Are you creating videos? If you are, you need to know the most important metrics for video marketing. In this video, CEO John Lincoln reviews 5 of the most important metrics to track for successful video marketing campaigns.
5 Important Video Marketing Metrics to Track
1. View Count – number of times people have viewed your videos
2. Engagement – the number of likes, comments, and social media shares
3. Conversion Rate – how well your videos convert viewers to leads or customers
4. Watch Time – the time viewers watch your video
5. Click Through Rate (CTR) – determines how effective your video calls to action are
6. View Duration – your video’s watch time / the total number of video plays
7. Follower/Subscriber Growth – determines whether videos attract new followers
Pro-Tip: On our own channel, John Lincoln focuses on improving click-through rate, conversion rate and engagement rate and view duration
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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
#digitalmarketing #internetmarketing #videomarketing
By: IgniteVisibility
Title: 5 Important Video Marketing Metrics to Track
Sourced From: www.youtube.com/watch?v=uwbK_nG1jnc
