Free and Paid Tools to Analyze Social Media

There are a number of free and paid tools that will help you analyze social media. For example, you can use Facebook’s analytics to determine the best days, times, and types of posts to make. Then you can use this information to tweak your posts to improve engagement. This will ensure that your social media marketing campaigns are as effective as possible.


The Iconosquare social media analytics platform focuses on the analytics of social media, specifically Facebook and Instagram. The tool lets users see detailed stats about the performance of a brand’s posts. They can also select a specific date range to see the facts and details about posts over that time. In addition, they have a section devoted to content, allowing users to compare the stats of different posts.

The platform also allows you to schedule your posts, which will help you optimize your Instagram and Facebook posts. This tool offers an affordable and effective social media analytics solution for marketers of all sizes. It offers a free trial and four paid plans, with the pro plan being the most suitable for businesses and marketers. The tool fills a void left by Instagram analytics by giving users access to key metrics. Users have also found it useful for discovering influential users, hashtag discovery, and understanding when to post content.

Iconosquare also has a section devoted to managing all your social media profiles. You can manage all of your Facebook, Twitter, and Instagram accounts from one central location. It also allows you to schedule posts to go live in the future. This is a great feature for consistency and can help streamline your team’s workflow. You can even approve and comment on posts, without having to manually update every profile.

Another useful feature of Iconosquare is that it allows you to export the data into a spreadsheet. You can also receive personalized reports, which allow you to understand how your account is performing. The starter plan has only a few reports, but it gives enough information to make you a better marketer. In addition to providing detailed information, Iconosquare also offers an Instagram audit, which provides 20+ metrics about your posts and provides tips on improving your audience’s engagement.

Sprout Social

Sprout Social offers a complete suite of social media analytics, including metrics for engagement, impressions, hashtags, follower growth, and more. It also offers reports and benchmarks against competitors, so you can make data-driven decisions about your social media strategy. For example, it helps you determine the impact of your paid advertising efforts, track trending topics, and monitor influencers and competitors.

Sprout Social also offers a competitor comparison that will help you determine which aspects of your social media strategy need improvement. It will also help you identify trending topics and allow you to revise your content calendar based on these trends. You can choose from three plans to best fit your social media marketing needs.

Sprout Social has a simple, user-friendly interface. Its intuitive Compose box allows for easy content planning. There are options for manual scheduling or automated queueing, and you can save drafts of posts to use later. You can even schedule posts for multiple networks. The mobile apps allow you to easily schedule posts while on the go.

Sprout Social also offers an industry analysis tool that helps you find influencers and thought leaders in your industry. The tool also analyzes sentiments, shares of voice, and other metrics. Its social listening features let you find relevant conversations and actionable insights in real time. You can use Sprout to listen to conversations, identify trends, and find opportunities to improve your brand’s reputation and customer experience.

Although it does not have as many features as other tools, Sprout Social is a simple and effective social media management tool. With a customizable dashboard and customizable reports, Sprout Social can improve responsiveness to customer needs. The program has a number of paid plans, including the Pro plan and the Professional plan. The pricing is $25 per profile, but you can also pay for the services on a monthly basis.


Sendible is a social media analytics tool that makes it easy to monitor, track and measure social media for any business. The tool lets you monitor your competitors and brand mentions, track key industry terms, discover influencers, and respond to comments and direct messages. It even lets you create custom reports.

Sendible works with almost all major social media networks. In addition to Facebook and Twitter, it supports LinkedIn and Instagram business profiles. It also supports Google My Business and Pinterest. However, it takes a different approach with each network. It counts every interaction with a network as a different “service,” rather than a single interaction.

Sendible’s interface is simple but confusing. The setup process was complex, requiring users to connect their accounts. It also included a quick video tutorial to get started, but it was left to users to figure out how to use the service. By contrast, Agorapulse has a user-friendly interface and a streamlined onboarding process.

If you plan to use Sendible for your business, you can purchase the Starter, Traction, and Growth plans. Both plans allow you to analyze up to 12 social media accounts. Sendible also offers a white-label option that allows you to white-label their social media analytics tools. The price for the Starter plan is $19 per month for up to eight social media profiles, while the Traction plan starts at $24 per month for up to twelve accounts. Both of these plans have a free trial.

Another feature of Sendible is the ability to create customized reports. Sendible users can add a logo, description, and a few other settings to their reports. They can also opt to have their reports emailed to them directly. Sendible also has a feature wherein you can manually add and save content to your content library.


MavSocial is an analytics tool that tracks social media conversations and helps you understand what’s working. With a single, easy-to-use interface, it helps you monitor everything from mentions and “likes” to direct messages and notifications. It also tracks the performance of individual social media teams, such as the number of inbound and outbound interactions and response times. By analyzing this data, you can plan social media campaigns and schedule posts.

This social media management tool is an enterprise-level tool that helps businesses optimize their presence across various social media channels. It has features that can help your business track social media performance and measure return on investment (ROI). Features include analytics, content creation, and a team management system. A basic plan costs $19 a month. However, it’s only suitable for solopreneurs or small businesses, so it may not be ideal for a larger organization.

MavSocial is a complete social media management and advertising solution that helps businesses monitor and manage their Facebook, Twitter, Instagram, and LinkedIn accounts. It also allows businesses to manage and organize their teams, manage content, and track keywords. It provides downloadable reports and enables users to collaborate with other team members.

Another great feature of this tool is its centralized dashboard for managing social media visual content. It allows you to easily schedule and automate posts. Moreover, it allows you to engage with your audience directly. It provides a centralized social inbox that displays all comments, replies, likes, and retweets in one place. All these metrics will allow you to monitor the overall performance of your social media strategy.

Social media analytics are a crucial part of any social media marketing campaign. They allow marketers to understand their audience and make data-driven decisions. It also helps them create more effective campaigns. By analyzing social media data, marketers can better understand their audience, their interactions with competitors, and their behaviors.


Keyhole is an analysis tool for social media that provides a user-friendly dashboard. The dashboard lets you view key metrics for your brand and track how many impressions and users your posts are receiving. It also offers insights into the sentiment of users and competitor brands through sentiment analysis. It also allows you to customize branding and analytics reports. You can use Keyhole to monitor your brand’s performance across the various social media platforms, from Facebook and Instagram to Twitter and YouTube.

You can create trackers with hashtags or keywords and use them to monitor the engagement strategy you’ve implemented. The tool collects posts that relate to these keywords. You can also set a limit on how much data each tracker can collect. The data limit for trackers varies depending on the plan you choose.

Keyhole’s dashboard displays real-time and historical social media data in easy-to-read graphs. It also simplifies reporting and strategizing. The tool tracks #hashtags, @accounts, URLs, and other social media data. This enables you to analyze the impact of your social media campaigns in real-time. This data can be used to improve your marketing campaigns.

You can also use the Keyhole API to create custom reports. It allows you to access data in a variety of ways, based on your business goals. For example, you can build a custom report to analyze the performance of your team or use it to improve your products or services. In addition to custom reporting, you can also use Keyhole’s API to access social media data and integrate it into your business tools.


  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation. Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.