The best way to win back inactive subscribers is to offer something of value in your emails. Whether the value is clear, such as an incentive or less obvious, like a feedback form, focus on what you can do to improve their lives. There are several ways to do this. In this article, we’ll look at Moosend, Omnisend, Vidlogix, and MST3K.
Moosend
If you’ve lost your email subscribers, you can use Moosend to build relationships with them again. This cloud-based marketing automation software allows you to segment contacts and send personalized emails based on their actions. Its real-time reporting feature allows you to see how well your campaign is working in real-time. Many other email marketing platforms lack this feature.
It can also store data from your Shopify store so you can create more personalized campaigns. Moosend plans start at $8 per month for up to 2,000 emails per month. You can also create your own automations by choosing from 18 templates. Moosend can also integrate with your website for SMS marketing and Facebook messages. The software also has an advanced analytics tool and automation workflows to help you track your campaign performance.
Moosend has a number of useful features, including an easy to use interface and a free plan. Its built-in email automation system and customizable templates let you create email campaigns with ease. Its free customer support is available seven days a week to answer your questions. You can even schedule a webinar if you’re unsure how to use Moosend. There’s also a knowledge base and FAQs, and live chat from 7 AM to 11 PM UK time.
Moosend is one of the most reliable email marketing services on the market. Its automated tools make email marketing easier for small businesses and increase customer satisfaction. Furthermore, you can use its powerful analytics tools to track the effectiveness of your email marketing campaigns.
Omnisend
The first step in re-engaging your audience is to determine the reasons why they have not opened your emails. Once you’ve determined the reason, you can use a tool like Omnisend to boost open rates and conversion rates. In order to increase the open rate and response rate of your emails, it’s important to personalize the content and offer.
Omnisend is an ecommerce marketing automation platform that allows you to send beautiful newsletters to your subscribers. It has built-in features to help you automate abandoned cart automation, reactivate lost customers, and boost your sales. You can create customized messages based on different customer behavior, such as the items they bought last time, and segment contacts by purchasing history and shopping behavior.
With a free trial, you can test the platform for 14 days. You can then decide if you want to go for the paid features or stick with the free plan. Omnisend offers several email templates and a drag-and-drop email editor. It also includes various signup forms.
Omnisend is incredibly easy to use. You can sign up in just a few minutes, and it features sophisticated onboarding. You can also set up email campaigns and automations without any coding knowledge or experience. Lastly, you can create beautiful newsletters with custom signup forms and a mobile-friendly design.
Omnisend also allows you to A/B test your entire email campaign. You can send the winning version to your entire list, or just to a few select recipients. It also provides detailed reporting, which is great for optimizing your email campaigns.
Vidlogix
A customer win back email strategy can increase conversions and increase customer lifetime value. This strategy uses an immediate offer and is often accompanied by an attractive picture. The offer should be the first thing the person sees when opening the email. It should also highlight popular products from the brand’s lineup.
The relationship between a company and its customers is a relationship of ups and downs. In the beginning, customers are excited to receive emails from a brand, but after a while they get bored and eventually forget about the brand. Marketing Sherpa estimates that 75% of email subscribers are inactive, and that the average email list decays by 25% a year.
MST3K
The first season of MST3K was not popular at all, but the series has been resurrected and is more popular than ever. Its popularity has grown through word of mouth among fans and repeats. It has also been revived in syndication and home video offerings. The series is owned by Shout! Factory, which supports its revival. The show has been included in numerous lists of the 100 best TV shows of all time.
The show’s cast has also changed over the years. It started out with Joel Robinson as Joel Hodgson, and ended up with Michael J. Nelson as the show’s host. Later, the robotic cast was brought back, including Rebecca Hanson and Hampton Yount. Despite its resurgence, the show eventually came to a close due to low ratings.
The series premiered on an independent television station in Minneapolis in 1988. It was then picked up by Comedy Central and went on to air seven seasons on that network before moving to the Sci-Fi Channel for three more seasons. The show followed Joel Robinson, an inventor and janitor at the Gizmonic Institute. The show was a hit, earning multiple Emmy and CableACE Awards. It has been deemed one of the best shows of all time and was even nominated for a Peabody Award. Ultimately, the show was cancelled in 1999.
The cast of MST3K reunited in 2008 for a panel discussion at the San Diego Comic-Con convention. The panel was moderated by actor Patton Oswalt, who would later star in the revival. This panel discussion was included as a bonus on the 20th Anniversary DVD. Following this, several of the original cast reunited for a sketch for the web-exclusive DVD release of The Giant Gila Monster.
Urban Outfitters
Urban Outfitters has successfully used a combination of humor and emotional appeal to re-engage its email subscribers. Their re-engagement email features a screenshot of a text message between two friends, while providing options to stay subscribed or unsubscribe. This tactic reflects the tone of voice of the brand and is consistent with their existing customer-relationship strategy. In addition to the humorous tone, the email is also designed to encourage subscribers to engage with the brand again, as they may have become frustrated with their shopping experience or checkout process.
The email also contains a call to action on each image, located at the bottom of the email. According to Chadwick and Doherty (2012), the subject line should relate back to the headline of the email. For example, the caption on the first image refers to the car in the background, whereas the one on the second image refers to the PS20 off in-store offer.
In addition to offering e-gift cards, Urban Outfitters has created a loyal community on its website. The social nature of its website has allowed it to become popular with Gen Z and millennial consumers alike. And with a strong online presence, the brand has the ability to connect with their customers in a way that’s not easily done by other retailers.
For example, Urban Outfitters has created a social media community and collaborated with influencers to create content that resonates with their customer base. The company’s website has a prominent presence online, and email marketing provides an inexpensive way to promote discounts and coupons. In addition, emails can be used to track customer behavior and provide useful information to the business.
