Welcome to our latest blog post where we’re going to highlight the newest YouTube updates. In this post, you’ll discover the changes in ad blockers, channel features, tools and more. As a content creator or user, it’s vital to stay updated with the platform’s latest changes. So, let’s dive in and explore the exciting features YouTube has to offer.
Introduction
As we know, YouTube has become an essential platform for digital marketing, with billions of users watching millions of hours of video content every day! It is a crucial platform for businesses to reach out to their target audience, promote their brand, and increase sales. Social Media Examiner, Jerry Potter, and Marley Jaxx recently discussed various YouTube changes that all marketers need to be aware of. In this article, we will dive deeper into those changes and explore how they can benefit your business. Don’t forget to listen to The Social Media Marketing Talk Show Podcast for more information, subscribe for more Social Media Marketing News and Tactics, and download the Industry Report to see how fellow marketers are using social media.
YouTube Changes You Need to Know
Here are some of the latest changes and how they can impact your business:
Ad Blockers
Recently, YouTube has been working on a solution to combat ad-blocking extensions, which can negatively affect your advertisement efforts. YouTube has introduced a new ad format called “Discovery Ads” that are placed between recommended videos. These ads are not blocked by any ad-blocker extensions installed on users’ browsers.
Channel Features
YouTube has also made updates to channel features, such as Live Chat Replay, Premieres, and Super Chat. Live Chat Replay gives viewers the ability to replay chats during on-demand playback or when the video re-airs. Premieres is a new feature that allows creators to schedule a video’s release in advance, turning it into an event. Super Chat gives creators a new revenue source by allowing viewers to pay to get their messages highlighted during live chat.
Tools
There are several useful tools that are now available on YouTube. YouTube Studio Beta is a new platform for channel analytics, with an updated dashboard and more precise video performance metrics. The Creative Suite is a tool that enables the creation of more interactive content with previews, end screens, and annotations.
Video Includes Useful Information for Marketers
The video discussed in this article includes useful information for marketers looking to maximize their YouTube strategy. However, Social Media Examiner, Jerry Potter, and Marley Jaxx don’t provide additional details about the content of the video. We recommend that you listen to the podcast to get further insights.
Conclusion
YouTube is always evolving, and staying up-to-date with the latest trends can help your business effectively leverage the platform. The changes discussed in this article can offer new opportunities for businesses to promote their brand, increase their sales and ultimately grow their business on YouTube. Don’t forget to use relevant hashtags like #SocialMediaMarketing, #SMETalkShow, and #YouTubeMarketing, and check out marketer-approved tools, apps, and software to improve your digital marketing efforts on the platform.
FAQs
1. What are Discovery Ads on YouTube?
Discovery Ads are a new ad format recently introduced by YouTube. They are placed between recommended videos and are not blocked by ad-blocker extensions.
2. What are the updates made to channel features on YouTube?
YouTube has updated channel features like Live Chat Replay, Premieres, and Super Chat. Live Chat Replay gives viewers the ability to replay chats during on-demand playback, while Premieres is a feature that allows creators to schedule a video’s release in advance, turning it into an event. Super Chat lets viewers pay to get their messages highlighted during live chat.
3. What are the useful tools available on YouTube?
The useful tools on YouTube include YouTube Studio Beta, which is a new platform for channel analytics, and the Creative Suite, which is a tool that enables the creation of more interactive content with previews, end screens, and annotations.
4. How can I stay up-to-date with the latest YouTube trends?
You can listen to The Social Media Marketing Talk Show Podcast, subscribe for more Social Media Marketing News and Tactics, and download the Industry Report to see how fellow marketers are using social media.
5. Can I use hashtags on YouTube?
Yes, using relevant hashtags like #SocialMediaMarketing, #SMETalkShow, and #YouTubeMarketing can help improve the visibility of your content on YouTube.
