In terms of social media marketing, some of the best examples of success are the brands that aren’t afraid to use color. A distinctive color scheme can help your products stand out against a boring background. For instance, Staples uses bright colors on their social media pages to put a fun spin on some of their more basic products.
Essie
In its latest marketing campaign, Essie is aiming to increase its customer base by using social media as a means to connect with the customer. The company has allocated $500k to increase the brand’s presence online, including advertising, product placement, and customer support. It also plans to start a YouTube channel and host customer videos.
The brand is targeting youths who are more likely to use social media. The company makes it a point to have a consistent online presence. Through sponsored Twitter accounts, the brand has increased its presence and created an image in the minds of potential customers. Such campaigns also make it possible for Essie to increase its sales.
The brand’s strategy also takes advantage of user-generated content (UGC). The company has a number of Instagram accounts and asks its followers to post pictures of themselves wearing its nail enamel with the hashtag #essielove. The campaign has generated over 300,000 tags. It is the perfect example of customer-generated content, as it engages the audience while subtly motivating them to purchase the brand’s nail polish.
The content on the brand’s social media accounts is better than Sally Hansen’s, but essie could learn a lot from its competitor OPI. OPI focuses on creating a trendy environment and does not depend on celebrity endorsements. In addition, the brand has an underlying story of modest beginnings, which helps it appeal to American women. Its message is relatable and offers high-quality products.
Coors Light
One of the most effective social media marketing examples can be seen in the Coors Light campaign. The campaign uses social media elements to provide consumers with entertainment options and sports content. The company also created a hashtag for consumers to use in promoting the brand. This strategy helped increase brand popularity and sales.
Coors Light has successfully leveraged the free and limited-time value of social media to boost revenue. This strategy also cultivated stronger relationships with customers. One of the most famous examples of this is the company’s “CouldUseABeer” social media campaign. In this campaign, the brand understood the need of their audience during a period of crisis. The hashtag #CouldUseABeer helped the company reach its audience during a particularly dark time.
The brand has also used funny social media campaigns to connect with its audience. The #CouldUseABeer campaign aimed to capitalize on a deadly pandemic and encourage people to drink beer. The brand gave out six-packs to anyone who tweeted with the hashtag. The campaign ran for a limited time, and Coors Light gave away nearly half a million beers.
Another example is Coors Light’s Made to Chill marketing campaign. The brand created four 15-second video spots for the campaign. These spots feature young people in their 20s. The ads are both in English and Spanish, and encourage consumers to unwind with a cold one. The ads also encourage users to make the active choice to chill. One ad features a young guy drinking Coors Light in the shower while another features a woman drinking Coors Light instead of a glass of white wine.
Burberry
As one of the most followed luxury brands on social media, Burberry has been very successful in generating buzz around its products. The brand has over 17 million Facebook fans and more than 6 million Instagram followers, making social media an important part of its customer engagement strategy. Burberry’s social media presence is one of the best in the luxury fashion industry, and their focus on creating compelling brand experiences through social media is a great example of how to leverage these platforms for your business.
Burberry’s social media efforts are largely focused on its new sunglasses line, which is the brand’s focus this season. The company uses a mix of branded images and videos to create a strong and authentic brand presence. It also employs regular updates to keep its fan base entertained. On average, updates from Burberry can result in several thousand likes and comments. Some posts may even reach 20,000 likes. The company also uses its pages on Twitter to promote exclusive content. For example, last June, it released behind-the-scenes pictures from their fashion shows.
Another example of successful Burberry social media marketing is its collaboration with WeChat. Through this partnership, Burberry is putting social media in the centre of its stores. The company has collaborated with Tencent, the developer of Chinese social media app WeChat, to offer a loyalty program where users can earn points and rewards every time they buy a Burberry item.
Oreo
In 2013, Oreo made a big splash in the social media marketing world. In addition to their infamous “Superbowl Blackout” advert, the company used Twitter to reach out to a new audience. As a result, their campaign gained more mainstream media attention than any $3 million TV ad.
Social media allows brands to create a more personal connection with consumers. Oreo’s Twitter account features interactive content, often in playful formats. For example, its Twitter posts feature short videos and special pictures made especially for the platform. These posts encourage collaboration and genuine audience engagement. As a result, the company has built a large following.
Another example of creative social media marketing is Oreo’s limited edition Game of Thrones cookie. While this may seem like a bit of an overkill, the company has managed to leverage the popularity of the show to create a highly engaging campaign. By making its products more personalized, Oreo is able to create a loyal following that is devoted to them.
Another example of an Oreo social media marketing campaign involves partnering with TV celebs and influencers to create fun and playful moments for consumers. Through this, they’ve been able to build conversations with consumers and inspire them to be more creative and imaginative.
Starbucks
Starbucks uses Twitter and Facebook to spread the word about its latest events and activities. They encourage fans to tweet about their experiences, and re-tweet their posts. Starbucks is also taking advantage of user-generated content (UGC) to spread the word about their company and its people. This helps increase engagement and creates a library of UGC content. Starbucks also uses storytelling to highlight acts of courage and kindness in communities across the United States. They also make sure to localize their content and humanize their brand and employees.
Starbucks also participates in social media competitions and campaigns and responds to customer complaints in a timely manner. It speaks to its audience in a friendly, respectful manner and uses a consistent tone across their platforms. Social media is an important part of their marketing strategy and can help them reach a wide audience for minimal cost.
One of the most notable social media marketing examples from Starbucks involves the ‘Tweet-a-Coffee’ campaign. Through this campaign, users can gift a $5 Starbucks gift card to their friends on Twitter. To facilitate this, users must link their Twitter accounts to their Starbucks accounts. This social media marketing example has generated over $180,000 in sales within two months.
Another excellent example of Starbucks social media marketing is its customer loyalty program. This program rewards customers who use the website on a regular basis. Moreover, it enables the company to target consumers with personalized offers and promotions that allow them to try new drinks. This helps Starbucks to build relationships and boost profits.
Coca-Cola
Coca-Cola is one of the most famous brands in the world and has been involved in social media marketing for several years. Their main twitter account has over 3.4 million followers, and posts an average of 25 tweets a day. They also have separate social media pages for sub-brands and products. Coca-Cola social team tries to engage their followers by responding to any @mentions, comments, requests or complaints.
For World Kindness Day in 2019, Coca-Cola launched a social media campaign that partnered with 300 Instagram artists to spread the message of kindness. The campaign featured Coke-inspired images that promoted empathy and optimism. In addition, it was supported by three films that addressed social cruelty. By partnering with these artists, Coca-Cola was able to promote its products in a new way, while reminding people of the brand’s benefits.
The Coca-Cola brand has a strong presence on social media, with more than 70 Facebook pages and 64 Twitter handles. Its main Facebook page has over 106 million followers worldwide. The company also engages consumers through posts, videos and animated GIFs. For instance, a recent campaign asked people to post pictures of themselves drinking coke. This social media campaign has proven to be successful in engaging millennials.
Coca-Cola has continued to create innovative social media marketing campaigns that encourage positive thinking. One example of this is the company’s World Cup sponsorship. Coca-Cola’s campaign pitted friendship against cyberbullying and loneliness, and promoted the power of true friendship. Through three web films, the company was able to spread positive messages across social media.
