Social Media Content Trends for 2018

When you’re creating social media content in 2018, you may want to consider using more interactive forms of media. These include Animated GIFs, Long-form video, Infographics, and Text posts. These are just a few ways to keep your audience engaged and interested. If you’re not sure where to begin, check out these tips.

Table of Contents

Animated GIFs

Animated GIFs are a new trend for social media marketing in 2018. They’re a fun, engaging way to share a message, and they’re gaining popularity for a number of reasons. The best thing about GIFs is that they can easily be uploaded to social media platforms, and the best part is that many of these platforms allow you to post GIFs. However, before you can post them on social media, you need to plan out your marketing strategy. You can do this by determining your goals and building content around them.

The first step is to segment your audience. There are various ways to do this, including email clients, age groups, and interests. The second step is to select GIFs that appeal to your target audience. Otherwise, your subscribers may simply zone out or glance away. You can use tools like GIPHY to help you determine which GIFs to use.

Using GIFs as social media content can help you connect with your audience on a personal level. They are short and looping, which makes them an ideal snack for today’s consumers. In addition, they’re a great way to increase brand awareness. Animated GIFs are fun and interesting, and can even go viral. In addition, GIFs can add context and emotion to a shorter message.

Another way to make GIFs accessible is to include an appropriate alt text. The main purpose of GIFs is to convey emotions, and GIFs are more expressive than text alone. A GIF can embody a character’s facial expressions and physical actions, which can’t be expressed through text alone.

Long-form video

Long-form video is one of the most exciting new social media content trends for 2018. It offers brand owners the opportunity to expand their brand and reach in surprising ways. Brands can build their brands around topics, interests, or subject matters that make viewers want to learn more. Brands can use long-form videos to teach, entertain, and inspire people. They can also be honest about their failures.

As long-form video grows in popularity, social video platforms are responding by offering short-form video options. However, that doesn’t mean long-form videos are being phased out. The digital video space is massive and offers a wide range of video formats. Long-form video is a valuable tool for a company to reach the next generation of mobile consumers.

Unlike short-form videos, long-form videos can be used for a variety of purposes. Ted Talks and Gary Vee are two examples of brands using long-form videos to engage their audiences. These videos range from 20 to 30 minutes in length and target different audiences. They are effective at boosting brand awareness, reaching new audiences, and engaging current ones.

Long-form videos are a great way to differentiate yourself from your competitors. A longer video can be more informative, and provide more insight. It can also increase your SEO visibility. For example, a long video can feature a company’s founder or an employee. Long-form videos are also less expensive to create.

Infographics

Infographics are a great way to engage your audience through visual content. They are easy to create and can catch an audience’s attention. They can be used for a variety of purposes, such as promoting your brand or product. They are also a great way to demonstrate ROI, as well as increase engagement.

While a good infographic will naturally earn links, you can kick-start this process with an outreach campaign. Reach out to influential people in your industry and ask them to link to your new infographic. If they do, take their comments as feedback and continue improving your infographic. Be careful to avoid spammy outreach methods. Avoid posting links in comments, as this can undermine your credibility.

Infographics also help businesses target specific audiences. For example, a software company may use infographics to show different programming languages and websites. Another example is a marketing company that provides a range of services to help businesses with their products and services. An infographic showing the benefits of each option would attract potential customers to learn more.

While the number of social media content topics is practically endless, infographics are a great way to present data in a visual way. They have the ability to capture the attention of users and generate a higher level of engagement. These tools are also a great way to increase sales.

Infographics are easy to understand and share on social media. However, they must be based on accurate data. People are susceptible to misinformation, and they often make their decisions based on their instincts or emotional reactions, rather than facts.

Text posts

Text posts are the most common type of social media post. The social networks like Facebook and Twitter allow you to format your text and add links to external sites. You can also include a title and featured image. These can help your followers to see what you have to say more quickly. However, there are a few things you should avoid when posting text-only content.