Instagram Updates: New Features Include Ads, Messaging, Carousels, and More

We are thrilled to present the latest Instagram updates, showcasing exciting new features such as ads, messaging, carousels, and much more. Join us as we explore the dynamic changes that are reshaping the Instagram experience for users and advertisers alike.


Hey there, fellow marketers! Today, we’re diving into the exciting realm of Instagram updates. With the ever-evolving landscape of social media, it’s crucial to stay ahead of the curve and adapt to the latest features and trends on platforms like Instagram. So, grab your favorite beverage, lean back and let’s explore the recent enhancements on everyone’s favorite visual-centric platform.

Breaking Down the Updates

Let’s break down the new features that Instagram has rolled out, making our lives as marketers more exciting and dynamic.

Ads Galore

  1. Instagram has revamped its advertising options, providing us with more creative ways to reach our target audience. From interactive carousels to immersive stories, the possibilities are endless.
  2. Utilizing these new ad formats can significantly boost engagement and conversion rates, giving our campaigns that extra oomph.

Messaging Madness

  1. The messaging feature has also received a facelift, making it easier for us to connect with our followers on a more personal level.
  2. Quick replies, enhanced chat settings, and improved messaging analytics empower us to deliver exceptional customer service and build lasting relationships.

Carousel Craze

  1. Who doesn’t love a good carousel post? Instagram now allows us to create engaging carousels with up to ten images or videos, enabling us to tell a comprehensive story or showcase a variety of products in a single post.
  2. This feature is a game-changer for boosting user engagement and capturing attention in a scroll-happy feed.

Ways to Leverage These Updates

Get Creative with Ads

  • Craft compelling ad campaigns that resonate with your target audience.
  • Test different ad formats to see which ones yield the best results for your brand.
  • Monitor ad performance metrics closely and optimize your campaigns for maximum impact.

Engage Authentically through Messaging

  • Use the messaging feature to respond promptly to customer inquiries and feedback.
  • Personalize your messages to create a genuine connection with your followers.
  • Experiment with chatbots to automate responses and streamline your customer service process.

Tell Stories with Carousels

  • Develop visually stunning carousels that tell a narrative or highlight a product lineup.
  • Encourage user interaction by creating interactive carousels that prompt likes, shares, and comments.
  • Analyze carousel performance data to refine your content strategy and create more engaging posts.


As Instagram continues to evolve and introduce new features, it’s essential for marketers to stay informed and adapt their strategies accordingly. By leveraging the latest updates in ads, messaging, and carousels, we can elevate our social media presence, drive engagement, and ultimately achieve our marketing objectives. So, embrace change, get creative, and let Instagram’s new features propel your brand to new heights!


  1. How can I stay updated on the latest Instagram updates and features?
  2. Are there any best practices for creating impactful carousel posts on Instagram?
  3. What are some common pitfalls to avoid when running ads on Instagram?
  4. How can I use Instagram messaging to enhance my brand’s customer service?
  5. What metrics should I track to measure the success of my Instagram ad campaigns?


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