Single-Touch Attribution: Mapping Marketing ROI Back to Content

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch”... Read more »

How to Create a Newsletter

The first step in creating a newsletter is to identify your purpose. Is it to update your customers and inform them about new products and services, or is it to promote a... Read more »