Demographics of Social Media Platforms

When it comes to social media, there are many different platforms to choose from. Here is a breakdown of the demographics of each platform. This is important because you want to be sure to reach the right audience. While there are many different social media sites, each has a different user base. In this article, we’ll cover Twitter, Facebook, LinkedIn, and Instagram.


For a successful marketing strategy, it’s important to understand the demographics of Instagram users. Over 70 million people access the social media platform every month. Nine in 10 of those people follow a business account. In general, Instagram users are women (57%), followed by men (43%). The hottest age groups for Instagram users are the 25-34 and 18-24 age groups. Although men are slightly outnumbered by women in these age groups, younger Instagram users open their accounts and tap product tags more often than older ones.

The majority of Instagram users are young adults. In fact, nearly three-fourths of all users are between 18 and 34 years old. This gives Instagram advertisers a more even playing field for advertising. As a result, this age group is a good choice for businesses looking to target a younger audience.

The demographics of Instagram users vary by country. For example, in India, more men than women use the social network. However, more than half of Indian women do not use mobile internet. Instagram is also popular in Singapore, where more than half of the population uses the app. Singapore is home to more than three million Instagram users, with most of those users being aged 20 to 34.


Snapchat demographics reveal that the app is becoming increasingly popular among young people. As of Q4 2018, more than 47 million users were active on the app. Moreover, it is estimated that by 2021, there will be 5 billion snaps uploaded to the app every day. Last year, the app was used by 3.5 billion people. According to data, nine out of 10 Snapchatters send selfies and 15% use the app to share pictures of their private parts.

Snapchat users come from all walks of life. Those under 30 years of age make up a majority of the audience. Those in the middle and upper income brackets are the least likely to use the app. However, those with a college education or above are the most likely to use the app. They also tend to be more active when it comes to interacting with friends and content that reflects their interests and hobbies.

While Snapchat has not disclosed much information about its users, there are some indications of their demographics. Those aged 13 to 24 are the majority of Snapchat users, and the average income is just under $50,000. These figures are comparable to other popular social networks. However, one surprising demographic about the Snapchat user base is its gender skew.


LinkedIn demographics provide a number of insights into who is using the network. The majority of LinkedIn users are over the age of 35, making up more than half of the network. This is an age group that is highly educated and experienced. This demographic also has high purchasing power, and is the perfect target market for businesses.

According to LinkedIn’s data, 77% of all users are located outside of the U.S. A majority of those people are female; only about half of US users are male. Four in ten million people who use LinkedIn are millionaires. About one in four LinkedIn users are C-level executives and senior-level executives. About 49 million people search for jobs on LinkedIn each week, and six people are hired every minute. 57% of LinkedIn users use their mobile devices to access the site. Nearly a third of LinkedIn users are employed, and employees are the most engaged users. Employees are 14x more likely to share an employer’s content.

LinkedIn’s demographics also help marketers find the right audience for their content. These statistics include age, gender, location, and income. Knowing your audience’s demographics can help you target your ads and boost your social impact.


YouTube is a popular online video website with a wide range of demographics. Most of its users are young adults, but even the youngest kids love to visit the site. According to YouTube demographics, 89% of parents say that their children use YouTube. Of this group, 81% are parents of three-year-olds. Another notable statistic: 37% of millennials watch YouTube videos daily.

YouTube has a global user base of 122 million active users. Each day, one billion hours of content are viewed on the platform. In the US, 62% of YouTube visitors access the site daily. New videos are uploaded into the site on an average of 500 hours every minute. The average visitor spends 14 minutes and 21 seconds on the site.

In addition to audience numbers, YouTube also provides statistics about subscribers and non-subscribers. This information is useful when creating new content. YouTube Demographics are available in YouTube Creator studio, which can help content creators generate new content ideas.

Instagram Shops

If you’re looking for demographics for Instagram Shops, you’ll be pleased to know that the majority of users are between 16 and 34 years old. However, there is a downward trend as users get older. In fact, Instagram is now the most popular social media app for 16 to 24 year olds, beating TikTok. In addition, 87% of Gen Z’ers and 72% of millennials say that they shop on Instagram for holiday gifts.

The top categories on Instagram are Fashion, Furniture & Appliances, and Food & Personal Care. Fashion is a highly popular category and accounts for 92% of all top online shops. These businesses have hundreds of thousands of potential followers, allowing them to gain relevant leads and close sales. Although the Instagram Shops feature is relatively new, it is already proving to be extremely beneficial to online merchants.

One of the best ways to increase tap-through on your Instagram Shop is to use product tagging. This feature allows you to showcase products in posts, stories, and other media. When users tap on a product, they can see more details about it and purchase it.


When it comes to referral traffic, Pinterest is one of the most popular websites on the internet. But while the site has traditionally been dominated by women, Pinterest’s demographics show that males are making gains as well. As of 2015, male Pinterest users have grown by 50% year over year. In fact, 40% of all new signups on Pinterest were men. However, this growth has come at a high price, as women now make up half of the entire site’s user base.

The demographics for Pinterest are quite different for each country. In the US, over half of the user base lives outside the country, and this percentage has grown to more than two-thirds. However, the data is still useful for determining the target audience for your marketing campaign. As a result, it’s important to keep these numbers in mind when developing your marketing strategy.

Those who are active on Pinterest spend an average of 14.2 minutes a day on the site. On the weekends, the average number of pins is the lowest, with only 7% of all pins appearing on weekends. This makes Saturday and Sunday the best days to post content. Also, a large number of Pinners use Pinterest to keep in touch with friends and make shopping decisions.

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.