In order to make the most of your social media content, you need to strategize and plan your event posts in advance. The goal is to post often enough to create buzz, but not overwhelm your account. Start putting up content four weeks before your event, and then increase the volume of your posts to four per week just before the event.
Create a content calendar
If you plan on using your social media accounts to promote an event, then you should create a content calendar. It should include the types of posts you want to post to your accounts, the platforms you want to use, and the specific emails you want to send your customers. Creating a content calendar will help you plan your posts and save you from wasting time creating content each day. However, you must remember that a content calendar will not replace creativity and promotional strategies.
Before creating a content calendar, you should define your goals. Pushing out content without a clear purpose will only result in wasted resources. Once you know what you want from the content on your calendar, you can decide which template will work best for you. For instance, a basic spreadsheet can work, but it’s best to use a tool that has filters, task prioritization, and multiple views so you can track each piece of content effectively.
Content calendars can help you prioritize the content that will help your business succeed. They help you identify relevant events and sort out trending content. A calendar also helps you spot gaps in your content strategy. It will help you create new content for different platforms, including social media, which can help you reach a larger audience.
Another benefit of a content calendar is that you’ll be able to keep track of the content you’re producing and when to post it. A content calendar is also useful in identifying opportunities for collaboration. When you create a calendar, you can identify new content ideas from company happenings and respond to them effectively. This will help you produce better content, increase engagement, and get a better return on your marketing investments.
SMART goal-setting framework
SMART goal-setting is an important part of event planning. It helps you set realistic objectives by defining specific actions and deadlines. By doing so, you can easily monitor progress and avoid missing milestones. When you write down your goals, remember to include the steps you’ll take to achieve them, who will be involved, and why you want to accomplish them.
While it’s a good idea to stretch yourself, you don’t want to set lofty goals that are too difficult. Too high a goal may cause you to give up and never reach it. Instead, set SMART goals that are easy to achieve and realistic to achieve.
To make sure you’re setting SMART goals for events, use a template or checklist. You’ll be able to track your progress and know when to stop. For example, if you set a goal to increase the number of mobile app users, you’ll want to track how many new users signed up as a result of your marketing efforts. You may want to consider advertising on multiple platforms to reach more people.
Using the SMART goal-setting framework is a great way to help you achieve your goals. The SMART framework makes it simple to remember what to do and how to measure your progress. Using this framework, you’ll be more likely to achieve your goals. Even if you’ve never set any goals before, you’ll be more likely to achieve them when you use this framework.
SMART goal-setting is crucial for event planners. Using this framework will help you identify how to measure your event ROI, and make sure your goals are realistic and attainable. Even if you’re an organized person, you may find it hard to stay on track. In case of any trouble, seek assistance. A professional who understands your event goals will be of great help.
Create multimedia assets
One of the most important parts of creating an event website is to create multimedia assets. This content is a great way to engage potential attendees, sell tickets, and promote your programme. You can use social media posts, regular blog posts, and other promotional tools to create and share event content. Creating fresh content regularly is important to build your website’s SEO, increase attendee engagement, and build a social following. You can also use visuals, testimonials, and competition mechanics to increase your content’s reach.
Create contests and giveaways
When you create contests and giveaways for event posts, you need to consider local legal regulations. You should also clearly indicate the rules of the contest and the time frame for entries. It is also helpful to indicate the cash value of the prize. People will be more enticed to enter a contest if they believe that the prize is valuable. A clear contest structure can help you run more contests and giveaways and keep customers interested.
You can also use social media tools to automate your contests and giveaways. These tools can help you schedule posts and publish them on various social media channels. This can save you time and money while taking the headache out of social media management. Moreover, contests often generate a lot of comments. As such, you can’t be online all the time to monitor comments on your posts. Using a contest management tool can help you manage contests with less stress.
When you create contests and giveaways for event posts, make sure to offer relevant prizes that target your ideal audience. For example, if your contest is about healthy living, you should offer a six-month GoodLife fitness membership or a $200 Running Room gift card as a prize. If you can’t think of anything that would be more relevant to your audience, try offering something that would address their pain points.
Don’t forget to post a caption with instructions for participants. This helps get people talking about your giveaway. The caption should include a short description, as well as the hashtag #giveaway.
Reach out to attendees
The first step in following up after an event is to send an individual thank you message. You can do this in a number of ways, including sending a link to your online photo gallery, sending a video, or using the hashtag #ICYMI. Make sure that your thank you message is not generic; instead, bundle it with other information that attendees will find valuable. You should also consider sending individual thank you cards to performers and speakers. This is a nice touch that will leave a lasting impression, and will likely be remembered more than a generic thank you email.
Your email should include a recap of the event content, a link to the event’s post-event materials, and a clear CTA. The CTA should be easy to find and inspire attendees to take action. You want them to be motivated and inspired by your email, but also avoid making a decision that may delay their participation.
Posting relevant content after an event can increase engagement. Share photographs, videos, and audio recordings from the event. Also, respond to attendees’ comments. Another great way to engage attendees is to hold competitions. You can give prizes for the best photo, or award a gift card for the most likes. Using a hashtag on social media is also a great way to engage attendees.
If you’re a new event organiser, you may wish to use social media to reach out to attendees. For example, you can use Twitter and Facebook to promote your event. You can also use social media to interact with attendees and thank speakers. When you post pictures or videos, be sure to tag people. Also, be sure to listen out for mentions about your event using the hashtag #eventname.
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