Brand authenticity: What it is and tips for building it

Joining the social team at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of authentically connecting with your audience... Read more »

4 Alternative Ways to Approach Black Friday in 2022

We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance... Read more »

How We Made Our Hybrid Meetup Inclusive

In early September, our team scheduled and organized our first in person meetup in Lisbon, Portugal. The initial plan was to gather in person and spend a week together, getting to know... Read more »

Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable... Read more »

Abandoned shopping carts: Win back your ecommerce customers with great follow-up emails

Cold emailing is an age-old strategy for drumming up business. But while this sort of outreach is a critical first step for establishing customer relationships, it isn’t usually effective on its own.... Read more »

Social Media Careers: Skills Needed, Where to Look, and Jobs to Consider

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the masses, it is not a... Read more »

Social Media Careers: Skills Needed, Where to Look, and Jobs to Consider

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the masses, it is not a... Read more »

How Leopoldo Alejandro Betancourt Lopez Took Hawkers to The Next Level of Profitability Through Social Media

Portraits of Alejandro Betancourt Lopez. 13.10.2020 Photographer Sam Pearce / www.square-image.co.uk Many people know of Hawkers, the stylish, super cool sunglasses that have made their mark on the industry. What many don’t... Read more »

How These Small Businesses Are Growing Sustainably

How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path? Turning down chances to bring more money or... Read more »

6 Common Mistakes When Reporting Facebook Analytics Data

As a business owner, you should be concerned with the growth of your organization. Your marketing strategy is vital to your continued growth. Analytics are a powerful window into the effectiveness of... Read more »