How To Sell On Pinterest: A Guide For Brands To Increase Conversions

What began as a resource for discovering new recipes and do-it-yourself projects has evolved into a significant shopping search engine. In actuality, 40% of individuals worldwide regularly use Pinterest to sell and purchase.

And with 420 million active users on Pinterest each month, there are a lot of people who utilize this one platform only for shopping.

This makes it even more vital for your brand to maximize this channel and, most importantly, figure out how to make sales on Pinterest.

Reasons For Using Pinterest To Sell

We’ve previously spoken about how 40% of consumers use it only to research items and make buy plans, but that’s not all you need to know.

Nearly half of all the users only use the website to make purchases. If you want to raise your conversion rate, this represents around 230 million potential new clients who might buy your items.

Get your goods to your target market, then wait for the money to start pouring in, isn’t that how you find your target market?

Naturally, it’s not quite that simple. In fact, the procedures you must take before beginning to sell on that platform are covered in the next section.

To Sell on Pinterest, Your Business or Product Must Be Prepared

We know you’re eager to leverage all those users on your platform and increase your conversion rate. But before you do anything, have a look at these quick suggestions to assist you in getting your brand ready for sale.

Market Segment

It’s essential to have a thorough grasp of a social media site’s demographics before beginning a new campaign. By developing a client profile, you can be sure that you are using the platform to target the appropriate demographic.

This will contain details about your target client’s lifestyle, ideal income, and employment needs.

You cannot sell your product on Pinterest if you neglect this step.

Create a Business Account First

A personal Pinterest account is considerably different from a corporate account. You have access to additional services like analytics, advertisements, and other components required for selling on Pinterest.

If you have a personal profile for your account, don’t panic. By entering into your current account and converting it, you may quickly switch to a business account.

If not, open a fresh Pinterest business account right away. Just visit Pinterest, register there, and take pleasure in the increasing conversion rate.

Activate the Account

Each of your company’s social media sites, including your Pinterest profile, needs to be easy for customers and followers to recognize.

Make sure your bio is optimized, your profile photo is a high-resolution logo or a self-portrait, and your contact information is current, and more in order to brand your profile.

Set up your own account so you may improve your aim as well, don’t forget to do so. Your objective on Pinterest is undoubtedly to sell your goods, so we advise selecting the conversion or conversion rate optimization option.

Attach Your Website

Linking and validating your company website is a necessary step. This is the only method through which you can increase your conversion rate because this is how your potential clients will find your website.

It’s easy to add your website using your profile settings, but you must then claim it. Add a meta tag or a piece of code to your website to do this.

Make sure it’s your primary website where sales are made as you can only validate and claim one website for each company account, otherwise, you won’t be allowed to set up a store and link items.

How to Use Pinterest to Sell

Let’s move on to the main thing. We have some great advice for using Pinterest as a sales channel and effectively generating new money.

Sounds nice, yes?

Make Creatives that Are Striking and Eye-Catching.

Pinterest is a platform with pictures. Before we get into the many post kinds that might boost sales and conversions, you need to make sure that your content is aesthetically appealing and encourages readers to click.

To do this, you must have:

  • high-caliber images
  • gorgeously crafted graphics
  • properly sized images
  • matching graphics for your brand

Using professional photos of your product in use, like all of these furniture firms did with coffee tables, is a terrific way to stand out from the competition.

branded visual posts

You may also make stunning, branded visual posts that lure users in and persuade them to save, click on, and buy the product you’re marketing.

Or you may combine the two, producing a graphic or text overlay next to a professional photograph that includes both a description of the product and a picture of it.

Never lose sight of the fact that you want to increase conversion rates while attempting to sell your goods on Pinterest. You must, thus, ensure that it is of the highest caliber.

Search Engine Optimization

Because Pinterest is a visual search engine, it has its own SEO guidelines and algorithms.

You don’t have to take into account an outsourced link-building service, or other agencies. All you have to do is follow the SEO algorithms of Pinterest.

Focus on industry keywords and carefully include them in the names and descriptions of your posts as well as the titles and descriptions of your in-boards.

This will guarantee that your SEO will be successful.

Make sure that your keywords are being used correctly and naturally. Your Pinterest content will have a wider audience as a result, boosting the chance that someone will make a purchase.

Use Rich Pins

A rich pin will pull additional facts and data from your website to display alongside the regular ones.

Users may get this data within Pinterest itself by pulling in the price and product descriptions. They will even be able to click a blue ‘shopbutton on a mobile device to go directly to your product and complete the purchase.

These pages will even inform you of the product’s availability if the retailer provides this information.

Promote Your Content

Instead of relying just on your Pinterest SEO, you should try to promote your content to the top. Invest resources in cutting-edge material.

These may be anything that can significantly increase your conversion rates, such as a lead magnet, a blog post, or a physical product.

Unique Content

Promoting products can help generate more sales because they essentially direct the customer to your website.

Customers can clearly see which company is proffering pins in this manner, allowing them to anticipate whose website they will be sent to.

You can choose to focus on interest, age, and orientation when posting advanced posts. For an unusual advancement, you may create entire tasks or quick adverts. At this stage, you must optimize your postings for conversion rate raising.

Publish Catalogs

If you have products to promote, which is likely the case if you’re a brand or business, inventories are a great Pinterest business account feature to use.

You should have the ability to upload the document to the platform as long as you have a database of all of your goods and their characteristics.

Any item you add to your website that is supported by the information source will create item content as a result, which you can subsequently utilize to promote purchases.

Rich pins will be required if it turns out that you lack the necessary information source to create catalogs because they are the best approach to selling your products on Pinterest.

Try SocialPilot’s scheduling and publishing tool to schedule and directly publish your posts on social media. This will save you time and money.

scheduling and publishing tool

Posts on Shop the Look

Shop the Look contents are a fantastic way to link to several products at once in a single article.

Everything that may be purchased in the image, whether it be an outfit or a home-style post, it is displayed as a white dot that customers can tap to learn more about.

monetize your Pinterest

Well, it definitely seems to be a great method to monetize your Pinterest account, wouldn’t you agree?

Another way to promote your products is by adding images of your models wearing anything from your most current collection or of a space filled with your home furniture.

When your article or a post is linked to your secure site, you can tag as many products as you like because the cycle for shopping the look content is manual.

summer favas

Share User-Generated Material

Real-life examples of famous influencers and celebrities using your product can be leveraged to promote the product. It proves advantageous in increasing conversion rates.

You may really integrate user-generated material in your shop’s look posts or highlight these images to attract customers’ attention.

Social proof is crucial, so on the odd chance that a customer sees someone they follow wearing your products, they’ll be far more likely to buy.

Market the Content

It’s fantastic to share blog posts on Pinterest that are geared toward transformation, like instructions, groupings of objects, or activities.

These are fantastic pieces of material to keep and advance on the website that will cause clicks, and changes, and undoubtedly it is a terrific approach to sell on Pinterest too, provided you put up your content effectively.


Selling on Pinterest is not a simple endeavor, as you can see. You must consider a number of factors if you want to increase your conversion rate.

But trust us, it will be worthwhile.

The post How To Sell On Pinterest: A Guide For Brands To Increase Conversions appeared first on SocialPilot.

By: Adam Kiss
Title: How To Sell On Pinterest: A Guide For Brands To Increase Conversions
Sourced From:
Published Date: Tue, 06 Sep 2022 07:07:26 +0000

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.