How to Use Social Media to Market Your Real Estate Business

If you’re looking to increase your sales online, you should consider using real estate social media marketing. But be warned: it takes time to establish a strong foundation in this area. If used correctly, it can be the greatest after-hours sales funnel. Hiring a social media specialist is a good idea, as they can manage your social media accounts.

Table of Contents

Building a brand

Developing a brand on social media is a key part of real estate marketing. You should focus on sharing content that is relevant to your audience, such as information on your area, cool sites or entertaining information. For example, if you’re a Houston real estate agent, you could share pictures of food from your favorite restaurant. You could also share photos of landmarks in your area. This is an easy way to build a brand and attract more people.

Once you have decided to use social media to market your real estate business, it’s important to decide on which platform is best for your business. Not all platforms will be a good fit, so don’t spread yourself too thin. Experiment and test different platforms to determine which ones work best for you. Facebook and Instagram are two popular social media platforms for real estate agents.

Facebook business pages are a great place to start building your online reputation. This is a good way to promote your business and showcase testimonials from your previous clients. Facebook also offers a unique way to target your audience. You can also create different kinds of ads for different types of real estate.

When it comes to social media marketing, it’s important to respond to comments and queries. Responding quickly shows your audience that you are listening and are interested in what they have to say.

Defining goals

Real estate social media marketing requires specific goals for your business. For example, you might want to increase leads by creating a Facebook page and running ads. You could also target specific demographics or use the social media platforms to promote upcoming open houses. Whatever your goals, it’s important to define them carefully.

The best way to gauge the success of your real estate social media marketing campaign is to set KPIs (key performance indicators) and measure progress. By defining your goals, you can decide how to spend your time effectively and generate ROI (return on investment). To make the most of your real estate social media marketing, you need to make sure that you’re creating content that is interesting and useful to your audience. Using hashtags will make it easier for other people to find your posts, which will result in new likes and followers.

In addition to setting clear goals for yourself, you should also consider your skill level and the level of experience of your team. If you are a newbie, you may not be aware of the opportunities available in the industry. It’s a good idea to consult with a real estate coach if you’re unsure of your abilities. He or she will be able to set specific goals and help you achieve them.

Aside from setting goals for each of the social media sites, you should also make sure that you’re posting relevant content. For instance, Facebook favors posts with higher engagement. Instagram, on the other hand, has more than one billion active users. In terms of content, you should share interesting snippets of information and walkthroughs of celebrity homes.

Creating a strategy

Social media is an integral part of a real estate marketing plan, and a strategy is the key to success. The best strategy involves setting measurable goals, and working backwards from those goals. This helps you create a plan based on your social media marketing efforts and the return you expect.

One of the best social media marketing strategies for real estate agents involves a Facebook page. The social network is widely used and has over 244 million users in the US and Canada. Creating and maintaining a page on Facebook will allow you to tell your story and interact with other users. This platform is especially popular on mobile devices.

Another method of social media marketing is creating real estate videos. Real estate videos can highlight the features of a property. Videos that show off the interior of the home are great for this. Make sure to test different videos on different platforms and see which ones are the most popular. You can also use Instagram Stories to show an inside look of a property. You can also make a live video on Facebook to host an open house. Snapchat Stories are another effective option for allowing people to interact with you in real time.

Using hashtags is another great strategy for social media marketing in real estate. Using hashtags correctly can increase your posts’ visibility by 20 to 200 percent. Keep an eye out for popular real estate posts in your area, and try different hashtags on your posts to find the ones that work best for you. Another great way to get your clients to view your real estate listings is to share over 100 downloadable graphics with them.

Using Facebook ads

Using Facebook ads for real estate social media advertising allows you to reach a specific audience. Facebook ads can be created using a specific geolocation and geographic radius. These types of ads can help you capture more sales and leads. However, they have some limitations. Facebook ads are limited in size and have limited text.

Facebook allows you to target audiences based on their interests and demographics. For example, you can target people in the neighborhood who have similar interests. You can also create custom audiences by targeting people based on their age or gender. Make sure that you generate content that will appeal to the demographics of your audience. For example, if you’re marketing to a demographic of women in their 30s and 40s, you should create content that is relevant to their interests.

Another option for targeting Facebook ads is Lead Ads, which allow you to capture buyer leads within Facebook. The great thing about Lead Ads is that you can easily grow your seller list without sending people off Facebook. Unlike other ads that require you to link to a website, these ads don’t require a landing page.

Using Facebook Live for real estate social media marketing can help you build brand awareness by making your listing feel more authentic. A live video tour also helps to increase brand trust. Pictures can be too edited, but live video ads let viewers see the home as it looks in real life.

Using Instagram

Using Instagram for real estate social media marketing involves using it to share photographs, videos, and other media that support real estate. The app has several visual features such as Instagram Reels, IGVTs, live videos, and stories. You can use these to promote an open house or new listing. These videos and images can reach thousands of followers.

Another advantage of Instagram for real estate social media marketing is that you don’t have to spend a lot of money on ads or leads. You can use this to grow your business for free, which gives you a competitive advantage over other agents in your area. However, you’ll have to invest some money to create content that stands out. Investing in better equipment is one way to achieve that.

Another benefit of Instagram is that it’s possible to schedule ads. You can set specific times and dates for your ads to run. The ad copy can be short, direct, and include key information. It’s important to have a clear goal in mind when using Instagram for real estate social media marketing.

Using Instagram for real estate social media marketing is important for realtors who want to increase their exposure. Since 80% of Instagram users follow at least one business page, you’ll be able to gain more followers. Moreover, it’s a good idea to use a variety of content on your account. For instance, you can post celebrity home tours, real estate tips, or interesting snippets of information.

Using Pinterest

If you’re looking to use Pinterest to market your real estate business, there are a few things you need to know before you dive in. First of all, Pinterest is a visual platform, so you’ll want to create images that people are interested in viewing. This means you should avoid using stock photos and only pin images that are relevant to your industry.

Next, make sure you understand your audience. Pinterest analytics can help you understand the demographics of your audience, so you can tailor your marketing efforts. Also, you should be sure to list the location of your business and what niche you specialize in. Also, don’t forget to add a few keywords after your business name to help with search engine optimization.