What Is An ESP? Everything You Need to Know About Email Service Providers

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many... Read more »

Mastering the Five T’s Of Email Marketing And How To Use It?

Whether you’re trying to build your list, have a lead that needs nurturing, or is just starting and want to get some basics under your belt, this article will show you the... Read more »

8 Steps To An Effective Social Media Strategy

Have you ever stumbled upon a social media account and been amazed by how creative human beings can be? The accounts that rise to the top have figured out the secret sauce... Read more »

What will be the top 5 content marketing trends of 2023?

by Gavin Jordan A lot of the time, the line between content that thrives and content that dives is relevance. Content marketers who look inwardly (What can I say about my business?... Read more »

Busting The Social Media Ruined Our Average Attention Span Goldfish Myth

I published this article titled “Thanks social media – our attention span is now shorter than a goldfish” all the way back in 2014. At the time this myth was running around... Read more »

Thanksgiving Email Marketing Campaign Examples

18th October 2022 Thanksgiving is a season of reflection and gratitude. For online businesses, though, the holiday season isn’t a time to sit and rest – it’s a busy time to increase... Read more »

5 tactics to get the 2023 email marketing funding you deserve

I was watching the news this morning, as I always do, and a commentator claimed to be surprised that the Christmas/holiday sales had been pulled back so far. I spat out my... Read more »

Innovative Social Media Strategies for Small Businesses

Social media is a free-to-join tool. The best part is that; if you aim to use it for business purposes, chances are that audiences are readily available. And your potential prospects could... Read more »

3 Reasons Content Marketing Is A Good Choice For Early-Stage Startups

by Abdo Riani “Focusing is about saying ‘no’” – Steve Jobs. In this article we list a few reasons why content … [+] marketing might be the marketing strategy worth choosing for... Read more »

6 Ways To Improve Email Marketing Conversion Rates

In today’s business world, email marketing is an essential tool for staying in touch with customers and prospects. However to be effective, email marketing must have a high conversion rate.  Therefore, it... Read more »