These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it’s important to know your audience’s favorite social channels. For instance, if you’re selling retirement homes, it’s safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind. Read on to discover which platforms are most popular with consumers in 2022. Social Media Channels Gaining Steam in 2022 Facebook Facebook currently attracts 2.89 billion monthly users, more than any other social platform. A high concentration of its audience belongs to Millennials, Gen X-ers, and Baby Boomers. In the last three months, a whopping 91% of Baby Boomers, 88% of Millennials, and 83% of Gen X-ers have visited
By: Erin Rodrigue
Title: Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
Sourced From: blog.hubspot.com/marketing/consumers-favorite-social-channels
Published Date: 09/08/22
Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]
