Which Free Email Marketing Service is Right For You?

There are a variety of free email marketing services on the market. These services all have a different set of benefits and features, but most can help you to reach a broader audience. You may be wondering which one is right for you. In this article we will cover some of the most popular options.


MailerLite is an email marketing service with several features, such as email automation, A/B testing, lead capturing, and more. It is a fairly new email marketing tool. The team behind it began as a web design agency. But in 2010, they switched to email marketing. Since then, they have grown to 90 employees.

The interface of MailerLite is uncluttered and simple. The dashboard is organized in five menus. Each section is logically linked, so you can easily navigate through it.

The interface lets you create automated emails, pop-ups, and landing pages. You can also customize pre-built blocks to fit your needs. For example, you can add custom fields, images, and social media links.

The MailerLite reporting dashboard is very easy to use. You can track subscribers’ activity and conversions. Additionally, you can export data. And, you can set triggers and alternating parameter rules.

Another feature of MailerLite is its tagging system. This allows you to tag and add subscribers to your lists. By doing so, you can improve your deliverability rates.

In addition to email marketing, you can use MailerLite to connect with customers via Twitter, Facebook, Instagram, and Pinterest. Additionally, it allows you to add pop-ups and offers for your visitors.

The free plan offers all of the above, plus advanced segmentation. However, you can upgrade to the $10 or $21 per month plans for more powerful features.


AWeber is one of the oldest email marketing service providers in the business. It provides users with a variety of features, from an automated email campaign to free webinars and live chats. Moreover, it is connected to a lot of different platforms. With AWeber, users can send emails from any device, any time. In addition, it has an extensive library of images and design templates.

The company has been around for over 20 years and has over 100,000 small business clients worldwide. The AWeber Free plan includes a drag and drop email builder and autoresponders. Additionally, it offers free integration with other business systems. And while it is not the cheapest option, it offers plenty of features to make your campaign a success.

AWeber is also known for its customer service. The company offers live support Monday through Friday from 8:00 AM to 8:00 PM Eastern Standard Time. For more complicated questions, the company also has a library of how-to guides.

However, the most impressive feature of AWeber is its automation. This feature is designed to help you save time and increase open rates. You can resend your email campaigns automatically to your subscribers based on their actions, or create a multi-step sequence to keep your readers engaged.

Some of AWeber’s other features include list management, social media integration, and analytics. If you need to send a larger number of emails, the company also offers paid plans. Those plans come with more advanced features, such as advanced statistics and a priority support team.


ConvertKit is a free email marketing service that lets you send targeted emails to your subscribers. It has a robust automation feature and helps you build landing pages, sell digital products, and provide an easy way to collect information about your subscribers. The company also offers a community forum and an online knowledge base.

It is a logical step for any online business to use a reliable email marketing platform. One of the best ways to grow your list is to offer content upgrades. This means offering a free downloadable or a premium resource in exchange for a subscriber’s email address.

ConvertKit provides customizable templates and a robust automation feature that allows you to craft email campaigns. However, the platform’s pricing model is not as flexible as MailChimp or AWeber. For example, the cheapest paid plan starts at $15 for marketers with fewer than 300 subscribers.

In addition to the basic tools for building email campaigns, ConvertKit offers a host of other features that can help you increase your traffic. They include a referral system for sending new subscribers to your newsletter, a newsletter referral program, a landing page editor, and an online store. You can also set up email automations, custom audiences, and more.

ConvertKit’s email templates are crafted in plain text and mobile-responsive by default. They can be customized by changing certain tags. Moreover, they are GDPR-compliant.


MailChimp is one of the most popular email marketing services out there. Its free plan allows you to send up to 2000 emails per day. If you need to send more than that, you can upgrade to one of the paid plans.

The free version of MailChimp is for businesses that don’t need advanced features. While it does allow you to send up to 2,000 emails each month, it doesn’t have some of the more advanced features such as list segmentation and automation.

MailChimp has an excellent reputation for email deliverability. This means that your messages are delivered to more than 90% of your subscribers. You can also track your email ROI. And the company offers support in many languages.

MailChimp has a great eCommerce tool called SeedProd. You can use it to create landing pages. It also has integrations with hundreds of apps and platforms. You can also create pop-ups and newsletter forms on your website.

Another great feature is the integration with MailerLite. With MailerLite, you can add an RSS feed to your website and add newsletter forms to it. In addition, MailerLite’s interface is simpler than other email marketing tools.

MailerLite’s monthly email limit is the highest of all the free email marketing tools, so you’ll have more flexibility in sending emails. However, you can’t send as many emails as you can with other email marketing tools.


Sendinblue is a free email marketing service that is easy to use and offers plenty of features. It includes the basics like sending out newsletters and emails and can help you track the results. They also have an automation system and an email editor. If you are on a budget, you can send up to 300 emails a day for free. But if you want more subscribers and more sophisticated email campaigns, you can opt for their paid plan.

One of the best things about Sendinblue is that you can do it all on the web browser. If you have a WordPress website, you can install their plugin to keep track of your email stats. Unlike some other services, Sendinblue isn’t restricted to just emails; you can also send SMS messages and landing pages.

In addition to the free email marketing service, Sendinblue offers four paid plans to choose from. You can start with a low-cost plan that allows you to send out up to 20,000 emails a month. For an extra fee, you can boost your email marketing game by adding in features such as advanced email statistics, heat map tracking and A/B testing. There is also a free plan for smaller businesses. So whether you have a small company, or a large one with a lot of subscribers, Sendinblue has the right plan for you.

Another free email marketing service that is worth a try is MailChimp. The free plan allows you to send up to 12000 emails per month, but if you’re looking to grow, you can upgrade to a higher-tier plan that will allow you to send out an unlimited amount of emails.


HubSpot is an all-in-one marketing platform. The suite of tools includes CRM, analytics, email marketing, and social media management. All of these services work together to help grow your business. And, HubSpot offers a free version to get you started. It’s perfect for SMBs. But, if you want more features and a more advanced platform, you can pay extra.

The HubSpot marketing hub is an impressive collection of features. It boasts a user-friendly drag-and-drop email builder, customizable landing pages, analytics tools, a CRM, and more. In addition to the free plan, HubSpot also has a more advanced plan that starts at $45 per month. While this is not as cheap as some competitors, it is a good deal for a small to medium sized business looking to expand its reach.

HubSpot’s Marketing Hub is organized in a way that makes sense. For instance, it has a comprehensive email marketing analytics section with a nifty email marketing report. Also, it has a robust customer service department. Plus, the tool comes with a handy user manual. Getting started with HubSpot is no problem, as it provides ready-made templates to get you going.

In addition to the marketing hub, HubSpot has another impressive offering: the HubSpot free email marketing service. This is a great option for small businesses, as it allows you to send emails to your subscribers. However, the service does come with a caveat: there is a limited number of free emails that you can send per month.


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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.