How to Use Twitter to Increase Your Reach: Building in Public

As I sit here, reflecting on my journey of building in public, I can’t help but acknowledge the significant role Twitter has played in expanding my reach. Through strategic and consistent utilization of this powerful social media platform, I have witnessed firsthand the extraordinary potential it holds for individuals and businesses alike. In this blog post, I am excited to share my insights and experiences on how to effectively harness the power of Twitter to increase your reach. So grab a cup of coffee, sit back, and join me as I unveil the secrets to successfully building in public through this dynamic and game-changing platform.

How to Use Twitter to Increase Your Reach: Building in Public


In today’s digital age, building a strong online presence is crucial for the success of any business or individual. While there are multiple social media platforms available, Twitter has emerged as a powerful tool for reaching a wider audience and increasing your reach. One effective strategy to leverage Twitter to its full potential is building in public. This article will explore how you can use Twitter to attract and build trust with your target audience by documenting your journey in public.

Building in Public: Gaining Trust and Visibility

Building in public involves sharing your journey, thoughts, and insights openly on social media platforms such as Twitter. By providing transparency and authenticity, you can attract and build trust with your target audience. One reputable source for insights on building in public and entrepreneurship is Arvid Kahl. He has extensively documented his entrepreneurial journey and offers valuable advice for those looking to do the same.

Gaining Visibility and Connecting with Potential Customers

Twitter provides a unique opportunity to gain visibility and connect with potential customers. By consistently sharing updates about your progress, challenges, and achievements, you can establish yourself as an authority in your industry. Engaging with your followers, replying to their comments and messages, shows that you value their input and are willing to listen.

Knowing What to Share on Twitter

While building in public on Twitter can be highly beneficial, it’s important to know what to share to effectively engage with your followers. Share valuable insights, lessons learned, and even failures. Authenticity is key, so it’s important to strike a balance between personal and professional content. By showing vulnerability, you can connect with your audience on a deeper level and build lasting relationships.

Processing Decisions in Public: Adding Value and Authenticity

One powerful aspect of building in public is the ability to process decisions openly. By sharing your decision-making process, you provide value to your audience and involve them in your journey. This not only adds authenticity to your brand but also allows your audience to feel a sense of ownership and connection.

Twitter as a Platform for Audience Growth

Apart from gaining trust and visibility, Twitter can be a useful platform for growing your audience and reaching more people. Here are some strategies to maximize your reach on Twitter:

  1. Engage in conversations: Participate in industry-related discussions and tag relevant influencers or experts to increase your visibility.

  2. Use hashtags: Capitalize on trending hashtags in your industry to increase the visibility of your tweets and reach a wider audience.

  3. Collaborate with others: Engaging with like-minded individuals or businesses can help you expand your network and gain exposure to their followers.

  4. Share diverse content: To keep your audience engaged, share a variety of content such as blog posts, videos, images, and industry news. Diversifying your content will attract a broader range of followers.

  5. Optimize your profile: Craft a compelling bio and use a professional profile picture to make a strong first impression. Ensure your profile is easily searchable by using relevant keywords.


Utilizing Twitter to its full potential through building in public can significantly increase your reach and establish your brand. By sharing your journey, engaging with followers, and showcasing authenticity, you can attract and build trust with your target audience. Remember to consistently provide value, focus on building relationships, and diversify your content to maximize the impact of your presence on Twitter.

FAQs After The Conclusion

  1. How can I attract and build trust with my target audience through building in public?
  2. Who is Arvid Kahl and why is he considered a reputable source for insights on building in public?
  3. What are some effective strategies to gain visibility and connect with potential customers on Twitter?
  4. How can I determine what to share on Twitter to engage with my followers effectively?
  5. Why is processing decisions in public beneficial for my brand’s authenticity and value?


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.