How to Use Email Retargeting to Your Advantage

With email retargeting, you can recommend items that your loyal customers may be interested in. This helps you improve the customer experience and build loyalty. These emails can also help you increase sales. Here are some useful tips for using email retargeting to your advantage. Read on to learn how! –

Cart abandonment emails

To be successful with email retargeting campaigns, it is important to create emails that include an incentive to make a return visit. Incentives can be coupons, discount codes, or even free shipping. The content of these emails can vary according to the company’s budget and resources. However, the message should be personalized and include an incentive to complete the purchase. Moreover, you should tailor your messages to the specific needs of each customer to ensure a high open rate.

You can use email retargeting to boost your revenue by increasing your conversion rates. It is a great way to gain an edge over competitors and increase your ROI. More companies are using this type of advertising and it is estimated that one out of five large companies use it.

To maximize the results of your email retargeting campaign, you should target a specific product with your abandoned cart emails. Choose the product that you want to sell the most. This is likely to convert the most. You can also create email templates to test them and tweak your messages accordingly.

When it comes to email retargeting, the subject line can be a big asset. You should use an eye-catching and relevant subject line to get your customers’ attention. You can also include an incentive to make a purchase. For example, if the item is almost sold out, you can include a ‘Fear of Missing Out’ statement to create urgency. This is especially effective if the email contains a CTA button.

It is important to have the email recipient’s permission before sending out further messages. If they don’t consent, you cannot send them an abandoned cart email again. Without consent, you could lose a potential customer. For example, if a customer has abandoned their cart, they might not be interested in buying again for a while.

The average purchase value of an abandoned cart is $80 or less. Since they’re not large purchases, they require less thought, and don’t require much time in between reminders. Therefore, they’re usually abandoned within a few hours or days. This means that a friendly reminder is often all that’s needed to complete their shopping.

Behavioural triggered emails

One way to improve email retargeting campaigns is to use behavioural triggered emails. These emails are sent automatically after a specific action, like a purchase, and allow companies to solicit feedback from customers. These emails are also useful for customer service activities, like alerting customers to changes to their accounts. In addition, you can send triggered emails to customers when their accounts have been suspended or canceled.

To be successful with this strategy, it is important to provide valuable content in your emails. Avoid sending emails just for the sake of sending. Instead, try to provide solutions to a specific problem or answer a common question. This way, your audience will be more likely to engage with your email campaigns.

Behavioural triggered emails are different from drip feed campaigns. Rather than sending a series of emails at a set interval, a behaviour triggered email speaks to a prospect’s needs and interests, giving them relevant information at the exact moment they need it. This type of email campaign performs better than traditional promotional emails. In fact, the Direct Marketing Association reported that more than 75% of email revenue comes from triggered emails.

Behavioural triggered emails are an effective way to increase your customer retention and increase your conversion rates. In addition, they serve as a two-way communication channel, showing that you have considered the customer’s interests and needs. This helps create a relationship with your audience, which in turn builds trust.

Behavioural triggered emails are easy to implement and can improve your email marketing campaign. You can use them to send your subscribers newsletters and other email content to keep them informed. They can also be used to send a reminder to purchase a product.

Trigger emails can also be used for collecting customer reviews. Instead of asking customers to leave a review on their website, trigger emails help you solicit reviews from high-value customers. This type of email is effective in increasing customer retention and reducing customer acquisition costs.


Personalization in email retargeting allows you to target customers based on their past purchases. For example, a consumer who purchases sports shoes every six months might be able to benefit from an email campaign that highlights the latest models of sports shoes. Another way to personalize an email campaign is by using demographic information such as gender, age, and location.

Personalization increases the likelihood of opening an email, which improves open and click-through rates. It also creates a more human connection between the sender and recipient. As a result, email marketing campaigns that incorporate personalization have higher performance metrics and build stronger relationships with customers. To achieve these results, you must first understand yourself and your customers.

In email marketing, using dynamic content to tailor to each customer’s preferences is an effective way to increase open rates. It is also possible to use artificial intelligence (AI) to create compelling subject lines and send times. In one study, a brand with a personalized email campaign saw a 63% increase in clicks and opens while increasing revenue by 49%.

Emails that are personalized are more likely to lead to higher click-through rates and higher conversion rates. By analyzing data from subscribers, marketers can send tailored emails to the most relevant customers. This can help build customer loyalty, save time, and result in a higher sale. The following examples of companies implementing personalized email retargeting strategies will illustrate how personalization can make a difference to your campaigns.

Email personalization is the process of utilizing subscriber data to make your messages more personalized to each subscriber. By incorporating information such as their name, location, and recent purchases, email personalization can help increase open rates and generate more revenue. Personalization also allows marketers to break away from mass messaging and create a more personalized experience for customers.

Email personalization can help a company target customers who may have abandoned the purchasing process, but aren’t ready to buy. In such cases, companies can send personalized emails that offer small discounts or offers to encourage them to make a purchase.


Email retargeting campaigns can be cost-effective by utilizing email segmentation. Segmentation helps businesses target customers based on their previous purchases and behavior. For example, a company may target customers who buy a certain product every three months with an email that reminds them of their purchase and includes a discount. Another way to segment customers is through microsegmentation. For example, a company selling sports apparel may segment customers by sport. This is because customers who are interested in yoga apparel, for example, are more likely to open an email that promotes yoga apparel.

Another method of segmentation is by job title and industry. For example, an entry-level copywriter would not approach a VP of marketing the same way as an upper-level copywriter. The VP of marketing is the decision-maker and may be more responsive to a particular brand. For these reasons, it is important to segment your audience according to their interests and preferences to ensure they get the right content.

Segmentation allows you to target customers based on their specific interests, preferences, and behavior. For example, a business may want to target customers who have made purchases in a specific category or who have visited a specific website. By defining these segments, marketers can target email retargeting campaigns more efficiently. This will increase their chances of getting conversions.

Geolocation data is another way to segment users based on their location. By segmenting email recipients according to their location, marketers can send emails that are more relevant to them. For example, a marketing email that targets users according to their zip code is far more likely to be opened than an email blast that targets the entire world. In this way, marketing emails are more personalized to the audience, increasing customer engagement and initiating two-way conversations.

Email marketers should begin segmenting their lists as soon as possible. The more targeted the email campaigns are, the lower the unsubscribe rate. The lower the unsubscribe rate, the more relevant the message will be.


  • Walter Acosta

    Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation. Acosta Walter

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About the Author: Walter Acosta

Walter Acosta is a blogger. His primary interests are in digital marketing and content creation and curation.