Understanding Marketing Metrics

The term “Marketing metrics” covers a wide range of topics. It includes things like the Cost per click (CPC), the cost of acquisition, the return on investment (ROI), and the lifetime value... Read more »

How Much Should Content Marketing Cost?

There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will... Read more »

Cost Per Mille Calculator

Among the most common measurement used in advertising is the cost per mille. The cost per mille is the cost an advertiser pays for one thousand impressions or views. Calculating CPM Using... Read more »