by Storylab.ai
Since you’re reading this, you probably already understand the importance of content and know what it can do for your business.
But the trick with content marketing (and something eager entrepreneurs often overlook) is that you can’t just create any old content and hope it works out. You’ll need a comprehensive content marketing plan that will ensure your efforts can bring the results you’re after. Armed with a solid content marketing strategy, you can establish your brand as an industry authority, widen your reach, and inspire action.
With that in mind, we’ve rounded up some of our best content marketing advice. Read on to learn about eight advanced tactics that you can use to successfully level up your content marketing game.
1. Get Hyper-Niche with Known Customer Pain Points
Diving deep into what truly matters to your customers is how you position yourself as a trustworthy brand that can actually make a difference in its customers’ lives.
Addressing your customers’ paint points with great detail is how you achieve that level of brand authority. People need to trust that you’re an expert even in the most nuanced aspects of your niche.
In order to accomplish this through content, there are a few important points that you’ll want to focus on:
Get to know your audience
First, you need to do some thorough research on specific pain points that your customers struggle with. You’ll discover that they are constantly seeking solutions to complex problems. This is your chance to learn what you can address in your content to make it relevant and useful.
Connect your customers to your product
A big part of your content should focus on explaining why your product aligns with your customers’ pain points. You want to present real, solid reasons to draw them in.
Don’t hold back on detail
Even when you’re elaborating on a hyper-niche topic, your content needs to be extensive and answer all of your readers’ questions. You don’t want to create the impression that you’re just creating content for the sake of it.
Bring real research
Back up your claims with verified data. Whenever you can, provide sources and stats. The link between pain point and product must be very well justified.
KURU Footwear is an excellent example of how to do this right. They have several content pieces that align their products with incredibly
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By: Storylab.ai
Title: 8 Tactics to Successfully Level Up Your Content Marketing Game
Sourced From: storylab.ai/tactics-level-up-content-marketing-game/
Published Date: 10/20/22
