If you’re looking to promote your business online, there are several different types of email marketing campaigns you can use. Each has its own advantages and disadvantages, however, so be sure to take a look at each before making your decision.
Peloton
Peloton has become a leader in the fitness industry, with a user base of over 3.5 million subscribers worldwide. As the company continues to gain momentum, it’s also investing heavily in digital media. In the past year, Peloton has invested over $100 million in paid media, including Facebook ads, retargeting, and ad placements across dozens of websites and apps.
Peloton’s Marketing Strategy puts its users first. It’s a community-centric approach that prioritizes exceptional service and quality content. Rather than focusing on sales and hardware, the company created a subscription-based business that allows users to create their own workout regimen.
The Peloton email marketing campaign uses crisp, clear graphics and simple prose. The call-to-action is powerful. Subscribers can choose to get a free workout or sign up for a $39/month membership.
For the launch of the BPN product, Peloton sent an email that began with a product image and a short copy. Users could then click the button to reserve the new product with a $250 deposit.
Peloton’s Marketing Strategy has been praised for its focus on delivering a quality, at-home fitness experience. The company’s goal is to make it as rewarding as a live class. This includes access to thousands of live classes led by top instructors.
Peloton has built an engaged community of users. They use their data to recognize users and recommend new classes. These recommendations encourage users to try more classes.
Bison Coolers
Bison Coolers was founded by father and son duo Jeremy and Dennis Denson in 2011. The company specializes in American made coolers and sports bottles. These coolers are not only good for the outdoors, but they are also great for patriotic promotional gifts. In fact, the company’s website even boasts a whole page dedicated to the topic.
There are plenty of companies that sell coolers, but Bison is among the few that do it well. They offer a variety of hard and soft coolers as well as accessories like ice buckets and ice buckets with lids. All of their coolers are made in the United States.
The company’s website has a cool-looking homepage with eye-catching design. The top of the page has a large banner with an impressive display of background photography. On the side of the page is an oversized “Bison” logo.
The site also includes a series of pages detailing the company’s history and mission statement. You’ll find a large tidbit about the company’s first cooler, which was a 125-quart model. This cooler boasts a deluxe five-year warranty, an oversized drain plug and a shark-fin gasket.
In addition to its coolers, the company manufactures sport bottles, water bottles, and insulated tumblers. As a result, its website features a variety of products that are not always available at other retailers. One of the best things about Bison Coolers is its reasonable prices.
HELM Boots
Helm Boots is a six year old boot company that sells $500 boots in a retail store in Austin, Texas. They’re also known for their quality leather and slick shoe designs. A slick email marketing campaign hasn’t hurt. But the company was tasked with doing more than just selling shoes. To keep their brand in tiptop shape, the CEO brought in a savvy marketing firm. The company, nFusion, is tasked with doing two things: boosting ecommerce sales and keeping a beady eye on the fashion industry. It’s an ambitious task but one they’re tackling with gusto.
One of the most interesting feats was to comb through tens of thousands of customer service emails to find out what had worked and what hadn’t. This led to the creation of a social media monitoring platform and the aforementioned aforementioned ad campaign. nFusion is now at work on optimizing Helm’s website and launching a retargeting campaign. There’s nothing better than having a retargeted customer visit your store to show him or her your latest purchase.
The best part of all is that nFusion isn’t the only ad agency responsible for pushing the HELM Boots brand. They’re working on a number of other marketing projects, from developing a comprehensive brand guide to tracking customer behavior and creating a newsletter. nFusion was tasked with not only keeping the brand fresh but doubling ecommerce sales in the coming months.
Unbounce
The best email marketing campaigns use landing pages to collect information from your prospective customers. This data is used to follow up with them by sending personalized marketing messages.
Unbounce is a tool that helps you create high-converting landing pages. It also helps you gather and organize the data you get from your leads. You can send this information directly to other software, such as ActiveCampaign.
Unbounce offers a 14-day free trial. After that, you can choose a plan that suits your needs. For example, if you’re looking for a simple solution, you can sign up for the starter plan, which includes eight popups and a sticky bar. If you’re looking for a more comprehensive email marketing solution, you can consider the premium plan, which has 150 additional landing pages.
Email marketing and landing pages are a perfect match to drive more sales. They help you nurture new subscribers, increase your conversion rate, and decrease your cost per click. However, they can be complicated and take a lot of work to set up. In some cases, it’s easier to use a tool like ConvertFlow instead.
A conversion platform is designed to help your marketing team focus on building the best campaigns. With ConvertFlow, you can launch customized landing pages, quizzes, and popups. You can create these forms using its visual editor.
The best email marketing campaigns are designed to engage your prospects and encourage them to convert. Landing pages can be set up quickly and easily.
