Building an Internal Facebook Ads Team: A Key Strategy to Scale Your Business

As an experienced digital marketer, I have discovered that building an internal Facebook Ads team can be a game-changer when it comes to scaling your business. With my own firsthand experience and success in implementing this strategy, I am excited to share with you the benefits and insights that come with developing your very own in-house team of Facebook Ads experts. Join me as I delve into the essential elements of building an internal Facebook Ads team and how it can catapult your business growth to new heights.

Building an Internal Facebook Ads Team: A Key Strategy to Scale Your Business

In today’s digital age, paid acquisition plays a pivotal role in scaling a business. With the increasing popularity of Facebook and Instagram ads, it is essential for entrepreneurs to build a competent team that can effectively manage these platforms. In this article, I will discuss the importance of creating an internal Facebook Ads team and the key roles within it. Additionally, I will provide resources and expert advice from industry leaders like Nick Shackelford and Michael Stelzner, who can guide you on your journey to successfully scaling your business through Facebook and Instagram ads.

Why Building an Internal Facebook Ads Team is Crucial:

  1. Increased Efficiency and Expertise:

    • An in-house team allows for better coordination and efficiency in managing ads. The team can work closely with other departments to align marketing strategies.
    • Having dedicated experts on board ensures that you have people well-versed in the intricacies of Facebook and Instagram ads, reducing the chances of costly mistakes.
  2. Better Control and Customization:

    • An internal team empowers you to have complete control over your ad campaigns, right from the targeting options to the creative assets.
    • Your team can tailor the ads to match your brand’s tone, voice, and specific target audience, allowing for better customization and engagement.
  3. Cost Optimization:

    • Outsourcing your ad management can quickly become expensive. Building an internal team allows you to have better control over your budget and optimize costs in the long run.
    • By investing in developing your team’s expertise, you can reduce the need for continuous outsourcing, leading to substantial savings.

Key Roles within an Internal Facebook Ads Team:

  1. Multimedia Editor:

    • The multimedia editor plays a crucial role in creating engaging and visually appealing ad content.
    • They work with graphic designers, videographers, and copywriters to develop assets that catch the audience’s attention and convey your brand’s message effectively.
  2. Senior Media Buyer:

    • The senior media buyer is responsible for managing the budget, analyzing campaign performance, and optimizing ad spend.
    • With their experience and knowledge, they can identify trends, make data-driven decisions, and maximize the return on investment.
  3. Creative Strategist:

    • The creative strategist focuses on brainstorming and implementing innovative campaign ideas.
    • They work closely with the multimedia editor and copywriters to ensure that the ads align with your brand’s identity and effectively convey the desired message.

Resources for Building and Scaling Your Facebook Ads Team:

  1. Nick Shackelford:

    • Nick Shackelford, a renowned expert in Facebook and Instagram ads, offers valuable resources on his website and podcast.
    • His insights and strategies can help you navigate the ever-changing landscape of social media advertising and optimize your campaign performance.
  2. Michael Stelzner:

    • Michael Stelzner, the founder of Social Media Examiner, is a thought leader in the industry.
    • You can connect with him on Instagram to gain valuable insights and learn from his vast experience.


Building an internal Facebook Ads team is a vital strategy for scaling your business. By having a dedicated team in place, you can optimize costs, increase efficiency, and better tailor your ad campaigns to your brand’s voice and target audience. Utilize the expertise of professionals like Nick Shackelford and Michael Stelzner to stay updated with industry trends and make informed decisions. With a competent team and continuous learning, you can achieve remarkable success in scaling your business through Facebook and Instagram ads.


Q1. How do I start building an internal Facebook Ads team?
Q2. What are the advantages of having an in-house team compared to outsourcing ad management?
Q3. What skills should I look for while hiring a multimedia editor for my Facebook Ads team?
Q4. How can a senior media buyer help optimize my ad spend?
Q5. Where can I find resources on Facebook and Instagram ads management?


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.