Four content marketing ideas you can use to attract more clients

by Jonathan Russell

Content marketing is a powerful tool. While this marketing technique may have been underutilized by mortgage brokers in the past, that’s no longer the case. But what is content marketing? Which different forms does it take and how can it help you grow your business? Here is everything you need to know.

What is content marketing?

For mortgage brokers, a robust content marketing strategy is becoming more and more crucial—especially in today’s digital world. Original content that is compelling and consistent is more important than ever for building on your client base.

Put simply, content marketing is a marketing technique for creating and distributing relevant and valuable content to draw and retain a clearly defined audience. The word valuable in that sentence differentiates it from more general or classic marketing. This also means that potential consumers actually want to consume the content instead of avoiding it. Five common examples of content marketing are infographics, webpages, podcasts, videos, and books.

By: Jonathan Russell
Title: Four content marketing ideas you can use to attract more clients
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Published Date: 09/26/22

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.