Content Marketer for Hire—Why Marketers Are Prioritizing Talent

One of the biggest challenges to achieving content impact is a lack of people. That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey.... Read more »

B2BMX Live Blog – Cracking The Code on ABM & Intent Data

As a B2B marketer, we know that Account-Based Marketing (ABM) and intent data are closely related in the sense that intent data is often used as a key input to inform and... Read more »

The Top 7 SEO Content Writing Benefits

The Top 7 SEO Content Writing Benefits When it comes to the top SEO content writing benefits, the numbers don’t lie. High-quality SEO articles can be a huge asset to your business... Read more »

What Does B2B Content Marketing Look Like in 2023?

Sometimes marketers can spot trends as they are on the rise and sometimes we are hit over the head with them (can we say ChatGPT?). What we’ve seen so far this year... Read more »

Does Content Marketing Work For Small Businesses?

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. Without it, will your small business thrive? It might feel as though you are constantly told that you must implement... Read more »

Content Marketing Life Hack: Using a Content Writing Company

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. It’s no secret that all of this... Read more »

Tired Of Chasing Vanity Metrics? Drive Better Marketing Outcomes & More Sales! – B2BMX

While reviewing metrics, it can sometimes be hard to identify the metrics that matter vs vanity metrics. Vanity metrics are metrics that may look impressive on the surface but do not provide... Read more »

9 New and Awesome Content Marketing Tools to Try in 2023

Content marketing is changing, but, luckily, there are smart tools that support the innovation and allow content marketers to stay up-to-date with new technology. In this roundup, I am going to stay... Read more »

Your Guide to Sports Content Marketing

Your Guide to Sports Content Marketing Sports content marketing can help you take your business to the next level. Whether you’re trying to draw more athletes and coaches to your gym, or... Read more »

Elevate B2B Marketing News: LinkedIn’s New B2B Tools, ChatGPT Gets API, B2B Content Marketing Sees High ROI, & B2B E-Procurement Rises

E-procurement sales top $1 trillion [B2B Marketplaces Report] B2B buying within e-commerce channels experienced 18 percent growth during 2022, with B2B marketplace sales reaching $112 billion, while overall B2B e-commerce sites and... Read more »