Social SEO: How to Help People Find You on Social Media

Are your relying on social media algorithms to get your content seen (a.k.a. posting and hoping for the best)?

If so, you might be missing new followers and potential customers. Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer.

Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media.

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.

What is social SEO?
Social SEO is the art of adding text-based features like captions, alt-text, and closed captions to your posts so that people using the search bars on social platforms can easily find your content.

To understand social SEO, you need to understand the basics of traditional SEO.

In digital marketing, SEO stands for search engine optimization. Social networks are not technically search engines — but they all have search bars. Social platforms are incorporating ever more features of traditional search engines to help match users with the content they want to find.

Search engines like Google or Bing allow you to search for information and then serve up a list of web results that point you to the content you’re looking for. (Or, at least, the content algorithms think you would want to see based on the search phrase you used, your location, previous searches, etc.)

Search engines use a proprietary set of ranking signals. These signals determine which results, out of all the content available on the internet, is most likely to tell you what you want to know.

People originally used social networks to browse content from specific people and brands that they wanted to follow. Now, people actively use social networks to search for specific information. Think product reviews, brand recommendations, and local businesses to visit.

Social SEO is all about getting seen when people are actively searching for content, rather than scrolling their feeds.

Social SEO tips for every network
Here’s what you need to know to get your content found on every social network.

Instagram SEO tips

Optimize your Instagram profile SEO. Use keywords in your name, handle, and bio,

By: Christina Newberry
Title: Social SEO: How to Help People Find You on Social Media
Sourced From:
Published Date: 10/26/22

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.