What Is The Average Open Rate For Email Campaigns?

There are several factors that will affect the average open rate for an email campaign. The list size and composition of the list are two of the most important factors. If your list contains a high number of inactive and disengaged people, your open rate will be lower than you would expect. Invite current members to confirm their enrollment and remove inactive and disengaged people to improve your open rate. Lastly, create realistic goals and ensure that you have a highly targeted list.

Industry benchmarks

To understand how to improve your email marketing metrics, you can use industry benchmarks to measure your email open rates. While the number of open rates varies across industries, the average is roughly 10 to 15%. Here are five examples of industries with the highest open rates. These industries tend to drive high levels of engagement with their emails.

When evaluating your email open rates, it’s important to consider your customer base and market segment. While email open rates are generally uniform across industries, your conversion rates may vary based on your customer base. If your email marketing campaign is not converting well, you should consider other forms of marketing.

The percentage of subscribers that open your email is important to marketers, but click-to-open rate is a more accurate measurement of your email’s performance. The unsubscribe rate, on the other hand, indicates that your email has lost its value to your audience. Moreover, it can be a sign that you send too much email or that you need to segment your audience better.

Once you have a good grasp of industry email marketing benchmarks, you can evaluate the performance of your email marketing campaign. By using these metrics, you’ll be able to build a stronger strategy and grow your business. Using industry benchmarks is essential, because it gives you an idea of how you compare to your competitors.

If you’re looking for an email marketing strategy that works well, look to the retail and ecommerce industries for guidance. These sectors tend to respond better to emails that are personalized, segmented, and relevant to their customers’ journey. Those two trends may help you improve your open rate and improve your conversion rate.

Pre-header text

An email can boost its open rate if the preheader text is personalized to its recipient. Some brands use the recipient’s name in their preheader to increase the likelihood of a reader reading the content. While some may argue that a personalized preheader doesn’t help the open rate, many of these companies have seen an increase in their open rates as a result.

Adding a preheader to an email is an excellent way to increase the opening rate and click-through rate. In fact, you can even customize it by using a different font or a catchy color. The preheader is the first thing a reader sees, so it needs to be attractive and eye-catching.

Preheaders have become a common element in email marketing campaigns. Most email marketing tools allow you to include them. However, there are some things you should keep in mind before implementing a preheader text on your email. Firstly, you should avoid putting too much text in the preheader, as this may cause people to lose interest. In addition, an average adult has a short attention span, which is only eight seconds – shorter than the attention span of a goldfish.

Preheader text on an email should be crafted carefully, following the subject line. This way, people will read the preheader text along with the subject line. Another important thing is to make sure the preheader text is hidden when the message is repeated. This helps make the content more readable.

Email pre-header text should be informative. Whether it is hidden or visible, it should contain a brief teaser about the subject line. An effective preheader will increase the email’s open rate.

Subject lines

There are many ways to boost the open rate of your email messages. One way is to personalize the content of your emails. Personalization increases the chances of a person reading your email and making a purchase. Another effective way is to use open-ended subject lines to entice your readers. Some studies have shown that interactive content leads to a 70 percent higher conversion rate.

A good subject line should be personalized for your audience. Personalized subject lines increase the open rate by 17.6% and 29.6%, respectively. Also, keep in mind that the length of the subject line also has an effect on reader engagement. Generally, your subject line should be between four and seven words long.

Including statistics in your subject line can also expedite the process. People like to read emails that contain information that is of interest to them. Statistics are useful to support arguments and back up claims. In addition to the subject line, use emojis in your email to increase your open rate. The average open rate for email subject lines is between 17 and 28%, but can vary greatly depending on your industry.

Email subject lines are the most critical factor in the success of an email marketing campaign. Using subject lines effectively will boost open rates and increase clickthrough rates. However, there are many mistakes to avoid when crafting a subject line. Knowing what works and what doesn’t will help you create an email subject line that appeals to your audience.

Mobile-friendly subject lines are also important. According to the latest research, over half of email opens occur on mobile devices. Your subject lines should be optimized for mobile devices to increase your click-through rate.

Mobile devices

According to Statista, nearly half of the world’s population uses email. Of this percentage, nearly half actively reads emails on mobile. The average open rate for email on mobile devices is 42%, higher than the 42% rate for email opened on desktop or laptop computers. It’s important to note that these figures vary by country. In the US, nearly half of emails are opened on mobile, while the same percentage open them on desktop computers. In Britain, the average open rate for email on mobile devices is 62 percent. In Canada, the rate is 40 percent. In France, Germany, Brazil, and Australia, the rate is less.

Nevertheless, mobile email opens are growing. Recent studies show that 43% of email opens occur on mobile devices, and some brands are getting much higher than that. Although many email marketers recommend that businesses improve their mobile experience by implementing responsive design, the data suggest that mobile design is not the first priority for many companies.

However, this does not mean that a company should ignore mobile email. In fact, retailers should focus their efforts on maximizing the mobile experience for consumers. Increasing the average mobile open rate is a crucial step in improving their mobile marketing strategies. And while a high open rate is a good sign, a low click-through rate is a sign that customers are deleting the email instead of reading it.

Despite the increasing popularity of mobile devices, it’s important to remember that mobile email users are not always on the move. Many of them check their email even when they’re not working. As a result, marketers must develop unique tone and timing strategies for their mobile email campaigns. And don’t underestimate the importance of iPads in mobile email marketing. Although iPad sales are down, they still account for more than 20% of all iOS email opens.


Average open rates vary greatly based on the type of email you are sending. For example, transactional emails generally have higher open rates than marketing emails. However, there are some things that you can do to boost your open rate. First, make sure your subject line is relevant to the recipients. You should also consider the subject line preheader text. These are the main factors that recipients use to decide whether or not to open your email.

Secondly, email sender reputation scores affect the delivery rate. Generally, the higher the sender reputation, the more likely your email will be delivered to the recipient’s inbox. Conversely, a lower sender reputation score means a higher risk of your email being diverted to spam. This is because ISPs monitor whether emails are being caught in spam traps or complaints from contacts. Emails with low engagement rates are also likely to be diverted to spam.

Another important factor affecting email open rates is the presence of inactive and outdated subscribers. These subscribers may change their careers, interests, and lifestyle, which will affect your open rates. Likewise, if you don’t regularly update your email list, your subscribers will become inactive and outdated over time. Hence, you should constantly be working to attract new subscribers.

Once you have compiled the statistics of your email marketing campaign, you can start improving it. You can use the average email open rate for your industry and competitors to set improvement goals. Also, use your email marketing platform to analyse your email analytics. You should monitor the growth of your email list and the quality of your content to improve your open rate.


  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.

    walter.acosta@yourwebenterprise.com Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.