What Is Triggered Email?

Triggered email is a type of automatic email that fires when a specific event or condition occurs. The triggering event is usually tied to a specific event or individual. Trigger emails aren’t necessarily marketing-related and can be used to send messages when an appointment is coming up, a suspicious sign-on, or a certain quota is reached.

Price increase triggered email encourages shoppers to make a purchase

In order to encourage shoppers to make a purchase after the price has increased, you need to know exactly when to do this. If you sell products that are replenishable, you can segment your customers based on their browsing behavior and send relevant reminders to them when they are low on stock. For example, you can send a reminder to shoppers who have recently added items to their cart but did not check out. You can also use real-time marketing automation to exclude customers who have already completed their checkout in the last 24 hours.

Date-based trigger email wishes subscribers on important days in their lives

A date-based trigger email can be a great way to wish your subscribers on special days of their lives. You can also use this type of email to send special offers to your customers and prospects on a particular day. For example, you can send a discount offer to your customers and prospects on their birthdays, as well as special offers on their anniversary or wedding day. This type of email will help you build relationships and keep your brand at the top of your subscribers’ minds.

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.