How to Write Marketing Email

There are several components to a successful marketing email, and a good marketing email should be concise and to the point. It should clearly state what is being offered and how to obtain it. Avoid gimmicky taglines and include as much information as possible. If you’re not a natural writer, you can start by writing in simple language, and then clarify important details in the body of the email.

Subject line

When writing a marketing email, a good subject line is a great opportunity to engage subscribers and reinforce your brand. When choosing the subject line, make sure to highlight new information that your readers may find useful. For instance, a last-minute offer may be the perfect way to remind readers that they only have a limited amount of time to take advantage of a deal. Also, consider using alliteration to draw attention to your subject line.

Subject lines are one of the first things that people see in their inbox, so a well-written and concise one will channel qualified leads to your website. However, a poorly constructed subject line may drive leads to ignore the email or mark it as spam. The most effective subject lines are personal, descriptive, and create a sense of urgency for recipients to take action. This way, recipients will be compelled to click through and learn more about what the email is all about.

Using the psychology of exclusivity can help you increase your email’s ROI. By making recipients feel that they are a part of an exclusive group, you’ll foster loyalty and trust in your brand. For example, when writing your subject line, make sure to use action-oriented verbs that encourage recipients to click on your CTA. They should be placed at the beginning of your subject line and invoke emotions of urgency and positive emotion.

Your subject line should contain five to seven words. Remember that readers scan the inbox quickly, so keeping it under 40 characters will help it stand out and get the most engagement. You can also include your email’s preview text next to the subject line, so your recipients can get an idea of what’s inside.

Use emotional words like “Act Now” or “Will you put down your phone for the life of a child?” as these words are likely to evoke a strong response. It’s also a good idea to be honest about what your product or service is. Emojis in the subject line are also a great way to catch a person’s attention.

Body of email

One of the most important things to consider when writing a marketing email is the way it’s formatted. Most people simply skim through email messages, so you should make your email content as specific to your target as possible. You can do this by targeting your contacts by their name, company, or location. Using specific terminology will help your email stand out from the rest and help you build rapport with your readers.

First of all, you should be sure to craft a compelling subject line. The subject line of your email should be short and to the point, but it should still catch a person’s attention. Try to incorporate a few adjectives or verbs that will compel the recipient to open the email. Also, try to make it more engaging by asking a question, using numerals, or addressing your target audience by name.

Once you’ve created a captivating subject line, write the body of the email. Be sure to make the first sentence persuasive and make the reader curious enough to read the rest of the email. In other words, write as if you’re talking to a friend. This will help your readers to recall more of your information.

Lastly, make sure that your text is legible on all types of devices. This means you should use a font size of around 13 points for the body of your email, while 20 points for the headers. This will help your reader to read it easily without having to zoom in and out. Also, try to place your CTAs in strategic spots. Besides, too much text can overwhelm the reader.

Finally, you need to design the email for maximum impact in the recipient’s inbox. You should include a human name in the “From” field of the email, and you should also include a custom preview text with the subject line. This preview text will act as a second teaser.

Image-based text

There are a few best practices to follow when creating an image-based marketing email. First, avoid using too many images. Images don’t display well in search results and can hinder engagement. In addition, keep the copy simple and conversational. A large amount of images can make your email confusing.

Make sure that you use alt text to explain what each image is. This is an ADA requirement, and helps make images accessible to the visually impaired. The alt text is a text description of an image, and is also used by text narration programs. You can also add links to images for better click-through rate.

Next, make sure that the images are relevant to the body of the email. Images can improve readability, but be aware that images may not render properly on mobile devices. You should always test your images on a variety of devices to ensure that they look good on every device. Even if an image is perfectly readable on a desktop, it might look fuzzy or pixelated on a phone or tablet.

Another important tip for creating an image-based email is to make sure you know your audience. The image should be relatable and realistic. It can be simple or artistic. Make sure that the image is in the correct size and format. If it looks too blurry or isn’t resized properly, it may not be what you’re looking for.

Another important best practice is to keep the design of your email consistent. Though the layout may change from one email to the next, the design elements should be the same. Also, email providers often have their own guidelines for using images, so be sure to check them out. The guidelines are usually included in their knowledge base.

Images in email should be proportionate to the text. Usually, an image should take up at least twice as much space as text. If an image is 1280px wide, for example, it should be resized by using HTML. If it is too large, you can use a tool such as Campaign Monitor that allows you to adjust the size of the image. The most common image size is 780 x 528 pixels, while some email marketing tools recommend a 390×264 pixel image.


One of the most important elements of a marketing email is a call-to-action. The call-to-action should lead the reader to the desired action. The best way to do this is to use an action that is helpful to the reader. A good example of this is the pop-up CTA used by Aquaspresso on their blog page.

The call-to-action must be a clear and concise request to the recipient. It should be simple, easy to understand, and offer some value to the reader. For example, asking a prospect for their opinion can be an effective call-to-action, especially if the person is willing to provide you with their email address. A well-written call-to-action will give the prospect a reason to follow up with you later.

Make sure that the call-to-action button is prominently displayed and easy to click. People are likely to skim over an email if it is misplaced or not prominently placed. It is also important to place the CTA button near the top of the email to make it scannable and to focus the reader’s attention on the main message.

Another example of an effective call-to-action in a marketing email is the use of animation. The animated videos on the homepage of the company’s website show off the products they sell. The call-to-action button is highlighted against the background video. The text is also bolded, making it easy to find.

Your email should include a hyperlink to a landing page. It should also include a link to a logo, a headline, and photos. Consider the number of CTAs you need for your email campaign. Usually, you only want one or two.

The body text of your email is also an important part of the call-to-action. It plays an important role in determining how effective your campaign is. The body text should be direct, relevant, and actionable. The reader should feel motivated and inspired to complete the action.

The point of an email marketing message is to get a response or convert a lead into a customer. Without a good call-to-action, your email will never achieve its purpose. Strong subject lines, proven offers, and personalized email info are useless if it is not followed by a powerful call-to-action. A call-to-action is a simple, compelling phrase at the end of your email asking your recipient to do something.

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  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation. Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.