What Is Marketing Engagement?

Marketing engagement is the practice of getting people to interact with your product or service in order to increase awareness of your brand. You can find engagement in many forms, including experiential... Read more »

How to Define Your Marketing Goals

In order to be successful with your marketing, you have to set some goals. These goals can range from SEO, social media marketing, lead generation, or BHAGs. There are also tools you... Read more »

Video E-Mail – How to Embed a Video Into Your Email

In order to send video e mail, you need to embed a video into the email itself. Once you’ve embedded the video, make sure to add alternative text, a thumbnail image, and... Read more »

5 Offline Ways to Grow Your Email List

You have probably already heard that you should offer content upgrades in order to grow your email list. But there are also offline methods you can use. For example, you can leave... Read more »