What Is a Social-Led Brand? [+ How to Become One]

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of.
As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In this post, we’ll explain what a social-led brand is and what it takes to become one.

What is a social-led brand? A social-led brand uses everything about its social media presence, from assets to tone, in all of its marketing and branding efforts. Essentially it is led by how it acts on social media channels. For example, a brand with a humorous voice on social media maintains that same voice on billboards.
Popeyes is a great example of this, especially when it comes to its who-has-the-better-sandwich feud with Chick-fil-A. Popeyes says they have a leg up in flavor and also in the fact that they’re open on Sundays when
By: fneedle@hubspot.com (Flori Needle)
Title: What Is a Social-Led Brand? [+ How to Become One]
Sourced From: blog.hubspot.com/marketing/social-led-brands
Published Date: 10/11/22

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.