Welcome to our latest blog post! Today we’re diving into the world of marketing agencies and discussing how to scale your agency with intent. As an agency owner or marketer, the thought of growth may seem daunting, but with the right tips and strategies, you can scale your business and achieve long-term success. So, let’s get started with our guide to growing your marketing agency with intent.

Scaling With Intent: A Guide to Growing Your Marketing Agency – Tips and Strategies

Are you running a marketing agency and looking for ways to scale your business? Scaling can seem like a daunting task, but with the right processes and people in place, growing your agency can be a smooth process.

In this article, we’ll be discussing some tips and strategies for scaling your marketing agency intentionally. We’ll be highlighting the insights of Karlyn Ankrom, who runs her own agency, Oh Snap! Social. She shared her thoughts in a recent episode of the Social Media Examiner’s Marketing Agency Show.

Introduction

Before we dive in, let’s define what we mean by scaling. Scaling is the process of increasing revenues by expanding your business operations. It’s not just about growing in size but also about growing in efficiency, productivity, and profitability.

With that said, let’s explore Ankrom’s insights and tips for growing your marketing agency. We’ve included timestamps for each discussion point, so you can easily follow along with the video.

Why Ankrom Started Oh Snap! Social (01:18)

Ankrom didn’t start Oh Snap! Social just to make money. She started the agency to fulfill a need in the market. She saw that businesses needed help with their social media marketing and wanted to offer her expertise to help them.

She started with a small team and scaled up gradually. Ankrom advises agency owners to have a clear vision of why they started their business and to remain true to their values and purpose.

When to Hire More Employees (05:14)

Ankrom emphasizes that you should hire more employees when you have the demand and the revenue to support it. Don’t rush to hire people just because you feel overwhelmed. You need to have a plan in place to ensure that you’re not overextending your resources.

Ankrom also suggests hiring people based on their values and work ethic, not just their credentials. You want employees who are committed to your company’s vision and are willing to work hard to achieve your goals.

How to Scale Your Business Intentionally (08:23)

Scaling your business doesn’t mean sacrificing quality for speed. You need to scale intentionally to ensure that you maintain your company’s standards. Ankrom recommends focusing on the following areas:

• Processes: Develop efficient workflows and systems that improve productivity and reduce errors.
• People: Hire the right people who share your values and can contribute to your company’s growth.
• Profits: Focus on increasing profits by improving sales, reducing expenses, and optimizing pricing.

The Role of an Operations Manager (12:03)

Ankrom suggests hiring an operations manager to help you manage your agency’s day-to-day operations. An operations manager can help you scale more effectively by streamlining processes, identifying inefficiencies, and managing employees.

Ankrom also advises agency owners to focus on their strengths and delegate tasks to others who have different skill sets. This can help you to stay focused on your core competencies and improve your overall efficiency.

Agency Owner Failures, Burnout, and Power Moves (15:08)

Ankrom shares some insights on the common failures that agency owners experience. She emphasizes the importance of delegating tasks, focusing on your strengths, and building a positive company culture.

She also discusses the issue of burnout, which is common among agency owners who work long hours and neglect self-care. Ankrom advises agency owners to take breaks and find ways to rejuvenate themselves.

Finally, Ankrom talks about power moves, which are strategic decisions that help you scale and grow your agency. Power moves can include expanding your services, targeting new markets, or partnering with other businesses.

Conclusion

Scaling your marketing agency can be a rewarding experience if done intentionally and with the right processes and people in place. Remember to focus on your company’s vision, hire the right people, and delegate tasks to others who have different skill sets.

We hope this article has given you some valuable insights and tips for scaling your marketing agency. If you want to learn more about Ankrom’s agency and resources, check out the links provided in the video description.

FAQs After The Conclusion

1. What is scaling?
   Scaling is the process of increasing revenues by expanding your business operations. It’s not just about growing in size but also about growing in efficiency, productivity, and profitability.

2. Why did Ankrom start her agency?
   Ankrom started Oh Snap! Social to fulfill a need in the market. She saw that businesses needed help with their social media marketing and wanted to offer her expertise to help them.

3. When should you hire more employees?
   You should hire more employees when you have the demand and the revenue to support it. Don’t rush to hire people just because you feel overwhelmed. You need to have a plan in place to ensure that you’re not overextending your resources.

4. What is an operations manager?
   An operations manager is someone who helps manage an agency’s day-to-day operations. They can help you streamline processes, identify inefficiencies, and manage employees.

5. What are power moves?
   Power moves are strategic decisions that help you scale and grow your agency. They can include expanding your services, targeting new markets, or partnering with other businesses.