Facebook has a plethora of options when it comes to creating Facebook video ads. You can choose to have your video shown in a variety of places, but beginners should stick with Automatic Placements for now. Facebook automatically determines the length and optimization for video ads, so beginners should focus on keeping the videos 15 seconds or less.
Create to Convert
Facebook video ads are an effective way to reach your target audience and generate valuable action. They can drive people to your website, app, or messenger. You can choose the target audience and set a budget. You can also customize your Facebook video ads by changing the thumbnail. The thumbnail image is crucial to capture the attention of viewers. Because most Facebook users turn off autoplay, you want to create a compelling thumbnail image to entice them to click the play button.
Ensure that your videos are no longer than six seconds and have subtitles. If you’re using a mobile device, most people won’t hear the sound, so make sure to use subtitles if possible. You can also choose to turn on or off the sound in your Facebook videos.
Facebook video ads have a higher click-through rate than regular image-based ads. However, there are a lot of brands using Facebook video ads, making it challenging to stand out. Identify your target audience and create a Facebook video that speaks to their needs and provides a solution. You’ll be surprised by how much more qualified traffic your videos generate!
In the past, finding potential customers was a challenge, and the only way to do it was through traditional media. Now, Facebook provides a world-wide audience for businesses. Creating and testing different versions of your ads is time-consuming and can feel overwhelming. However, there are tools to automate the creation and testing of Facebook video ads.
Besides increasing brand awareness, video ads can increase conversions. Ensure that the video is aligned with your goal and carries a message that will motivate the viewer to take action. Also, remember that videos can be used for multiple platforms. Unlike static ads, they do not require a paid campaign to run. You can distribute your videos on other social media platforms and through email campaigns.
Square video ads have higher engagement rates
If you are creating Facebook video ads, you should know that square video ads have higher engagement rates than their landscape counterparts. This is due to the fact that square videos take up more real estate on mobile newsfeeds. Additionally, a study by Ooyala found that mobile video consumption has increased by 233% since 2013. In Q4 of 2016, 50% of all video views were from mobile devices.
Facebook’s video capabilities are continually evolving. Stories are a great new way to create targeted video content, and Facebook Live allows brands to interact with their audience in real time. It’s no wonder that 79% of marketers use Facebook to share video content. But it’s also important to note that most videos are viewed without sound. Square videos also tend to get more views, averaging 35% more than their landscape counterparts.
Facebook video ads are only available to publishers that meet certain criteria. The maximum duration of an ad is 15 seconds. Because the ad is not clickable, it’s important to make it as engaging as possible. The ad’s first 5 seconds are crucial, and the rest should reinforce the message. For example, if you’re selling a product, a video ad should be a call to action.
If you’re creating Facebook video ads for smartphones, you should know that ad length is important. According to Facebook, mobile video users are 1.5 times more likely to watch a video on their smartphones than they are on a desktop. A 6-second ad is also highly effective, since it occupies the biggest portion of a smartphone’s screen. It will also avoid distracting elements like Facebook’s newsfeed.
Authenticity is key to success
If you want your video ads to be successful, you have to ensure that they are authentic. Facebook is a platform where many brands and advertising partners are integrating video into their strategies. The goal of your campaign should be to reach as many people as possible, but it is also important to keep your message authentic. Here are some tips to ensure that you are creating authentic video content for your Facebook ads.
Try to create video content that will be interesting to your target audience. For example, if you are a motivational speaker, make sure you have an inviting profile picture and a persona that makes it easy for people to identify with you. If you want your videos to be viewed on mobile devices, you should make them mobile-friendly. Also, you should include a CTA button in your videos to encourage viewers to take an action.
The first rule of Facebook video ads is to include relevant keywords in your videos. These keywords are what feed into Facebook’s algorithm and help your video be seen by your target audience. Also, make sure your landing page is optimized for mobile devices. As Facebook says, 96% of its users browse through the app on their mobile phones, so mobile-friendly landing pages are important to get more conversions.
Facebook users can turn off autoplay in their video ads. This presents a challenge for brands since they have to work harder to convince users to watch their videos. The best way to do this is to create an appealing video thumbnail. This is the first impression that your video will give a user and will ultimately determine whether or not they watch it.
Custom audiences
Creating Custom Audiences is a crucial aspect of creating Facebook video ads. Using this tool allows you to segment your customer base based on specific attributes and interests. It updates automatically with data from your website. This data is selected based on the rules you set for website users. For example, if you set a rule for people who visited your website within the last 30 days, you will automatically include those customers in your audience.
Targeting the wrong audience can lead to no sales, or skyrocketing sales. A common mistake is to target your audience based on demographics or interests. Using the correct targeting can help you maximize your video ads’ effectiveness. One way to create a custom audience is to analyze your Google Analytics data and target users with proven interests. By using the right data, you can easily create targeted audience lists. You can then use this information to target the people most interested in your products.
Facebook allows you to use Custom Audiences to target people who have shown interest in your product or service. When creating video ads using Facebook, you can create an audience list of people who have interacted with your product or service. This list can include past customers, newsletter subscribers, and even phone numbers. This list can be uploaded as a CSV file to Facebook, and it will create a Custom Audience based on those details.
You can select the time period in which people are targeted in your video. You can choose a duration as short as one day and as long as 365 days. The longer the time period, the bigger the audience, but you risk leaving out people who engaged in your video a few months ago. Experiment with different durations to see which works best for you.
Adding subtitles
When creating Facebook video ads, it’s important to include subtitles. Adding subtitles to your videos will increase your reach and call to action clicks. Subtitles can also improve your video’s SEO. Google indexes user-generated captions, which will help your video rank higher.
Facebook makes it easy to add captions to your videos. Just follow these steps to create captions for your videos. First, create subtitles in the video file. Hardcoding your subtitles will make them readable on mobile devices, and they’ll match the video’s background color.
Closed captions were traditionally used for people with hearing difficulties, but they’re now used by time-strapped people who want to read the text of the video. If you’re using Facebook video ads to promote a movie, make sure to include subtitles. Facebook will automatically serve subtitles when a video is muted and unmuted. This strategy drove a 367% increase in video views and 23% higher engagement rates on Media Cause’s Sonic Sea trailer.
In addition to adding subtitles when creating Facebook video ads, you can also add them to existing videos. This will increase your video’s accessibility and draw in new audience segments. Adding captions to an existing video will enable you to reuse it in multiple ads. This will save you time and money because you only need to make one effort to add captions to a video.
Video has a universal appeal, and adding subtitles will appeal to a wider audience. Video content that is captioned has an average 40 percent higher view rate. Adding captions will also help you expand your audience and attract more buyers from around the world. The most important thing is to make your captions easy to read and to match the video’s audio.
