Managing Social Media For Small Businesses

There are several tools available to small business owners that can help manage social media for their brand. These tools range in price, functionality and support levels. Most of them offer a standard package and upfront pricing, although some may offer negotiated terms. Before making a final decision, it’s important to carefully evaluate the features your brand needs and your budget. The right-sized tool will help you keep your costs low while allowing you more money to invest in marketing and other tasks.

Sprout Social

Sprout Social for small businesses offers a comprehensive suite of social media management features tailored for business users. Its user-friendly interface allows for easy management of multiple social media accounts. It also offers powerful analytics that allow for customized reports. It also offers support for six major social networks. Sprout also offers a free trial that lets you see how the tool works before making a purchase.

The basic Sprout social plan costs $89 per user per month. There are also professional plans that start at $149/month for up to ten profiles. Advanced plans come with a number of extra features and upgrades, such as automated link tracking, chatbots, and tagging for message content.

In addition to providing social media publishing tools, Sprout Social for small businesses also offers a social media analytic tool that lets you track and measure your audience across platforms. This helps you understand what your audience wants and what they need. You can also learn what your competitors are doing and who your competitors are.

While Sprout Social for small businesses comes with a number of useful features, its entry price is very high. The cheapest tier costs $89 per month, which is prohibitive for small businesses. The more expensive Advanced plan costs $249 per user per month. It is recommended for medium-sized to large businesses.

The software offers an all-in-one management platform. This enables businesses to streamline social media content creation, publishing, and analyzing. The platform allows businesses to harness the power of social media to transform their businesses. It also includes social analytics and team collaboration tools that can help manage multiple teams and departments.

Agorapulse

Agorapulse offers a host of social media management features, including the ability to schedule posts and monitor activity across multiple social networks. Whether you’re a blogger or a small business owner, this tool can help you stay on top of your business’s social media presence. It also lets you collaborate with others on social media. The app also comes with free tools for competitor analysis and monitoring, including a Facebook Ad Report tool and Twitter Report Card. Agorapulse also has a calendar feature, and a review and moderation feature, as well as a social CRM function.

Agorapulse offers an intuitive dashboard where you can view your social media activity. You can filter through comments and other activity, and you can review the analytics automatically. There are also custom options to collect analytics for multiple profiles and campaigns. If you use this app to manage your business’s social media, it may be the best choice for you.

The free version of Agorapulse allows you to create unlimited reports and schedule up to 40 posts a month across three social profiles. You can upgrade to the Pro or Premium plan if you need more features and/or staff members. Agorapulse is affordable for small businesses and solopreneurs alike.

Another advantage of Agorapulse is that it allows you to customize posts for each social media channel. This helps you publish top performing content repeatedly. You can also schedule posts and assign them to team members. This helps you maintain a consistent stream of fresh content across all your social media channels.

Buffer

Buffer for managing social media for small businesses is a useful tool for small businesses that are just starting to expand into the social media space. It is easy to set up and sign up for, and it features three subscription tiers: basic, free, and premium. Premium users have access to additional features, such as a Shopify integration and Instagram Stories analytics. There’s also a free version of Buffer that allows you to connect three social media accounts and schedule up to ten posts per day.

The central feature of Buffer is an automated post scheduler, but it has expanded beyond its initial offering to include advanced features such as conversation management and marketing analytics. In addition to the basic post scheduling capabilities, the service now has three distinct products: Buffer Publish, Buffer Basic, and Buffer Pro. Buffer has a well-organized layout and has the ability to handle a variety of social media accounts.

Hootsuite and Buffer are similar in many ways, including their ability to schedule posts and monitor engagement. Both offer social media audit tools and marketing analytics dashboards. Hootsuite is a longer-established name in the social media management software space, while Buffer is a newer, simpler option.

Buffer has refined its publishing capabilities for different social networks. In addition to posting and managing posts, you can also schedule comments. The Pro plan allows you to schedule comments and posts across multiple social media platforms. The Pro plan costs $15 per month or $12 per month if paid yearly. The Pro plan also includes a calendar view of your posts.

Coosto

The use of social media management tools can be a crucial part of a successful marketing strategy. Many business owners don’t have the time to curate and manage their own social channels. Social media management tools take the hard work out of the process by automating the posting and management process.

Coosto is a marketing platform that helps organizations create, distribute, and analyze content to achieve better results. Whether you’re a startup or a large enterprise, Coosto has practical solutions for every step of your content marketing process. Use it to write, distribute, manage, and track your results.

Aside from managing your social media accounts, Coosto also offers a suite of services, including content marketing, public relations, and customer service. Its social media management tools offer a variety of options, including social media listening, engagement, and analytics. It also includes an option to create customer profiles, and can integrate with Salesforce and Zendesk to help you manage your social media marketing campaigns.

Coosto helps you manage social media across all the major social media platforms, including Facebook and Twitter. Its intuitive interface helps you plan content and track your competitors’ online presence. The Coosto tool also allows you to monitor your brand’s coverage and find out what content is most effective.

eClincher

eClincher is a social media management tool with a simple interface. It integrates with all major social networks and helps you increase your reach and ROI. It offers 24/7 support and keeps adding new features. It also comes with a free 14-day trial, so you can try it out and decide if it’s the right fit for your needs.

Once you’ve selected which social media accounts you want to manage, you can easily set a schedule for posts. Just choose when you want the posts to be published and the tool does the rest. Unlike Sprout Social, eClincher offers scheduling flexibility. It also offers Twitter monitoring and influencer marketing. You can pay for eClincher using MasterCard, Visa, or PayPal.

The eClincher app is also built to manage your Instagram account. It has a custom grid planning feature and can archive all of your messages. It also has an inbox so that you don’t miss a single interaction. And, it has a comprehensive list of feeds, including news feeds, direct message feeds, mention feeds, and RSS feeds.

Another advantage of eClincher is that it offers live support for its customers. While most competitors have a live support representative available to answer your questions during business hours, eClincher is one of the few that remains open throughout the day to assist customers. Moreover, eClincher is a cloud-based social media management tool that consolidates all your marketing and social media activities. By bringing all of your social media profiles under one platform, you can focus on brand awareness, content curation, and social selling.

Besides auto-posting RSS feed entries and monitoring social media feeds, eClincher also has a queue feature that lets you schedule posts to be published automatically at specific times. It even offers an option for recycling evergreen content. Moreover, you can set up multiple feeds with eClincher and easily find relevant content by searching for a keyword.

Did you miss our previous article…
https://yourwebenterprise.com/social-media-marketing/roles-on-a-media-team/

Author

  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.

    walter.acosta@yourwebenterprise.com Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.