Omnichannel Retail Marketing: Consumer Demands Then & Now

Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how are retailers supposed to keep up with the demands of today’s... Read more »

Top B2B Marketing Experts to Follow

What does it take to be recognized as a high-profile B2B marketing expert? Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes,... Read more »

Get Holiday Ready: Email Sending Best Practices

Q&A with Global Deliverability Manager John Peters With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx... Read more »

Instagram SEO Guide: 9 Tips to Improve Your Reach

Are you frustrated by the ever-changing landscape of social media? Are the algorithm changes making you feel lost? As changes arise, consistency is key. If you’re looking to improve your reach on... Read more »

Twitter Stock Down 4% Over Possible Biden Security Review Of Musk

Topline Twitter shares fell Friday after Bloomberg reported about increased scrutiny from the federal government into its pending sale to Elon Musk, dropping to nearly their lowest level since Musk said earlier... Read more »

Boost Word-of-Mouth Sales for Your E-commerce Business This Fall

We call it Black Friday because it’s when retailers finally start to see profits after months of carrying inventory and slower summer sales. That’s why the fall season is a great time... Read more »

Why Social Media Isn’t Enough To Drive Your Business Growth

Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. But... Read more »

Social media engagement: What it is and tips to improve it

Social media engagement is the bread and butter of social media marketing. Many brands want more engagement on their social media posts but don’t know what else to do or are stuck... Read more »

Get the Glasses Social Media Craves with Replacement Lenses

Forget the nerdy stereotype associated with glasses. 64% of American adults use prescription eyewear today. Modern glasses are as much of a fashion accessory as they are a necessity. You see them... Read more »

How we use advocacy to overcome social media challenges at Sprout

Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing... Read more »