per day, but it is still highly useful for beginners and small businesses. It can also improve your website’s rankings and social media presence.


The ‘about’ page of a website is one of the most heavily trafficked pages on the website, so it is an important place to make a good first impression and build brand recognition. Quick Sprout’s ‘about’ page, however, lacks both. It contains no mission statement or call to action, and does not even mention the name of the company. Instead, it focuses on the founder, Neil Patel, and his life story. The result is that readers already know who he is, but ‘do they know about his product?’

As a free resource for marketers, QuickSprout is a good option for startups, solo entrepreneurs, and small businesses. There is no need to register or provide any personal information to use QuickSprout, and there are no subscription fees. The service has received many positive reviews from HubSpot and Tyton Media, and is considered a useful tool for those in the digital marketing field.


Pixabay is a great resource for free, high-quality images. The site has over 780,000 images, which you can use for a variety of purposes – commercial and non-commercial – without paying a dime. You can use these photos in print and digital advertisements, and you don’t even need to ask permission. The only requirement is to credit the content owner. Pixabay also has an excellent library of HD stock videos.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.