5 Important Video Marketing Metrics to Track

Are you creating videos? If you are, you need to know the most important metrics for video marketing. In this video, CEO John Lincoln reviews 5 of the most important metrics to track for successful video marketing campaigns.

5 Important Video Marketing Metrics to Track
1. View Count – number of times people have viewed your videos
2. Engagement – the number of likes, comments, and social media shares
3. Conversion Rate – how well your videos convert viewers to leads or customers
4. Watch Time – the time viewers watch your video
5. Click Through Rate (CTR) – determines how effective your video calls to action are
6. View Duration – your video’s watch time / the total number of video plays
7. Follower/Subscriber Growth – determines whether videos attract new followers

Pro-Tip: On our own channel, John Lincoln focuses on improving click-through rate, conversion rate and engagement rate and view duration

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By: IgniteVisibility
Title: 5 Important Video Marketing Metrics to Track
Sourced From: www.youtube.com/watch?v=uwbK_nG1jnc

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.